About Lawgical

Founded in 2005, Lawgical is an established legal marketing, content and software development firm located in the heart of RiNo. We own and operate a number of brands/companies in the legal market including the largest network of legal-related podcasts. We are self-funded, and invest our revenues back into our company and our people. There are a number of paths to growth in Lawgical, and we prefer to promote from within. 

The majority of our team is in our Denver (RiNo) office, where we invested in a great space for our team that is just a few blocks from the 38th and Blake light rail station. Our offices are dog-friendly and we have a brewery tenant that we share a wall with. We also have a small office in Los Angeles and a number of remote team members.

Please take a moment to learn more about the Lawgical culture, the benefits we offer and the brands we operate. Compensation for this role is between $38,000 and $48,000 depending on experience and capacity to assume all responsibilities of the role. 

Digital Marketing Specialist

As the Digital Marketing Specialist at Lawgical you are highly organized, goal-oriented, deadline-driven and are meticulous with your attention to detail. The Lawgical marketing team is lean and agile, and in this role you recognize the need to roll up your sleeves to identify opportunities to maximize customer revenue/conversions and increase our brand awareness and loyalty. It’s important for you to be an in-house subject matter expert -- understanding your customer’s and the industry trends -- to effectively communicate to our potential customers. While self-motivated and autonomous, you work closely with your marketing and sales colleagues to set goals and a roadmap to achieve them. Ultimately, this translates into delivering campaigns that are aligned with the company’s mission and priorities. You are revenue and results oriented and create content, emails, and marketing materials around expanding client base. You have strong communication, design, and analytical skills that support your primary goal of creating digital campaigns that drive revenue growth (new customer acquisition, retention, cross-selling and upselling).

Responsibilities

• Manage email campaign calendar for up to 4 brands
• Create targeted email campaigns
• Develop graphic and content assets for email campaigns
• Create campaign landing pages
• Measure campaign results and effectiveness
• Distribution Optimization (determining optimal time, frequency, messaging, etc)
• Develop campaign ideas based off company analytics and results
• Identify audience and tailor content/campaigns around target customers
• Identify channels’ partners and content distribution opportunities
• Curate and manage email marketing lists and segments
• Coordinate campaigns with sales and marketing teams
• Create, update, and manage lead nurturing and drip campaigns
• Code responsive email templates in HTML and CSS
• Automate marketing tasks and processes
• Create, buy and track effectiveness of social media campaigns
• Maintain PPC ad campaigns

Experience and Skills

• 2+ years experience setting goals and developing a plan to achieve them
• 2+ years of experience with email marketing, lead nurturing, marketing automation, and marketing analytics
• 2+ years of experience with PPC advertising
• Experience with social media advertising
• Experience with email marketing tools (e.g., MailChimp, Campaign Monitor, etc)
• Experience with list management, targeting and segmentation
• Experience with A/B testing
• Strong written skills and experience with blogging
• Strong analytical skills
• Video editing a plus, but not required
• Experience with Zapier (or other automation tools) a plus
• Proficient with Excel / Numbers / Google Sheets
• Proficient with Graphics software (Photoshop, Pixelmator, Canva)

How to apply

Please send an HTML email campaign to [email protected] promoting yourself as Lawgical’s next Digital Marketing Specialist. The email template can be hand-coded, or you can use a service like MailChimp or Campaign Monitor.

Please include...

• a link to your resume
• salary requirements
• an original graphic you created
• your favorite gif of all time
• all other elements that make an email campaign effective