Director of Customer Lifecycle Marketing

| Greater Denver Area | Hybrid
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Director of Customer Lifecycle Marketing

Job Type: Full time

Location: Denver, Colorado/Belmont, CA 

Department: Marketing

 

RingCentral, Inc., a leading provider of Unified Communications as a Service (UCaaS), fosters a dynamic, success-driven, and team-oriented environment committed to delivering simple and delightful products for our customers. We are looking for a candidate with an entrepreneurial spark and a passion for redefining how people communicate.

The RingCentral environment is dynamic, success-driven, team-oriented and committed to providing world class service for its customers. Do you have the ability to thrive in a fast-paced environment? We are looking for candidates with an entrepreneurial spark!

We're not a phone company; we're a cloud business-solutions provider. We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way.

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

Job Description

We've got the best product in the market. Can you help our millions of users get the most out of it? We're looking for an expert in all aspects of customer lifecycle marketing to join our team. Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You'll need to balance strategic thinking, tactical execution, and a love of the customer journey to drive targeted in-app, email, and rep-centric programs to increase app adoption and engagement. Can you pull people and ideas together to help our most valuable asset, our amazing customers, get the most out of their investment in RingCentral?


Responsibilities include:

  • Maximize our customers' return on their investment in RingCentral solutions by enabling them to utilize all the benefits of being a RingCentral customer
  • Own the strategy, development, and execution of targeted marketing programs to increase app and feature adoption
  • Take a holistic view of the customer journey to drive automated activation, nurture, and growth initiatives to improve retention and reduce churn
  • Develop programs for customer success teams to increase customer engagement and loyalty.
  • Own automated dashboards to measure and report on campaign progress and effectiveness.
  • Analyze project performance, derive insights, and recommend actions to continuously improve performance. 
  • Evaluate, modify and/or scrap existing tools and process to build a world-class tech stack and "engine" to level up the team's impact to the business
  • Lead and influence a cross-functional teams consisting of sales, marketing, customer success and product
  • Regularly present to internal leaders on strategy and program experience


Qualifications and Skills:

You support what is right for the customer while driving significant financial contribution to the company. You're comfortable navigating data and measuring success, and have the following skills and experience:

  • Bachelor's degree, Master's degree a plus
  • At least 10 years of customer marketing and/or customer success experience. B2B and SaaS experience a plus
  • Strong technical and execution knowledge of Salesforce, Marketo, Pendo and/or other CRM automation software
  • Strong writing and verbal communication skills
  • Results driven with a keen analytical ability to turn insights into action
  • Highly motivated with a sense of urgency and willingness to adjust in a fast-paced, team environment
  • Ability to multitask, prioritize and problem solve. Excellent time management skills
  • Creative self-starter with a can-do attitude. Can work independently, self-reliant, and self-motivated
  • Demonstrated leadership ability with experience in hiring and developing talent
  • Extensive experience working with Sales, Customer Success, Marketing and Creative teams.
  • A strong track record of driving scalable and impactful programs to increase adoption and utilization

Tier6 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • Objective-CLanguages
    • PerlLanguages
    • PythonLanguages
    • Salesforce ApexLanguages
    • SqlLanguages
    • SwiftLanguages
    • MongoDBLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularFrameworks
    • Angular.JSFrameworks
    • DockerFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • ReactFrameworks
    • AWS RedshiftDatabases
    • ElasticsearchDatabases
    • MySQLDatabases
    • NoSQLDatabases
    • OracleDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • SQLiteDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • GitLabServices
    • Google CloudServices
    • New RelicServices
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • WrikeManagement
    • HootsuiteCMS
    • MedalliaCMS
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • Constant ContactEmail
    • MailChimpEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • RingCentral MVPCollaboration
    • AsanaProject Management
    • WorkdayProject Management

Location

We are located in the Denver Tech Center.

An Insider's view of RingCentral

What are some social events your company does?

Outside of holiday festivities, the biggest program is RingCentral Spirit Week in October. Events are planned for everyday of the week and include interactive webinars, global relay runs, philanthropic giving as well as plain ol' fashion fun. We always has a lot of pride, but this week in particular the orange and blue really shine through!

Allyson

Employee Programs, Manager

What projects are you most excited about?

The diversity initiatives I'm most excited about is a values-based interview for prospective folks. Enabling diverse candidates means having diverse interview panels that reflect the company. These will help candidates and hiring managers ensure that there's a values alignment, which is much more prudent than a "culture fit."

