About us:

simPRO Software is a SaaS company that develops business management cloud solutions for the trade contractor industry. Our products are designed to optimize business workflow to refine process, improve productivity and increase profitability. simPRO Software is a global software house with operations in Australia, New Zealand, the United Kingdom and now the US.

We are a rapidly expanding our US Marketing Operations and seeking a Digital Marketing Specialist who will be an integral part of our New US Marketing Team.  simPRO’s client base is increasing and as a result, we require the skills of a Digital Marketing Specialist who can expand and continue to grow with our focus in the US.

This position is based in Broomfield, Colorado and reports directly to the Director of US Marketing, who is based in Colorado.

This is a unique and exciting opportunity to join an established, employee-friendly, global company with a new US presence that started in 2017 in Colorado that will grow exponentially across the United States in the next 12 to 18 months.

The Role:
The Digital Marketing Specialist plays an important role in our growing business. This role will work to develop and implement successful digital marketing campaigns that create brand awareness, increase site traffic, generate new leads, and build loyalty with existing customers. Principal responsibilities will include leading, building and executing integrated campaigns across marketing channels including website, SEO, SEM, display, email, and social media. This role will analyze and identify audience targets, set campaign goals and metrics, monitor online marketing campaigns, create content across multiple platforms, select target and reach methods, utilize and/or develop the most effective offers, and report on program results for continuous improvement.

This role is expected to demonstrate an exceptional work ethic, positive attitude, integrity, marketing competence, and a desire to grow as a professional. A creative mind, strong analytical skills, and the ability to take initiative will be keys to success in this role.

Essential responsibilities and duties:

• Develop strategic, creative paid advertising campaigns that accelerate lead generation, lead conversion, new market development, and brand awareness

• Maintain up-to-date knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques

• Assist with various digital marketing duties including updating website content, creating landing pages, producing blog content, and posting on various social media channels  

• Assist in email campaign strategy and execution

• Measure and report performance metrics to gain insight and optimize marketing strategies and campaigns

• Support Salesforce database management efforts

• Support an environment of collaboration by interacting with people at all levels of the organization, across multiple functions to develop and execute relevant and impactful campaigns

Required Experience:

• Bachelor’s Degree in marketing, communications, or related field

• A minimum of 2+ years experience in digital marketing or demand generation

• Proficient in Google Ads and Google Analytics

• Solid experience with web publishing technologies (hands-on HTML ability is a plus)

• Familiarity with CRM and marketing automation technologies, previous use of Salesforce and Pardot a plus

• Strong writing and editing skills

• Knowledge of composition, graphic design fundamentals, web and mobile responsive design best practices

• Good communicator with the ability to work constructively with a diverse group of people, attitudes, and expectations

• Highly organized with excellent attention to detail

• High degree of initiative, resourcefulness, personal responsibility and ownership

• Effective time manager with ability to execute on multiple projects with competing priorities

• Strong interpersonal skills and ability to work as part of a team

simPRO Team Members:

• A pragmatic approach with a can-do attitude and be flexible ‘go with the flow’ to change

• You will thrive on achievement, team success and contributing to the growth of the business

• Ability to quickly learn and adapt to changing requirements

• Excellent organizational skills and can prioritize where required

• As a highly articulate and well-presented individual, you represent your employer with pride

• Demonstrate our values for Fun, Collaborative, Transparent, and Innovative

While experience in the above areas will be highly considered, it's important to note they will be secondary to the person with the right determination, attitude, high energy, and overall suitability.