Director of Customer Lifecycle Marketing at RingCentral

| Greater Denver Area
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Director of Customer Lifecycle Marketing

Job Type: Full time

Location: Denver, Colorado/Belmont, CA 

Department: Marketing

 

RingCentral, Inc., a leading provider of Unified Communications as a Service (UCaaS), fosters a dynamic, success-driven, and team-oriented environment committed to delivering simple and delightful products for our customers. We are looking for a candidate with an entrepreneurial spark and a passion for redefining how people communicate.

The RingCentral environment is dynamic, success-driven, team-oriented and committed to providing world class service for its customers. Do you have the ability to thrive in a fast-paced environment? We are looking for candidates with an entrepreneurial spark!

We're not a phone company; we're a cloud business-solutions provider. We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way.

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

Job Description

We've got the best product in the market. Can you help our millions of users get the most out of it? We're looking for an expert in all aspects of customer lifecycle marketing to join our team. Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You'll need to balance strategic thinking, tactical execution, and a love of the customer journey to drive targeted in-app, email, and rep-centric programs to increase app adoption and engagement. Can you pull people and ideas together to help our most valuable asset, our amazing customers, get the most out of their investment in RingCentral?


Responsibilities include:

  • Maximize our customers' return on their investment in RingCentral solutions by enabling them to utilize all the benefits of being a RingCentral customer
  • Own the strategy, development, and execution of targeted marketing programs to increase app and feature adoption
  • Take a holistic view of the customer journey to drive automated activation, nurture, and growth initiatives to improve retention and reduce churn
  • Develop programs for customer success teams to increase customer engagement and loyalty.
  • Own automated dashboards to measure and report on campaign progress and effectiveness.
  • Analyze project performance, derive insights, and recommend actions to continuously improve performance. 
  • Evaluate, modify and/or scrap existing tools and process to build a world-class tech stack and "engine" to level up the team's impact to the business
  • Lead and influence a cross-functional teams consisting of sales, marketing, customer success and product
  • Regularly present to internal leaders on strategy and program experience

Qualifications and Skills:

You support what is right for the customer while driving significant financial contribution to the company. You're comfortable navigating data and measuring success, and have the following skills and experience:

  • Bachelor's degree, Master's degree a plus
  • At least 10 years of customer marketing and/or customer success experience. B2B and SaaS experience a plus
  • Strong technical and execution knowledge of Salesforce, Marketo, Pendo and/or other CRM automation software
  • Strong writing and verbal communication skills
  • Results driven with a keen analytical ability to turn insights into action
  • Highly motivated with a sense of urgency and willingness to adjust in a fast-paced, team environment
  • Ability to multitask, prioritize and problem solve. Excellent time management skills
  • Creative self-starter with a can-do attitude. Can work independently, self-reliant, and self-motivated
  • Demonstrated leadership ability with experience in hiring and developing talent
  • Extensive experience working with Sales, Customer Success, Marketing and Creative teams.
  • A strong track record of driving scalable and impactful programs to increase adoption and utilization

Tier6 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • OracleDatabases
    • ConfluenceManagement
    • MedalliaCMS
    • BoxCMS
    • SalesforceCRM

Location

We are located in the Denver Tech Center.

An Insider's view of RingCentral

How do you collaborate with other teams in the company?

Our product makes collaboration at the core of our company. I like to leverage face-to-face communication and connect directly with other teams to discuss ways that we could be more effective in our hiring strategies. We are the type of company where people actually want to have direct connections because it preserves our values and our culture.

Anthony Smith

Team Lead, GSS Recruiting

How does the company support your career growth?

RingCentral is where I feel my career really took off. The career growth here is personalized, thoughtful, and supported by mentors and management. I love the work that I do and feel like my personality bleeds through into everything I touch. I have never felt so connected to an organization and I know there is only more good things ahead!

Melissa Regan

Manager, Global Onboarding & Enablement

How do you make yourself accessible to the rest of the team?

Being accessible is critical to RingCentral’s culture and success. I ensure I keep my door open and sit on the floor with the team. To me, nothing should prohibit you from being available to your team and others. I am glad to work at a company that gives me the tools and technology to connect - even when I am 300 miles away!

Ayub Mohammed

AVP, Small Business Sales

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered breakfast and lunch daily, as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

At RingCentral, we offer a competitive benefits package including medical, dental, vision, 401K, Employee Stock Purchase Plans and many more perks!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Besides RingCentral's onsite gym, we do many fitness classes that encompass working together and having fun!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Promote from within
Customized development tracks
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