Director of Acquisition Marketing

| Greater Boulder Area
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The Role

JumpCloud is searching for a driven leader of our acquisition team to drive revenue via paid and organic channels. You will be responsible for solidifying, refining, and furthering the acquisition strategy to support funnel growth and conversions. This will require building a world-class paid search program, partnering with the content team for SEO, and identifying other channels for growth.

This role will be part of the marketing leadership team, reporting directly to the VP of Growth Marketing. We are a product led growth company, with a heavy focus on the digital experience. In this role, you’ll have the ability to shape and refine the acquisition strategy as a revenue driver for scaling. 

The ideal candidate is analytical, data driven, and strategic, with experience across B2B relevant channels and a proven ability to drive revenue through marketing activities. This role requires a strong combination of strategy and tactical execution.

Responsibilities

  • Managing Performance of Paid Channels. Manage performance of AdWords, programmatic display, retargeting, and other paid acquisition channels. This includes new channel identification, optimization, and growth.
  • Managing Performance of Organic Channels. Ensure growing SEO driven acquisition in partnership with the Director of Content. Identify and operate other organic acquisition channels that will drive funnel expansion.
  • Budget Management. In partnership with the VP of Growth Marketing, oversee the online advertising budget, optimizing for ROI and long term growth. 
  • Experimentation and Optimization. Build a culture and practice of constant optimization, always experimenting to drive better results. Apply this at all levels of the acquisition process.
  • Team Management and Growth. Invest in new and existing team members to build a high performing acquisition team. This will include team management, professional development, and hiring new team members.
  • Driving Customer Acquisition and Revenue Growth. Build an acquisition function for the company that drives increasing customer acquisition and revenue growth.

Skills / Qualifications

  • Demonstrated ability to manage performance in SEO, SEM, display, and more
  • Proven record of executing to support growth goals and strong analytical skills with a track record of performance and optimization
  • 5+ years of digital marketing experience - B2B, SaaS, and technical products is a plus
  • Demonstrated leadership and sense of ownership
  • Extremely well organized with the ability to manage multiple initiatives at once and deliver on time
  • Highly driven and self-motivated and comfortable with autonomy and driving initiatives

What We Offer

  • The opportunity to own and shape a function within the marketing team for a fast scaling startup. The impact of your work will be evident on the company performance.
  • Data driven environment with best-in-class marketing data
  • Working with a team where your insights and expertise will be valued
  • Competitive salary and benefits

About us:

JumpCloud is a fast growing venture-backed startup located in Boulder, CO. Providing cloud-based identity management software, we are in the process of disrupting and modernizing a multi-billion dollar industry owned by legacy IT vendors. Our team is focused on delivering cloud-based directory services via a SaaS model. As a result we are solving some very difficult problems around identity, authentication, and security. This disruptive new technology called Directory-as-a-Service® is reinventing a two decade old monopoly, giving organizations freedom of choice with their IT solutions. We have a seasoned executive team, a supportive board, and a proven market. Please visit www.jumpcloud.com to learn more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PowerShellLanguages
    • Node.jsFrameworks
    • VueFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google CloudServices
    • Google AnalyticsAnalytics
    • FigmaDesign
    • MiroDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Monday.comManagement
    • WordpressCMS
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • Salesforce PardotCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Our HQ is located between Denver and Boulder. Since we're remote first with employees in most U.S. states and 14 countries, we use the office as a hub to bring people together for team events and meetings.

An Insider's view of JumpCloud

What’s the vibe like in the office?

A key trait for us is having an open, positive mind. We believe that taking the road less travelled - or at least exercising that path - will create new, different, and interesting ideas. We ask our teams to always consider the outside-of-the-box solution to a problem and encourage them to try those creative ideas.

Aaron

VP of People

What projects are you most excited about?

Growth! JumpCloud is actively growing in Denver/Boulder and across the U.S. Attracting and engaging a diverse group of talent as we continue to expand is my main focus. JumpCloud has a strong culture of learning, so we're always looking at what we're doing and adjusting to make it even better.

Katy

Manager, People Attraction

What makes someone successful on your team?

My team members feel empowered to create, design and execute with a lot of freedom at JumpCloud. This enables them to take an active role in their career development and the development of other team members at JumpCloud.

Courtney

Manager, Learning and Development

How do you make yourself accessible to the rest of the team?

I'm available pretty much anytime via email, Slack, phone, in person. More than the communication vehicles and time, I really like to dig in on projects with our teams. By working on important issues together as just another voice or hand to help, I think that helps the team feel that I'm accessible to them and there to help.

Rajat

CEO

How do you make yourself accessible to the rest of the team?

One of the core roles in our engineering group is called pathfinder. They are constantly looking at different areas of our product and future plans and coming up with innovative new ways to achieve these. These engineers lead sessions with cross-functional teams on how to leverage their innovations for competitive advantage in the marketplace.

Rajat

CEO

What are JumpCloud Perks + Benefits

JumpCloud Benefits Overview

JumpCloud offers comprehensive benefits package as well as many perks to enhance the employee experience! We offer everything from Flexible PTO policy, we are a Remote First company, meaning you could live next to the office and we'd never force you to come in, medical, vision, dental, life, accident insurance, legal perks, identity protection, professional development opportunities, a growing DEI&B program with ERG's, casual work environment, and more!

Culture
Partners with nonprofits
We partner with educational opportunities like the Turing School to provide support for early-career and underrepresented students interested in careers in software development and technology.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
JumpCloud is remote first, you are never required to come to the office (but you can if you want to)!
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
JumpCloud's management team is as diverse as our individual contributors and our executive staff is committed to DEI&B initiatives across the company.
Mandated unconscious bias training
Our unconscious bias training includes culture add vs fit, recency effect, halo/horns effect, like us bias, primacy effect, confirmation bias, and contrast effect and includes strategies to address
Mean gender pay gap below 10%
Diversity employee resource groups
Our ERG's include CloudPride (LGBTQIA+), BlackSpace (Black, Indigenous, and People of Color), WIT (Womxn in Tech), and Pa'lante (Latiné/Hispanic)!
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
JumpCloud employees can contribute up to $2850.00 annually to their FSA.
Disability insurance
Dental insurance
JumpCloud has two different dental plans to choose from.
Vision insurance
Health insurance
JumpCloud offers three different medical plans including an HSA plan where JumpCloud contributes to employees HSA accounts each paycheck (amount varies based on plan). Healthcare coverage starts day 1
Life insurance
JumpCloud offers group life benefits and a variety of voluntary life insurance options.
Wellness programs
JumpCloud offers a premium subscription to the Calm app for each employee!
Mental health benefits
JumpCloud offers an EAP (Employee Assistance Program) at no cost to the employee. Our medical benefits include coverage of mental health/wellness.
Transgender health care benefits
Wellness days
Abortion travel benefits
JumpCloud's employee healthcare benefits include expanded medical travel coverage. Medical travel coverage is available when there is no provider located within 100 miles of an employee's home.
Financial & Retirement
401(K)
In addition to 401k, meet with a personal financial consultant to assist with financial wellness planning. This benefit is provided at no cost to team members and includes unlimited 1:1 sessions.
401(K) matching
JumpCloud matches 50% of employee's contributions up to 6%.
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
JumpCloud offers a dependent care FSA option, where employers can set aside pre-tax dollars for child care or other dependent care.
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
JumpCloud offers an unlimited PTO program to our team members.
Paid holidays
Paid sick days
We have Unlimited Paid Time Off which includes both vacation and sick time.
Flexible time off
Office Perks
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

JumpCloud is always evaluating and listening to our employees to offer the most beneficial benefits for JumpCloudians!

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