About the position

IntelePeer is looking for an experienced, metrics-driven VP of Demand Generation to join our leadership team. You will bring strategic vision and an ability to execute integrated campaigns and demand generation activities that drive pipeline and revenue growth. The VP of Demand Generation and their team is a critical driver of growth for IntelePeer.

REPORTS TO: CMO

Position responsibilities

• Collaborate cross-functionally to develop a holistic, multi-channel marketing strategy that promotes a decisively defined value proposition across all marketing platforms.
• Execute programs and campaigns that meet demand/lead generation goals and translate directly into revenue growth.
• Take a full-funnel view to testing / learning / optimizing all outbound Marketing messages and materials to ensure a data-based understanding of the best ways to market and sell to each buyer persona.
• Drive the operational governance and reporting of demand generation performance, in collaboration with finance, sales leadership and sales operations.
• Identify appropriate KPIs to track and measure the effectiveness of marketing programs. Apply robust analysis to derive insights and meaning from the metrics. Drive progress on those metrics by implementing and optimizing resources, processes, and technology.
• Elevate our new logo acquisition strategy and approach by personally leading all campaign planning and execution for named and unnamed new logo targets to ensure that we maximize our ability to capture new bookings as efficiently as possible.
• Build, lead, mentor and inspire a high-caliber team of marketing professionals to achieve key business goals and career development goals.
• Manage the demand generation program budget and track/measure the ROI of marketing spend per channel and per campaign.
• Utilizing an account-based marketing methodology and technology to gain alignment with the sales development and sales team on which accounts we should be prioritizing through this approach and then execute an account-based marketing strategy to these key accounts in order to target our best fit accounts first.

Education

• Bachelor’s degree in marketing, creative writing, or related field of study

Expertise & experience

• 10+ years of experience owning and managing marketing pipeline creation that results in revenue growth within high growth tech companies.
• Experience operationalizing marketing activities to ensure they are efficient, measurable, and scalable.
• You have successfully utilized an integrated campaigns framework.
• You have a track record of analyzing marketing spend to determine ROI and inform future activities/investments.
• You display exemplary leadership and management skills. Ability to lead by example and inspire others to achieve success. Track record of attracting and retaining top marketing talent and managing teams effectively to optimize results.
• You have designed and executed global campaigns and a genuine passion for thoughtful and engaging campaign design and a focus on end-to-end execution.
• You have a technical acumen of the marketing systems and processes, with working knowledge of Salesforce CRM and Marketo.
• You are an excellent communicator and presenter.