Grow your career with a growing organization
Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.
About Personal Capital
Personal Capital is a leading digital wealth management company, founded in 2009. We’re on a mission to transform financial lives through technology and people, providing both insight-driven advice with free financial tools and personalized wealth management from 200+ registered financial advisors across the county. Personal Capital has raised $315 million in capital from accomplished financial and strategic investors (IVP, Venrock, Crosslink, Corsair, Blackrock, BBVA, USAA, IGM/Power) to disrupt the traditional $30 trillion U.S. wealth management market. Our free personal finance app is utilized by over two million users, helping them track over $850 billion of their personal finances, all in one place. Our award-winning apps paved the way for our advisory firm, which now manages over $12 billion in personalized investment portfolios for American families. Personal Capital is headquartered in Redwood Shores with offices in San Francisco, Denver, Dallas and Atlanta.
For more information on Personal Capital, please visit personalcapital.com.
Digital Marketing Manager:
This role is responsible for leading the strategy, planning and buying of Personal Capital’s media across programmatic and direct publisher buys. You are detail-oriented, passionate about AdTech, love running media tests and thrive on looking for new ways to drive new user growth. The person in this role will partner with our Creative, Analytics and Product teams and should be a self-starter who enjoys working in a fast-paced and values-driven organization.
This is an exciting opportunity to work for a leading financial technology company who is reinventing wealth management for the digital age and putting the power back where it belongs - with consumers. We bring clarity and confidence to people’s financial lives and hold ourselves to the highest standard as fiduciaries. This is an exciting opportunity to work for a late-stage start-up on a mission to change the financial industry making it more transparent, consumer-focused, and most importantly, personal.
Lead strategy and planning of Personal Capital’s acquisition marketing across programmatic media and direct publisher buys. This will include budget ownership and allocation, as well as managing both mobile and desktop acquisition campaigns (creation, day-to-day management, ongoing experimentation, measurement and reporting) and external partners.
Continuously generate ideas to improve Personal Capital’s campaign performance including campaign strategy, new audiences, creative optimization, bidding and new tests.
Use audience data to build effective campaigns focused on both attracting new customers and converting existing users into wealth management services
Recommend tests and ensure alignment across other digital marketing channels.
Partner with Analytics to understand and refine cross-device user journey and optimize.
Partner with Analytics to refine tracking and measurement and develop channel specific dashboards and reporting tools. Implement best practices or onboard necessary third-party measurement or optimization partners.
Onboard technology platforms needed to expand
Develop plans for other channel expansions (mobile ad networks, DSPs,etc)
Establish reporting and benchmarks for performance to present to leadership teams on a monthly basis.
5+ years of performance marketing experience, with at least 3 years specifically managing programmatic display and video campaigns and Facebook or other relevant channels
Must have strong knowledge and experience with DV360
Technical and skilled hands-on-keys buyer that will own the end-to-end strategy, planning, buying and optimization within the programmatic ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks and the thorough understanding of campaign pricing/cost models, targeting capabilities, measurement/campaign metrics & ad verification/viewability/ad fraud, audience measurement
Subject matter expertise in programmatic buying, direct buying through DV360, Google Ads, and other networks/platforms
Possess strong analytical and quantitative analysis skills, have a passion for data driven decision making, thrive on challenges
Composed/collected in a fast-paced, high pressure, dynamic environment
Strong track record of scaling acquisition campaigns and hitting targets
Well-versed in overall growth and performance metrics
Understanding of Facebook Ads manager/ experience with campaign management platforms (Kenshoo, Nanigans, Smartly, or similar) is a plus
Ability to tease out trends/insights from complex data sets into action items. Expert in excel and knowledge of tableau.
Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance
Ability to work and thrive in a fast-paced and high-pressure environment
Fanatical obsession with achieving ROI and metrics
Superb quantitative skills including intermediate level statistics
Relentless, systematic approach to measuring and adjusting marketing mix in real time
Location: Nationwide Remote
Please note that this role is being posted by Personal Capital, an Empower company. Personal Capital roles are cross-posted to the Empower web site and are also available at https://www.personalcapital.com/company/jobs. For more information about Personal Capital, please visit www.personalcapital.com
What we offer you
We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 5%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus nine paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.
The salary range below describes the minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Base Salary Range$ 87,000.00-143,500.00
LocationCA Redwood City
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.