Digital Marketing Specialist

| Greater Denver Area
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We are searching for a Digital Marketing Specialist!

First off, what is CyberGRX?

CyberGRX provides enterprises and their third parties with the most cost-effective and scalable approach to third-party cyber risk management today. Built on the market's first third-party cyber risk Exchange, CyberGRX arms organizations with a dynamic stream of third party-data and advanced analytics so they can efficiently manage, monitor and mitigate risk in their partner ecosystems.

What does a Digital Marketing Specialist do at Cyber GRX?

As the Digital Marketing Specialist, you will manage PPC, Display, SEO, and Web to drive growth marketing and new customer acquisition. You will have solid creative and analytical skills to manage end-to-end programs from launch, testing, and optimization to increase results and conversion rates. You’ll wear many hats – from managing our SEM and web agencies, writing ad copy, building LinkedIn campaigns, creating new landing pages, updating the website, collaborating on lead attribution and scoring models, and more.


What a day in the life looks like:

  • You will create, test, iterate and report on digital assets from website, landing pages, and more.
  • You’ll own regular analytical reviews of digital assets and programs with the goal of creating a testing and optimization strategy to continually improve results.
  • You will manage and partner with the SEM agency to increase lead generation results – manage agency team, track results and provide strategic and tactical direction to ensure performance and metrics are being met.
  • You’ll also manage and partner with the web agency to support all website projects from new page development, site speed and optimization efforts, hosting management, and more.
  • You’ll build weekly and quarterly reporting on digital campaign performance, including paid search and paid social.
  • You will develop and support a web traffic and CRO (conversion rate optimization) plan with goals and benchmarks to report on and measure.
  • You’ll provide copy and art direction on paid ads when changes are needed.


What you bring to the table:

  • You have a degree in Marketing or related field.
  • You’ve got at least 3 years of experience in B2B digital marketing and advertising with hands on experience with SEM + SEO.
  • You have experience working on B2B website(s) and content management.
  • You’ve got an excellent grasp of social media and website metrics and best practices.
  • You have solid working knowledge of website and digital campaign management and measurement tools (Hubspot, WordPress, Moz, Google Analytics, Google Ads, Moz, Unbounce, and more).
  • You are very proficient with email marketing, lead generation, and SEO.
  • You have intermediate knowledge of HTML and CSS.
  • You’re willing to roll up your sleeves to execute tactics.
  • You are highly collaborative, excited by problem solving, an excellent communicator, and have a strong desire to learn and grow within this role.
  • You’ve got an uncanny ability to live in the weeds on a daily basis – but also keeping an eye on the big picture when it comes to digital performance.


Why you want to work for CyberGRX:

  • We offer a competitive base salary (commensurate with experience) plus incentive compensation
  • We have an incredible benefits package including:
    • Company paid medical/dental/vision
    • 401(k)
    • Free Eco Pass
    • Open Time Off policy - Take as much time off as you'd like! Recharging the batteries is encouraged.
    • Equity – Acting like an owner is one of our Core Values
  • We’re centrally located in LoDo. (A short walk from Union Station)
  • Relaxed dress code – We want you to be comfortable doing what you love, so hang your professional clothing up for another occasion
  • We are doing new and exciting things and have big plans for growth!


CyberGRX does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

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Location

We recently opened an office in the trendy McGregor Square area in downtown Denver!

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