Digital Marketing Specialist at HomeAdvisor
HomeAdvisor is looking for a dedicated, analytical and strategic leader to join our Digital Marketing team. This position will be responsible for identifying opportunities using data-driven insights to guide mobile app UA strategy, channel growth and campaign optimizations. This role requires an individual with excellent analytical abilities and a solid understanding of app marketing, conversion optimization and other digital marketing concepts.
- Ensure app campaigns are efficiently managed, reported on, and optimized to meet expected demand with desired KPIs.
- Create reporting dashboards and custom reports to analyze campaign performance, provide actionable recommendations and deliver continuous improvements.
- Effectively communicate campaign results to management, presenting insights, trends, and measuring KPIs.
- Build effective working relationships with external partners and teams across the organization.
- Use consumer data to understand and predict user behavior, identify valuable user segments, and translate insights into profitable digital app campaigns.
- Monitor and track competitor activity in the app space including app store rank, creative and marketing trends.
- Bachelor’s degree in Marketing or related field
- 2+ years’ experience with app marketing, digital marketing, marketing analytics or similar field
- Superior analytical, problem-structuring, and problem-solving skills
- Excellent attention to detail and organizational skills
- Experience working with an MMP (Mobile Measurement Partner) – Adjust experience preferred
- Ability to merge information from numerous sources and work with incomplete data
- Excellent written and verbal communication skills; communicate effectively at all levels of the business
- Advanced proficiency in MS Excel
If you’re excited about joining a collaborative, high-impact team, send us your resume to start the conversation.
At HomeAdvisor we create the digital tools and services that empower millions of service professionals to connect with hundreds of millions of homeowners. We are a dual sided marketplace that nurtures growth of the independent small business and delivers a seamless experience in home improvement. As #1 in the Homeservices category, our tremendous scale is the launchpad to boundless inventions in technology and product!
HomeAdvisor is the self-contained operating business of ANGI Homeservices (NASDAQ: ANGI), a federation of spirited technology companies that build for a better economy. In 2017, Angie’s List and HomeAdvisor combined to create the world’s largest Homeservices marketplace. We love the software that we invent, the millions of service professionals whom we empower and the hundreds of millions of homeowners whose lives we beautify. As a purposeful technology company, we foster a culture of collaboration, and nurture growth through innovation. We are proud to be recognized as a Top Workplace in Denver for 6 years and counting!
If you’re excited about joining a collaborative, high-impact team, send us your resume to start the conversation. If you have questions prior to applying, please join us for one of our weekly chats with the Recruiting team – this is not an interview, but a chance for you to learn more about our business. Visit http://www.abouthomeadvisor.com/talk-to-us to register.