Director of Demand Generation Marketing

| Greater Denver Area
ABOUT ADACTION INTERACTIVE
 
At AdAction Interactive, you’ll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business. 
 
Our people love working at AdAction because they’re challenged by unique and difficult problems in a nimble startup environment that’s backed by six plus years of success in performance marketing. Our employees also enjoy perks and benefits like: 
  • Health, vision, and dental insurance
  • Up to 6% 401k match with no vestment period
  • Generous PTO
  • Flexible work schedule
  • Monthly team outings and happy hours
  • Easy access to downtown Denver AND the mountains - best of both worlds! 
  • Weekly catered lunch
POSITION SUMMARY

We are seeking a strategic, growth-focused, self-starting Director of Demand Generation Marketing to raise awareness of AdAction Interactive, as well as drive and deliver marketing automation, personalization, and journey enablement initiatives at a global scale. You will help define the strategy and execute integrated campaigns that contribute to top-line company goals. 

In this position, you will be responsible for driving qualified leads that convert to the sales pipeline, and create a high quality, full-funnel customer journey. You will collaborate closely with other teams including Product Marketing, Content Marketing, Sales, Operations, and more. You will oversee efforts to programmatize and scale channels including email, paid performance, and sales content, as well as unlock new opportunities. We are looking for someone who can take full ownership of integrated campaigns and uncover new opportunities, with a strong appetite for growth. 

RESPONSIBILITIES
 
  • Plan and execute end-to-end demand generation programs, including emails, nurtures, paid media, content syndication, etc.
  • Develop and execute innovative, multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
  • Experiment with new channels to continually evaluate additional opportunities for growth.
  • Partner with Sales Team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes.
  • Track and report on performance metrics, using this data to continually optimize campaign performance.
  • Drive creation of compelling and effective campaign ads and landing pages. 
  • Deliver testing strategies to support journey optimization, overseeing implementation of A|B and multivariate tests to continuously improve the quantity and quality of leads across organic and paid channels, including search, social, and other digital or offline tactics.
  • Develop and manage the budget required to meet demand generation goals. 
  • Advise on SEO strategy for AdAction’s website, blog, PR, social, and other content to make certain that messaging across all channels is consistent and sales-focused.
  • In conjunction with sales leaders, determine which prospects and customers to target and deliver the right message to activate accounts.
  • Collaborate with other team members on campaign objectives and strategy, with a focus on new clients and cross-sell/upsell opportunities.
  • Partner with the appropriate teams on implementation plans, including defining and testing data flows to and from the marketing automation system.
  • Construct dashboards and reports that keep the team updated on campaign results and help us refine and improve effective member outreach. 
  • Work particularly closely with the Sales Team to understand the product, competition, markets and market opportunities inside and out.

EXPERIENCE & QUALIFICATIONS

  • 7+ years in demand generation, growth, or performance marketing.
  • Have a B.A., similar degree, or equivalent experience in marketing, communications, business, or related field.
  • Proven experience creating an efficient demand generation engine that drives fast-paced growth.
  • Excellent understanding of B2B growth marketing or demand generation.
  • Extensive experience managing ABM strategies.
  • Experience with Multiple CRM and Marketing Automation Platforms.
  • Excellent campaign management experience and ability to demonstrate results.
  • Passion and ability to work well in a fast-paced, rapidly changing environment.
  • Expertise in email marketing, SEO/SEM, social media, and digital marketing.
  • Define and create compelling Lead Gen content (e.g., white papers, product videos, website copy, blog posts, webinars) to support progression along the Buyer Journey. 
  • Analytical with the ability to translate data insights to business decisions and actions/tests.
  • Strong project management skills, with the ability to oversee and manage many complex projects simultaneously.
  • Excellent communication and interpersonal skills.
  • Team player that can work in a fast paced environment and has the ability to work with minimal guidance.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Starting Work on Greenfield ProductsLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail

Location

We have a best-of-both-worlds location with the Rocky Mountains in our backyard while being less than 20 minutes from downtown Denver

An Insider's view of AdAction Interactive

What are some social events your company does?

We pride ourselves on building strong relationships with team members outside of the office. Everything from volunteer events to happy hours for new hires, there's always something on the calendar that promotes team building. Our big event is the annual retreat, which is how we bring our Austin and Denver offices together in a fun setting.

Seth

Business Intelligence Analyst

What projects are you most excited about?

Over the last year, our BI team has built data infrastructure that allows Account Managers to be as strategic as ever. With new ad units and inventory continuing to evolve, it excites me seeing how this improvement is facilitating the recommendations we make to advertisers to maximize scale and ROAS.

Sarah

Director, Strategic Accounts

How has your career grown since starting at the company?

Since starting at AdAction, my career has grown significantly. Initially starting out on the AdOps team, I entered the Action360 program and got the opportunity to learn the Ins and Outs of the company and Account Management team. Fast forward to now and I've just hit my one year anniversary as an Account Manager!

Matt

Strategic Account Manager

How would you describe the company’s work-life balance?

Work-life balance at AdAction is amazing! As a father of 2, I have a lot of commitments outside the office. Everyone has clear individual & dept. goals and as long as you are achieving those you can structure your day to ensure you don't miss the important things in life. In my 5+ years here I've never missed a single event my kids are involved in.

Jason

Senior Business Development Manager

What are AdAction Interactive Perks + Benefits

Culture
Volunteer in Local Community
Friends Outside of Work
Team-owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually. Employees may rollover up to $500 each year.
Disability Insurance
AdAction pays 100% of premiums for Short-Term Disability, which covers up to 60% of an employees salary for up to 11 weeks.
Dental Benefits
AdAction covers 50% of employee and spouse/dependent premiums for dental coverage.
Vision Benefits
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health Insurance Benefits
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given two plan options to best fit their needs, both of which have low copays.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AdAction's 401(k) retirement plan matches 100% of employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Child Care Benefits
AdAction offers a Dependent Care FSA to help families cover childcare-related expenses with pre-tax contributions of up to $5000 annually. This helps cover expenses like daycare and summer camps.
Generous Parental Leave
AdAction offers up to three weeks of paid parental leave for all new parents, which can be used in tandem with our PTO and short-term disability benefits.
Flexible Work Schedule
Every employee is given a second monitor for their home on day one of employment, so no matter when or where they choose to work, they have all of the resources they need.
Vacation & Time Off Benefits
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid Holidays
All employees are granted paid time off to observe all major holidays.
Perks & Discounts
Beer on Tap
We've got a kegerator in the office for a rotating selection of craft brews and cold brew coffee! There are other beer and coffee options in the fridge, so that everyone can have something they like!
Casual Dress
Come as you are! At AdAction, we want our employees to be comfortable and happy while they're working. We care about the work you're doing, not if you're wearing jeans, a t-shirt and flip flops.
Company Outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Game Room
Our lounge area is fully-equipped with a Wii and Play Station, including a multitude of game options. There's also a mini basketball hoop and everyone is always ready for an impromtu nerf dart war!
Stocked Kitchen
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some Meals Provided
AdAction provides a weekly catered lunch on Thursdays.
Happy Hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and craft brews!
Parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and it also backs up to a major RTD station for those wishing to take the train in.
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Promote from Within
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