Digital Marketing Specialist at TrackVia

| Greater Denver Area
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About Us:

TrackVia offers the most-trusted app building platform for anyone looking for a better way to work. TrackVia gives businesspeople and IT experts the ability to easily build and integrate apps to track, manage, and automate processes in days, not weeks. Our customers make lasting and substantial improvements to their business using TrackVia’s bullet-proof cloud-based technology — and they love getting the industry’s best customer experience every step of the way.

Reporting to the Senior Director of Demand Generation, the Digital Marketing Specialist will support TrackVia’s marketing efforts in order to help us achieve our immediate and long-term business goals. Your contributions will play a key role in the success of our company’s demand generation campaigns, programs and projects. The ideal candidate should have great marketing operations and project management skills, be highly organized, passionate about their work, and have an eye for detail.


Responsibilities
  • Support the implementation of a variety of marketing campaigns and programs with direction from the Senior Director of Demand Generation and help perform analysis of campaign results
  • Assist in the development of campaign materials, such as web pages, landing pages, blog posts, emails and other resources as required
  • Assist in managing TrackVia’s advertising campaigns on Terminus, Google Ads, LinkedIn and Twitter
  • Assist with Account and Lead database segmentation, validation and cleanup in Salesforce and Pardot
  • Contribute to executing webinars via GoTo Webinar
  • Ensure the timely and quality turnaround of multiple simultaneous projects in a fast-paced, rapidly changing environment
  • Assist with data tracking and reporting on campaign or program results in a thorough and insightful manner

Requirements

  • 2 years minimum experience in a marketing, advertising or communications environment, preferably within the SaaS software space (internship experience will be considered)
  • Experience with CRM/Marketing Automation software, such as Salesforce and Pardot
  • Technically-minded to work in a variety of marketing operations platforms including but not limited to Salesforce, Pardot, Terminus, Wordpress
  • Ability to think strategically and analytically
  • Flexibility to manage multiple tasks in a rapidly changing environment
  • Strong people skills, as well as the ability to work independently
  • Excellent attention to detail, a willingness to learn, commitment to meeting deadlines, and an ability to act as a problem solver
  • Adobe Creative Suite, video production skills, a plus
  • Bachelor’s degree in Marketing, Communications, or related field preferred but not required

Benefits

  • We cover 100% medical, dental, and vision benefits
  • We understand you have a life outside of work and have an unlimited, flexible time-off policy
  • We provide competitive paid parental leave for all new parents after 6 months
  • We made Built in Colorado’s 2020 Best Small Companies to Work For list and received an Honorable Mention for Outside Magazine’s 2020 Best Places to Work
  • You will have the opportunity to challenge yourself and have a high degree of responsibility and impact
  • Your daily tasks will change often and give you many opportunities to grow your professional and technical skillset and advance your career
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SeleniumFrameworks
    • ProtractorFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • AsanaManagement
    • ConfluenceManagement
    • SalesforceCRM
    • OutreachLead Gen

Location

We are located in the heart of downtown just steps from the 16th Street Mall and a quick walk to public transportation.

What are TrackVia Perks + Benefits

TrackVia Benefits Overview

* We cover 100% medical, dental, and vision benefits
* We provide competitive paid parental leave for all new parents
* We made Built in Colorado’s 2020 Best Small Companies to Work For list
* We understand you have a life outside of work and have an unlimited, flexible time-off policy
* You will have the opportunity to challenge yourself and have a high degree of responsibility and impact
* Your daily tasks will change often and give you many opportunities to grow your professional and technical skillset and advance your career

Culture
Volunteer in local community
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Up to 100% Health, Dental & Vision premiums for employee only plans. Up to 80% for dependents.
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
& Box Wine in the fridge!
Casual Dress
Commuter Benefits
TrackVia offers all employees the RTD EcoPass
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
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