Digital Marketing Specialist
As Digital Marketing Specialist you will be working closely with the entire Customer Team, you will help create and manage our social media and advertising campaigns from inception through execution to attract visitors to our website and marketplace so that they engage with our products and services.
You will sit directly with the Marketing Team, work in close collaboration with Customer Success, Sales and Product teams, and report to the Digital Marketing Manager.
Core Functions:
- Helps define, maintain, optimize and grow our social media and digital advertising strategies
- Collects, analyzes and leverages data to measure impact and continually improve strategies
- Creates effective digital advertising campaigns, targeting key audiences and applying best practices for optimal results
- Coordinates and shares TrainingPeaks blog articles, training resources, specific campaign content, and partner content across all of our social media channels
- Measures and reports performance of social media and advertising campaigns, and assess against goals (ROI and KPIs)
- Helps define and maintain our company voice and tone through social media and digital advertising
- Writes and edits effective copy for social media posts and advertisements
- Creates original content to drive traffic, increase engagement, and deliver a consistent brand message/story via social media
- Researches latest trends and implements best practices across social media and advertising platforms
- Uses SEO best practices to optimize content on websites and social channels
- Respond to all customer interactions on social media platforms
- Perform other duties as assigned
Requirements
- Proven working experience in digital marketing.
- Bachelor's degree in Marketing or related field.
- Full understanding of popular social media platforms
- Experience executing paid advertising and/or social media campaigns
- High attention to detail
- Strong analytical skills and data-driven thinking.
- Self-motivated, resourceful, and creative problem solver.
Desired Qualifications:
- Experience using TrainingPeaks as a coach or athlete.
- Passion for endurance sports with a good understanding of how triathletes, cyclists and runners think.
Benefits
Benefits and Perks Include:
- 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
- 401(k) 5% match
- $1,200/year fitness reimbursement to purchase any items related to healthy living
- 3 weeks of PTO for all new hires; increase in PTO at various years of service
- 4 week paid sabbatical for all employees after 7 years of employment
- Stocked kitchen with snacks and drinks
- Dog friendly office
- Music Studio for all to practice, jam, and record
- On-site workout area access: treadmill, bike trainers, rowers, and full weight lifting gym with CrossFit equipment, with changing rooms and showers and towel service
- Corporate discounts on gym memberships and top-brand gear
- Beautiful North East Boulder, CO location (with a few remote days possible)
- Flexible work schedule in a culture of trust
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TrainingPeaks is a member of the Peaksware family of companies including Alfred Publishing, MakeMusic, TrainingPeaks, and TrainHeroic. Peaksware was recognized as #15 on Built in Colorado's "Best Places to Work" list and five times by Outside Magazine's "Best Places to Work"! Through our unique approach to deliberate practice, each company within Peasware develops software solutions to help users on their individual journeys of skill development and improvement.