Director, Demand Generation
Evolve is a hospitality company with a mission to make renting a vacation home easy for everyone. Thanks to an unapologetic passion for hospitality, we now support over 17,000 properties in over 750 markets across North America. We enjoy earning each guest and owner's business - all while having some fun along the way.
Why this role
Evolve is looking for a Director, Demand Generation to help us capitalize on record-breaking demand for vacation rental. This is a unique opportunity for an experienced demand generation marketer to lead Evolve through significant growth by leveraging your expertise in building and scaling omni-channel paid marketing programs. Your work will be instrumental in shaping the trajectory of this rapidly growing company.
We’re looking for a teammate who brings a blend of strategic chops, technical expertise in all paid marketing channels (including online and offline), and strong team leadership skills. In this highly collaborative role, you’ll work closely with both our Owner and Guest audience marketing teams to ensure we achieve growth targets for property acquisition and direct bookings generated. You will own the strategy, budget and resourcing for all of paid marketing channels and will lead both an internal team and external agencies to deliver on objectives.
If you’re a results-driven marketer with a track record of achieving breakout growth, building high-performing teams and hitting aggressive targets, we would love to have you on the team. Come join a fast-paced culture, while having the support of a larger, well-funded company.
What you’ll do
- Responsible for delivering on demand generation targets for both the supply-side and the demand-side of Evolve’s business including brand awareness, website traffic, Owner lead generation / cost per lead, Guest bookings / ROAS.
- Leverage your expertise in paid marketing channels (including social, search, display, direct mail, online video, out-of-home, audio, referral and more) to create innovative demand generation strategies designed to achieve Evolve's growth goals.
- Partner with business stakeholders to translate business objectives and audience insights into effective demand generation campaigns. Meet regularly with stakeholders to review funnel metrics, assess pipeline health, identify key challenges, and present recommendations.
- Manage a multi-million dollar annual budget, ensuring it’s meticulously planned, optimized and delivered. Establish spend and return forecasts and provide marketing leadership with forecast updates based on investment recommendations, performance, market conditions, seasonality and more.
- Build and lead a team of digital and traditional marketing experts (including both in-house teammates and agency partners) responsible for individual channel strategy and tactical execution.
- Partner with your team to establish and manage channel-level budgets, goals and KPIs. Track progress vs. goals and make recommendations for strategic adjustments needed to keep us on pace to hit or exceed our goals.
- Build demand generation roadmaps designed to keep our programs ahead of the curve and maintain strong return on investment. Responsible for ensuring we’re leveraging the latest and greatest channels, tools, agencies and more to put us in a position to achieve our goals. Negotiate vendor agreements in support of goals and objectives.
- Foster a culture of innovation and optimization through rapid testing and learning across existing and new channels.
- Strategic thought leader in how to improve the sophistication of our demand generation efforts.
What makes you a great fit
- 10+ years marketing experience with a focus in demand generation for both B2C and B2B brands
- 5+ years successfully leading and coaching managers and individual contributors
- Fluency in all digital and traditional marketing channels with proven success at achieving growth targets at a strong return on investment
- Excellent strategic planning skills with experience building and flawlessly executing against roadmaps aligned to business objectives
- Strong communication skills with the ability to both effectively present to senior leadership and speak the technical language of channel experts
- Excellent collaboration skills and effective at gaining alignment with stakeholders
- Comfort challenging the status quo with a focus on constantly gaining efficiency
- Self-starter who proactively makes data-driven decisions
- Experience leading brands through high growth
- Thrives in a fast paced, ever changing environment
Location
Evolve has a flexible working environment so teammates can work in our beautiful downtown Denver office, completely remote, or a hybrid of both!
Not in Colorado? We're happy to consider candidates in the following states: AR, AZ, CO, CT, FL, GA, KS, KY, LA, ME, MI, MO, MT, NC, NE, OK, SC, TN, TX, UT, VA, VT, WI, WA and WY.
Compensation
For this role our salary range is $150,000 to $170,000, depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance.
Total Rewards at Evolve
At Evolve, we care for our teammates by supporting their physical, mental, and financial wellbeing through a comprehensive Total Rewards Program.
- Industry competitive pay, including equity in the company for all Evolvers
- Health insurance package options that include 100% employer paid HDHP plan and two PPO plan options for you and your dependents
- Employer-paid dental, and vision, for you and your qualified dependents
- Paid life insurance, short-term disability, and long-term disability coverage
- 401(k) with a 4% match that vests immediately
- PTO, sick days, and paid Parental Leave
- Rich learning and development program for Evolvers
But wait, there’s more… optional benefits offered include commuter benefits, pet insurance and travel perks.
About Us
Opportunity: Our leadership and management teams are dedicated to creating meaningful learning and growth opportunities for all Evolvers, as well as providing clear expectations and continuous feedback.
Community: It’s easy to make friends at Evolve. We support maintaining a strong community through our teammate-led groups focused on learning, inclusion, environmental wellness, and more.
Transparency: Every month, our leadership team shares how the company is performing, explaining where we’re headed next, and recognizing team members for jobs well done.
Values: They mean more to Evolve than just bullets on a page, they drive our daily decisions and impact how we work as a hospitality company.
- Earn It
- Build Loyalty One Interaction at a Time
- Communicate Often, Honestly & Directly
- Embrace Change
- Stay Hungry & Humble
- Care
- Be Efficient
- Take Risks
- Learn Every Day
- Have Some Fun Along the Way
Which value sounds the most like you?
Evolve is an equal opportunity employer. We believe that a diverse work environment is a successful work environment so all qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.