Fathom Events is the market-leader responsible for bringing cinematic experiences to the big screen. We are looking for an analytical and strategic Digital Marketing Manager to identify and leverage key consumer insights to grow Fathom’s customer base, develop, implement, track and optimize digital marketing campaigns across all digital channels (including paid, O&O and social).  This individual will provide insight, direction and actionable recommendations associated with digital marketing (i.e.: digital campaign strategies, showcasing online content, SEO, etc.) that support and enhance the overall brand.

This position is based in Denver, CO and requires employees to be in office 3 days a week. 

Responsibilities

• Create and drive targeted and comprehensive digital marketing strategy/plans (inclusive of PPC) for Fathom Events.
• Collaborate with the Digital Marketing Manager and Marketing Team on messaging and content to promote brand consistency.
• Continue upgrading design, build and maintenance of our social media, SEO, website, mobile, and email.
• Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of performance marketing on revenue and profitability
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and analyze/measure experiments and conversion tests. Identify conversion points and optimize user funnels.
• Ability to analyze/evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with marketing team on thematic calendar for collaborations, campaigns, etc.
• Serve as a contact point for agencies, vendors, and other service providers for marketing-related business.
• Evaluate emerging technologies, digital trends, and platforms. Provide thought leadership and perspective for adoption where appropriate.
• Work with marketing team to develop further video and photography resources and relationships with photographers/videographers to ensure up-to-date assets.

Required Skills/ Qualifications

• Bachelor’s degree in Marketing and/or related field preferred.  
• 4+ years’ experience in digital marketing, and/or digital advertising and marketing.
• Understanding of SEO/SEM, email marketing database management, social media, and display advertising campaigns (paid media/search, programmatic display/analytics and digital management).
• Demonstrated track record of creating successful and revenue impacting digital marketing
• A solid background managing successful paid campaigns through Google Ads, LinkedIn, Reddit, Snapchat, Twitter, Facebook, and Instagram
• Strong analytical skills, detail oriented, and problem-solving abilities.
• Demonstrated knowledge of digital media analytics and web analytics tools e.g. Google Analytics.
• Up to date on the latest trends and technologies in digital marketing.
• Ability to provide clear and relevant communication through verbal and written methods.
• Entertainment experience and/or love for movies and events is a plus
• Team player
• Strong proficiency of Microsoft Office applications

The salary range for this position is $50,000-70,000 annually.