Director Content Marketing

| Greater Denver Area | Remote | Hybrid
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Summary

The Director of Content Marketing is responsible for providing strategic leadership and guidance across the North America Workiva content team, and supporting the EMEA and APAC teams as needed. This role owns all facets of the content marketing strategy from conceptualization to execution and reporting. The Director of Content Marketing works cross-departmentally, identifying all content marketing opportunities that communicate the Workiva perspective.

Responsibilities

  • Develops a complete content marketing vision and strategy.
  • Leads the development and direction of the content marketing team.
  • Works closely with in-house creative team, demand generation team, product marketing team and marketing operations team to contribute to campaign development, sales enabling assets and overall marketplace awareness of Workiva.
  • Implements efficient content development process that maximizes resource capacity.
  • Develops and manages metrics based performance analysis and contributes to continuous testing of content efficacy.
  • Creates and executes with a holistic approach that covers multiple solutions and buyer personas.
  • Maps content delivery against the entire identified buying journey
  • Maintains alignment to the Workiva brand tone and voice and provides an editorial eye when crafting high-level campaign themes while also writing and producing content alongside subject matter experts (SMEs) and external resources.
  • Create a framework that drives the decision-making process as it relates to content development and syndication.
  • Identify new opportunities through A/B testing content assets such as landing pages, email campaigns, messaging, etc. Take an iterative approach to generate repeatable processes and success.
  • Design a comprehensive content repository to map, house, and serialize content based on current and future goals and objectives.
  • Establish performance goals using an insight-based approach to content optimization and planning.

What You'll Need

Education

  • Undergraduate Degree or equivalent combination of education and experience in a related field.

Experience
  • 8+ Years of experience overseeing B2B content marketing programs
  • Direct experience in SaaS technology
  • A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred
  • Creative suite experience a plus
  • Well documented and ordered portfolio of work
  • Campaign execution
  • Social media program content development
  • Editorial mindset

 

Skills
  • Be a change-agent who is comfortable both crafting and executing your vision
  • Strong operational mindset to manage and monitor individual and team tasks and deadlines
  • Exceptional communication and organizational skills
  • Strong writing and editing skills
  • Ability to handle multiple projects while working cross functionally to meet both short-term and long-term goals
  • Analytical abilities needed to gather and analyze key insights and metrics. Apply these findings to create a long-term vision to scale the content marketing program.
  • Strong leadership skills
  • Ability to communicate horizontally and vertically across the organization

 

Travel Requirement
  • Minimum of 25% travel

 

Working Conditions & Physical Requirements
  • Reliable internet access for any period of time working remotely, not in a Workiva office.

How You'll Be Rewarded

  • Base Pay Range in Colorado: $161,000- $195,000
  • Discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire

The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success: Always delight our customers.

  • Trust: Rely on each other. 

  • Integrity: Do the right thing, every time. 

  • Collaboration: Share resources and work together. 

  • Innovation: Keep creating solutions and finding better ways. 

  • Inclusion: Support a diverse community where we all belong. 

  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy: 

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.

  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more

  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.


Learn more about life at Workiva: www.linkedin.com/showcase/workiva-life-and-careers/

Learn more about the company: https://www.linkedin.com/company/workiva/

Learn more about benefits: https://www.workiva.com/careers/benefits


Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any Workiva office, attend in-person meetings, or travel for business purposes.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AppEngineLanguages
    • Open SourceLanguages
    • Dart Languages
    • ReactLibraries
    • CassandraDatabases
    • Graph DatabaseDatabases
    • Google AnalyticsAnalytics
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Workiva is in an ideal location on the banks of the South Platte River surrounded by restaurants and retail shops!

An Insider's view of Workiva

What’s the vibe like in the office?

Workiva is a close-knit workplace where teamwork is highly valued—people encourage and truly appreciate the hard work of their fellow team members and treat each other with respect.

Molly Nitka

Corporate Programs Manager

What is your vision for the company?

Our mission at Workiva—to power transparent reporting for a better world—is supported by our company values: customer success, innovation, trust, integrity, inclusion, collaboration, and accountability. We are successful because we put our employees first, listen to their voices, and respond to their needs.

Marty Vanderploeg

CEO

What are Workiva Perks + Benefits

Workiva Benefits Overview

When you join Workiva, you get a world-class benefits package for you and your family. On day one, every full-time employee starts with stock options, vacation, and the opportunity to enroll in our discounted stock purchase plan.

We offer comprehensive health, dental, and vision care plans; life and disability insurance; and 12 weeks of paid parental leave. With a casual dress code, support for health and wellness, and flexible work hours, we’ve got you covered for whatever life brings.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
We have seven employee resource groups that are formed around a shared interest or common goal. These groups are designed to support their members and cultivate a more diverse & inclusive workspace.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workiva also provides 12 weeks of leave for the secondary caretaker.
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Onsite gym
Professional Development Benefits
Job training & conferences
Workiva offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Promote from within
Continuing education available during work hours

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