Digital Marketing Specialist

| Greater Denver Area

Our Company

At Adobe, we are building the world’s leading marketing automation solutions that empowers marketers to deliver the authentic experiences customers desire at scale. Our team is fueled with a real passion for innovation, growth, and a relentless dedication to making the Marketer successful. We hire dynamic, hardworking, and creative individuals who thrive in fast paced environments.

The Opportunity

As part of the Adobe Commercial Global Digital Marketing team you will be focusing on our Commercial Business. A key component of this role is managing and optimizing our digital advertising including SEM and Social Media Ads. The ideal candidate has strong analytical and copy writing skills. We’re looking for a data driven and quick learner, with a desire to contribute to cutting edge digital marketing programs.

Responsibilities
  • Build, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, BingAds, and other search engines focused on CRO.
  • Own display media optimization and spend.
  • Actively test and analyze keywords, ad copy, creatives, placements and landing pages to increase CTR, CPA and return on investment.
  • Create and maintain digital marketing programs using Marketo technology.
  • Trouble shoot invoicing/reconciliation with 3rd Party reporting
  • Communicate key metrics, goal attainment and optimization opportunities to greater team
  • Work close to the regional sales and marketing teams to support the local campaigns using the digital channels.
Required Skills/Experience:
  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications.
  • Have 5+ years’ work experience at an agency, brand or media owner
  • Proven understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Comfortable working with budgets and numbers.
  • Excellent verbal and written skills.
  • Outstanding organizational skills, multi-tasking capabilities and detail oriented.
  • Excellent Excel skills.
  • Google AdWords certification or hands on experience with programmatic display media desirable but not required
  • Experience with PPL, Content Syndication and SEO strategy/implementation desirable but not required.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • HTML5Languages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • HBaseDatabases
    • MySQLDatabases
    • HadoopDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen

Location

Our new office is in the Denver City Center near plenty of shops and restaurants. We also have amazing views of the Rocky Mountains from our windows.

What are Adobe Perks + Benefits

Adobe Benefits Overview

Health and Wellness
In addition to offering a comprehensive benefits package, supporting healthy and active lifestyles is really important to us. We offer onsite group exercise and gym facilities, reimbursement for your personal gym membership, involvement in team sports leagues, and we stock our kitchens with healthy snacks.

Time for Yourself
We realize that there’s more to your life than your work, and we want to support your success and happiness in all areas. Because of this, we offer generous time off for all new parents and for employees that need to aid family members. And, those that stay within the Marketo family can take advantage of our sabbatical program.

Learning and Development
We want to see you excel in your career, and we provide tools to help you continue to grow. We offer leadership and management training, tuition reimbursement, career development and coaching, and employee affinity groups so you can connect with like-minded peers.

Giving Back
We believe that it’s our duty to make a positive impact on our communities. Marketo Give Back is a program that enables our employees to get involved with, and give back to, the organizations that matter to them. We offer unique volunteer opportunities, paid time off to volunteer, and match employee donations.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Other perks include:
-Free EcoPass or monthly parking subsidy

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