Digital Marketing Specialist

| Greater Denver Area
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Are you someone that tells everyone how much you loved your college experience? Do you want to help others achieve their educational dreams? Does a position with a Denver-based, early stage company that is mission-driven and actually makes a difference in people’s lives sound good to you? If so, join the marketing team at Elsmere Education.

 

We help colleges and universities grow – through building online programs to extend their reach to students all over the world. Elsmere is headquartered in the Cherry Creek area of Denver and works with select universities around the country on online programs and other growth initiatives. Elsmere Education manages the strategy, marketing, recruiting, program development and retention efforts for its partner universities. With relationships defined by transparency, Elsmere Education is relatively small but growing quickly – ground floor opportunity to be part of something big.

 

We are currently seeking a Digital Marketing Specialist. We are looking for a Digital Marketing Specialist (DMS).  In each university partnership, Elsmere Education manages the marketing, recruiting admissions and retention for the client’s online programs.  The DMS, in conjunction with the Director of Marketing, will work with our university partners and participate in all aspects of marketing including strategy, execution, branding, event planning and management of marketing vendors and outside firms. 

 

The DMS must be willing to dive in quickly and leverage existing experiences to drive significant exposure and additional lead flow.  Additionally, the DMS must be knowledgeable of digital marketing and fearless enough to explore new marketing opportunities to drive more students to these important online programs. 

 

Finally, the DMS must be excited about the opportunity to work in an early stage company.  People interested in hierarchy, titles and long meetings need not apply.  Elsmere Education has been created by entrepreneurs – and gains energy from other entrepreneurs – and is looking for one with marketing experience to join the team.  There are no rules, standards or limits for this role – and lots of upside as we grow the company and the marketing department.

 

WHAT:

  • Content creation and management – create content calendars for each of our programs. Develop high quality content and connect with industry influencers to increase awareness of our programs. 
  • Email Marketing – help us stand out in someone’s inbox – lead gen, nurture, nagging – all campaigns we do regularly. Bonus points for knowing how to do this in Pardot.
  • Copy Writing – quick, you have 5 seconds to make your point – now write it so it leaps off the page
  • Social Media follow-up – connect with prospects who engage with us on social media
  • Student Recruitment – whatever the team needs to help more students find the right program
  • Marketing Analytics -  what happened, why it happened, and how it can happen better
  • Event Marketing – fun events attract prospective students – both online and in person – let’s make a splash

 

WHO:

  • Experience – 2+ years of experimenting, failing, and some demonstrated success in a digital marketing environment. Experience at a digital marketing agency and/or in higher education preferred.  
  • Education – Undergraduate degree – business, marketing, advertising or PR backgrounds a plus
  • Technology – MS Office, Salesforce and Google Analytics are must, experience with Pardot highly preferred
  • Design – basic graphic design experience preferred
  • Intangibles – Funny, good reader/writer, entrepreneurial, talented, easily bored, competitive

 

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Location

90 Madison Street, Denver, CO 80206

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