Nymbl is searching for a mission-driven, execution-focused Digital Marketing Specialist to help drive Nymbl’s acquisition, engagement and retention. This person will join a diverse, high performance team and report to our Senior Marketing Manager. Responsibilities include strategy, execution, and optimization of automated and paid digital marketing campaigns and user journeys.

This Role Offers

• The opportunity to join an empowered marketing team, save lives, and revolutionize a $60B+/year market

• A supportive, one-team culture. Coaching, accountability, and market opportunity that together provide a rare velocity of professional growth

• Hybrid approach that gives you flexibility with remote and in-person work schedule

• Excellent employee benefits including health, dental, vision, disability, 401k with match, HSA, life insurance, commuter benefit, and flexible paid time off (more below)

Who We Are

Nymbl is a Denver-based, high growth Series-A startup. Our mission is to prevent 1 million falls, and we’re well on our way.

Our core product is a scientifically proven digital balance training solution, delivered via smart device app, that is saving and changing lives. Until now, balance training programs have been expensive and ineffective. Nymbl uniquely provides an effective and engaging way to reduce fall risk by training the brain and body to work together in just 10 minutes a day.

Our marketing team’s work spans from acquisition (enrolling in the Nymbl balance training program) to retention, with the goal of maximizing Nymbl’s user base and creating highly-engaged users through compassionate, cohesive and compelling content. 

Our Core Values

• We are older adult experts and champions

• We achieve excellence as a team and as individuals

• We embrace and drive change

• We invite joy

What You’ll be Doing

• Building, executing, and optimizing automated digital campaigns and user journeys using CleverTap marketing platform across multiple channels (with an emphasis in email marketing) to drive engagement and retention with the Nymbl balance training app and program

• Tracking and reporting digital marketing campaign performance; analysis of campaigns and effectiveness including strong understanding of CPA (cost per acquisition), open rate, click-rate, CPC (cost per click), and other key digital marketing metrics, identifying and executing areas for optimization 

• Creating and managing targeted recurring and trigger-based digital marketing campaigns incorporating user properties and behavioral data and metrics.

• Crafting precise and meaningful user segmentations with strong attention to detail.

• Creating and managing efficient paid marketing campaigns with set budget, to include but not limited to Facebook Ads and Google Ads; making recommendations and identifying new channels of opportunity

• Creating (or managing the creation of) marketing assets to be included in campaigns, such as copy, images, or videos, that drive high value and engagement for our users

• Supporting new and exciting co-branded client partnerships, from ideation to launch, alongside the marketing team

Required Experience

• 3-5+ years of experience in marketing or communications, start-up experience preferred.

• Proven results launching and managing successful digital marketing campaigns

• Experience building, executing, and optimizing digital campaigns and user journeys with automated marketing platforms

• Experience crafting user segments and recurring and trigger-based campaigns.

Work Location

• Availability to work in the Denver metro. This role offers a hybrid remote and in-office environment.

What Nymbl Offers

• Medical, dental and vision insurance

• 401k plan with match

• Short term/long term disability and life insurance

• Stock options

• Flexible PTO

• Company paid holidays

• Hybrid remote and in-office environment

• Paid parental leave

• Mentorship and growth opportunities

• Ability to impact the lives of older adults through your digital marketing

• Fun work environment in a fast-paced start-up

The salary band for this position ranges from $50,000 - $65,000 commensurate with experience and performance.