Director, Agency Marketing at Vertafore

| Greater Denver Area
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$100,000-$160,000 + VIP Bonus


Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

We are looking for a Marketing Director who will lead Vertafore's agency segment's marketing efforts. This leader will be responsible for developing marketing strategies focused on product messaging throughout all channels, demand generation programs (net new and cross-sell), and retention strategies to help our customers get the most value out of their solutions.

We are looking for a self-starter, driven, creative, and can manage multiple projects, stakeholders, and departments at once. The person should have hands-on experience owning both the strategy and execution of marketing programs. You regularly incorporate experimentation and iteration to improve success. You should be proficient at working with marketing automation tools (we use Marketo) and CRM (we use Salesforce). The person should also have managerial and leadership experience.

Core Requirements and Responsibilities:

· Essential job functions include but are not limited to:

· Develop, manage, execute, and optimize annual and quarterly campaign plans aligning with Vertafore strategic priorities

· Work across the Marketing team and potentially external resources to facilitate a cohesive and targeted marketing plan to achieve market awareness, lead generation, pipeline development, sales readiness, and customer retention.

· Partner with the Product team in the early stages of product road mapping and planning

· Develop ongoing performance reporting and ROI analysis, working closely with the marketing operations team

· Oversee budget, measure, and report goals, and continually optimize campaigns to increase ROI

· Become an industry advocate, a voice in the market, and pulse of the customer on behalf of Vertafore

· Manage, mentor, and provide professional development for the agency marketing team

Qualifications:

· Bachelor's degree in marketing or a related field (preferred)

· 10+ years of relevant marketing experience (including Product Marketing)

· Minimum of 5 years people management experience

· Proven marketing campaign experience

· Track record of hitting aggressive pipeline targets and generating revenue while staying within budget

· Action-oriented and problem solver

· Motivated, high energy, and a team player who interfaces well at all levels within the organization

· Excellent written and verbal communication and presentation skills

· High competence in project and stakeholder management.

· Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment while maintaining a team-oriented approach

· Experience with Salesforce or other CRM software (Salesforce preferred)

· Experience with marketing automation software (Marketo preferred)

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • AWS (Amazon Web Services)Frameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Wellness Programs
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provide 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Vertafore's mentorship framework is an independently led experience between a mentee and a mentor. Resources are ongoingly provided to start this relationship and keep it successful & valuable.
Online course subscriptions available

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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