Prima-Temp empowers women to make informed healthcare decisions by identifying real-time and personal predictive biometric patterns. Utilizing the power of digital platforms, women find support and community on Prima-Temp's comprehensive platform, Kindara, that engages and educates through an interactive community. Our first personal, wearable sensor, Priya, utilizes the gold standard in circadian science, continuous core body temperature (CCBT). We are seeking a talented and experienced Digital Technical Marketing Manager who is passionate about connecting the customer with products using data driven decision making. The Digital Technical Marketing Manager is responsible for the execution of the digital marketing strategy for the organization. This person is a digital growth hacker, responsible for executing, analyzing and optimizing data strategies across all digital properties to ultimately drive revenue growth.

About You:

Are you passionate about empowering women with information to advance their health objectives?Do you have a passion for applying digital technical strategies and tactics to drive engagement and revenue? If that describes you and you thrive off of getting good results and learning new skills, you will fit right in. As a Digital Technical Marketing Manager you will get to work with a cross functional team to launch a new product and then advance its use across multiple indications.

Roles & Responsibilities

• Use digital analytics to direct the deployment of inbound and outbound campaigns including in-app, website, email, social media and digital marketplaces.
• Design and deploy paid digital strategies on platforms such as Google, Facebook, Instagram and Amazon.
• Optimize the integration of various technologies that enhance the digital engagement with our customers.
• Manage the Prima-Temp and Kindara website, create landing pages and CTAs in support of strategic initiatives and tactics
• Create and manage custom audiences
• Coordinate cross-functionally with Sales, Development and Clinical/Regulatory departments.
• Inform management on Privacy Policies and implement tactics to maintain our privacy commitments to our customers

Required Experience, Knowledge & Skills

This person should have a detailed knowledge and demonstrated experience in

• Analytics implementation and optimization, as well as the ability to extract and translate the implications of such data
• Reporting of results in a way that facilitates recognition of macro trends and actionable micro-opportunities
• Ability to create digital marketing strategies to advance commercial objectives
• Drive revenue through inbound and outbound campaigns
• Technical knowledge and experience in driving engagement and sales results through Google Analytics, Google AdWords, Instagram, Facebook, Amazon.
• Ad creation and segmentation
• SEO optimization
• Lead conversion
• Ad, website and messaging A/B testing
• Hubspot tracking and reporting
• Demonstrated ability to evaluate industry trends and lead the organization in the evaluation and implementation of new channels, tools and analytics

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Qualifications:

• Bachelors or technical degree in marketing, advertising or a related field to digital technical marketing
• Digital marketing certificate preferred
• Strong oral and written skills
• 3+ years of experience in Digital Technical marketing

Qualities Expected in a Prima-Temp Team Member:

• High emotional intelligence, with the ability to be a highly collaborative team player while also having a strong sense of individual responsibility
• Entrepreneurial mindset, with an understanding of the constraints and opportunities associated with a small, innovative company
• Intellectual curiosity and strong desire for continuous improvement
• Application of good judgement, consistent with the values of Prima-Temp and Prima-Temp customers
• Commitment to meeting the needs of our customers

Benefits:

• A generous benefit package with employee medical and dental covered at 100%, 401(k) and a flexible leave policy
• A fun and passionate marketing team 
• Work life balance 

Equal Opportunity Employer