Digital Marketing Specialist

We’re looking for a driven, creative, and analytics-focused professional who is passionate about developing and implementing effective integrated digital marketing campaigns that will drive qualified leads into our sales pipeline to support our business growth and exceed projected lead delivery goals.

This position will be responsible for top-of the-funnel lead generation contributions and tailoring programs to move leads down the sales funnel using a myriad of lead generation vehicles to deliver optimal ROI:

• LogRhythm website
• Pay-per-click advertising
• Paid and organic social
• Online content syndication
• Webinars

The successful candidate will think and act both strategically and tactically. They will be responsible for optimizing ROI by segmenting audiences, determining the appropriate program mix, conducting A/B tests, and forecasting and reporting on the impact of digital demand generation. This role will be responsible for producing effective ad creative and optimizing organic and paid lead conversion and overseeing/optimizing a robust annual digital marketing budget.

To be successful, you should have excellent planning and analysis skills and collaborate well with teams to produce exceptional results. The Digital Marketing Specialist will join our Digital Marketing team and report to the Manager, Demand Generation.

Duties and Responsibilities

• Strategically plan and manage the execution of lead generation marketing programs through a variety of digital channels to drive enough leads into the top of the sales funnel to exceed targets
• Forecast, measure, analyze, and report on the impact (ROI) of lead generation activities
• Own the relationship with outside PPC/SEO agencies to manage paid search channels, including Google AdWords, Bing, LinkedIn, Facebook, Twitter, and other digital advertising channels
• Oversee efforts to optimize web lead conversions on LogRhythm.com—rigorously analyzing visitor funnel and working with design and content marketing teams to optimize the website and drive conversions
• Work with third-party vendors and internal subject matter experts to manage, create, execute, and report on lead generating webinars
• Own organic social media strategy and maintain an active and engaging online presence to increase brand awareness, drive lead generation, and build community
• Manage and communicate lead generation project timelines to all marketing stakeholders, ensuring that all digital marketing activities are executed on time and on budget.

Skills

• 1–3 years of experience running demand generation campaigns, preferably in B2B, ideally in a technology-related market
• Expertise across spectrum of demand generation techniques (PPC, SEO, website, webinars, content syndication, landing page design optimization, inbound marketing, SEO, social media marketing, etc.)
• Deep understanding of Google Analytics and how to optimize landing pages to drive conversion results
• Analytical with a focus on specific goal setting, measurement, and results orientation
• Experience negotiating contracts with various third-party vendors to efficiently optimize budget dollars against business goals
• Exceptionally detail oriented, with experience managing large marketing budgets
• Excellent communication skills, both written and verbal
• Strong understanding of SEO and best practices and elements that influence rankings in organic search results
• Ability to multi-task and manage many concurrent projects.
• Team player with proven track record in working effectively with cross-functional teams
• Bachelor’s degree
• Self-motivated, confident, flexible, energetic with strong problem-solving skills

LogRhythm is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.