Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.

We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.

By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Job Summary

NetApp’s paid media team is going to be a global leader in data-driven programmatic media and search. By leveraging 1st party data, machine learning, dynamic creative, and sound trading strategies to procure high quality inventory, we aim to drive new customers and increase billings from customers we’ve had for years. 

NetApp believes that the paid B2B media of tomorrow will be always on, leverage data, automation, analytics, and artificial intelligence to drive customers through the journey 1:1 at scale. 

The Paid Media Team Lead will be responsible for day-to-day management of the team and will evolve and operationalize NetApp’s media vision.  

Job Requirements

Responsibilities:

• Drive the long term strategic vision of the NetApp paid media technology platform
• Evolve multi-touch attribution capabilities to understand what actually motivates customer behavior.
• Reimagine programmatic media to support journey/trigger-based media, and dynamic creative optimization.
• Oversee, manage, and provide day-to-day leadership of paid media function at NetApp.
• Drive strategy, planning, buying agenda across the enterprise to maximize paid media efficiency and effectiveness.
• Strategy – Lead the creation and implement paid media road map, guiding principles, and strategic guidance related to paid media in order to drive the achievement of NetApp revenue goals.
• Planning – Manage & oversee NetApp paid media planning to maximize portfolio management, and efficiencies.
• Work with NetApp’s Agency to communicate media vision, strategy and results.
• Analytics – Oversee the development and delivery of media research and analytics that will inform paid media strategy, planning and buying.
• Oversee relationship and management fee/structure negotiation with media buying/planning agency partners, including ancillary research projects, media testing and identifying new and emerging opportunities.

Education

BS/BA degree or equivalent related experience. 8+ years -- plus add additional experience requirements needed if you were to fill an open requisition, i.e., knowledge, skills, and abilities.

So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!

If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  

Join us and see what empowerment can do.