Jedd

Diversity Associate

What’s the vibe like in the office?

Working on my team is really fun! It’s very supportive, we help each other out as much as possible. I was able to work on something, have it built, and use it every day - that’s what I like about it here.

Berto

UX/UI Designer

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

Say hello to possibilities.

RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now. We know our employees power our success and truly value putting our employees' health, wellness and opportunity, first. We value and foster career development, providing leadership training, education, workshops, and coaching for all employees. In addition, we offer flexible PTO and wide range of wellness programs to keep our employees well balanced and refreshed.

Along with our employee stock purchase plans (ESPP) and stock options, RingCentral offers competing health, vision, dental, disability, life and pet benefits to keep you (and your fur friends) at your best! Our employees also receive access to Rethink - a global benefit providing tools and resources specializing in care for children with learning, social or behavioral challenges. We champion all of our working parents and families with paid parental leave and new parent gift bags.

- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
- 401K match and ESPP
- Flexible PTO
- Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
- Paid parental leave and new parent gift boxes
- Pet insurance
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Rocket Lawyer services that provide legal advice, document creation and estate planning
- Employee bonus referral program

Culture
Volunteer in local community
Through our CSR program, RCause, we take pride in our commitment to inclusivity, sustainability, and giving back to our communities. We offer employee matching and Volunteer Time Off.
Partners with nonprofits
At RingCentral, we partner with nonprofits that drive impact towards environmental sustainability, social impact and responsible governance.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
We're changing the way the world, works. We offer a flexible work schedule in a hybrid and work from anywhere environment.
Remote work program
RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
In purposeful collaboration with our hiring team, our DEI leaders focus on creating a diverse, unique and inclusive environment that reflect across our employee base and management team.
Mandated unconscious bias training
Our dedicated Learning & Development initiatives include Unconscious Bias AND Diversity & Inclusion training which are core to our mission in fostering, educating, and building our inclusive workforce
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
From Black Lives Matter, Women leaders, Pride, Hispanic heritage, Pan-Asian Network & more, these employee-led ERG’s are a unique part of our culture that we take pride in supporting and growing.
Hiring practices that promote diversity
Our active hiring practices don’t discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital or veteran status.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RingCentral employees can contribute up to $5000 annually for Dependent Care FSA and up to $2750 for Health Care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Our pet insurance policy can cover up to 50% of out of pocket expenses.
Wellness programs
Our wellness programs include fitness and yoga classes, meditation and nutrition sessions and more, to keep all our employees feeling their best!
Team workouts
Take a break during the day to do your mind and body some good! RingCentral wellness programs offer virtual fitness classes like yoga, zumba & bootcamp. We also host an annual, global relay!
Mental health benefits
Our employees have access to 1:1 wellness coaching, Headspace, TaskHuman along with Listening & Healing sessions with other employees to foster a culture of understanding, belonging and inclusion.
Financial & Retirement
401(K)
401(K) matching
RingCentral makes a matching contribution of 50% of your first 6% deferred.
Company equity
RingCentral offers stock options as a benefit that vest on a quarterly basis.
Employee stock purchase plan
All FTE receive access to purchase company shares at a discounted price.
Performance bonus
Charitable contribution matching
We offer employee matching for charitable donations and through our Dollars for Doers program, RCause will donate $10/hr on behalf of any employee volunteering at the nonprofit of their choice.
Child Care & Parental Leave Benefits
Childcare benefits
We've added Carrot - Inclusive fertility benefit that supports many paths to parenthood.
Generous parental leave
Return-to-work program post parental leave
Company sponsored family events
RingCentral sponsors family oriented events and activities.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
RingCentral offers employees professional development opportunities.
Lunch and learns
Promote from within
Mentorship program
Our "SaaSy" women leadership ERG offers mentor and mentee programs for our employees to learn from each other, share lessons, experiences and foster new and inspiring work relationships at RingCentral
Online course subscriptions available

Additional Perks + Benefits

We care about taking care of our employees and offering them top tier perks and benefits to fit all of their needs -
offering a wide variety of perks that fit our pillars of wellness: physical, intellectual, emotional, social and financial

What makes our perks special is that they are constantly evolving and adapting to our growing teams - highlighting and celebrating what makes us unique.

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