Xero
Denver, CO
Remote

Digital Marketing Manager

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 


At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.


How you’ll make an impact


This is a marketing role responsible for managing programs of work, delivering campaigns and uncovering insights that drive business growth across our digital marketing channels for both the Partner and Direct sides of the business. 


An important aspect of this role will involve the individual establishing and maintaining good working relationships both within the Marketing team and the wider organization.

What you'll do

  • Partner with an agency and/or in-house specialists to continually optimize our digital channels (SEM, always-on Display/Social) for customer acquisitions and awareness
  • Provide relevant insight from data analysis
  • Ensure efficiency and agility in execution
  • Manage the repository of learnings/outcomes from each program
  • Publish findings across the marketing team and broader business
  • Build strong feedback loops of providing business context to the agency and/or in-house specialists and deriving insights on digital performance from their reporting
  • Support broader digital campaign strategy and management with regional marketers based off test and learn insights
  • Work with external strategic partners to manage marketing initiatives that create cross-sell and up-sell opportunities (Gusto, etc.)
  • Work with Campaign Managers to continually optimize campaigns in market
  • Expand and optimize communications through email marketing campaigns and marketing automation
  • Regional market research to guide digital strategy

Success looks like

  • Managing quality program executions at the direction of the marketing leads
  • Maintaining a complex marketing schedule and managing dependencies across resources
  • Achieving growth/uplift across key metrics
  • Analyzing performance for driving growth/uplift across key metrics and programs.

Critical Competencies

  • Ability to contribute to defining a strategic vision and to articulate it in front of a variety of audiences
  • Strong project management and campaign scheduling skills
  • Excellent communication and writing skills
  • Proven ability in influencing others by adapting approach to suit the individual in order to achieve the right outcomes
  • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • Self-motivated and team-oriented

Experience

  • 4+ years of relevant growth campaign/marketing management experience
  • Proven experience in the creation and development of growth campaign strategy, positioning and messaging
  • Experience with Audience Manager, Target, Display/Retargeting, SFMC (ideal)
  • Experience executing campaigns within demand gen platforms (Facebook Ads, Google Ads, Etc.)
  • Experience with SaaS is preferable
  • Experience interpreting, analyzing, and expanding upon digital marketing metrics

Xero is an Equal Opportunity Employer.


About Xero?


Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.


We value our people and offer a wide range of compelling benefits and perks, including Xero shares. Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Culture
Volunteer in local community
Xero employees are given a day off each year to volunteer in their communities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.
Mandated unconscious bias training
All Xero employees will complete online unconscious bias training during on-boarding
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental insurance
Cigna dental PPO plan
Vision insurance
VSP vision plan
Health insurance
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Mental health benefits
Concern EAP benefits for all employees
Financial & Retirement
401(K)
401(K) matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous parental leave
26 weeks paid parental leave.
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid volunteer time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid holidays
11 paid holidays per calendar year
Paid sick days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Office Perks
Commuter benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company-sponsored outings
Annual holiday party, as well as a summer celebration!
Free snacks and drinks
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some meals provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Company-sponsored happy hours
Happy hour starts every Friday at 4!
Fitness stipend
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job training & conferences
Teams have budget set aside each year to support growth and up-skilling
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

Xero leadership consistently reviews benefits to ensure they are competitive and allow our people to bring their full selves to work each day.

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