Digital Marketing Manager at Convercent

| Greater Denver Area
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As Convercent’s Digital Marketing Manager, you will own the management, planning, and execution of all digital and traditional demand generation campaigns for the business. Your position is crucial for the Marketing team’s success in driving leads and pipeline for the revenue team and plays a key part in overall company growth. You will work closely with all members of the marketing team – design, operations, events, content, and product, as well as other teams around the office. In addition to the base salary, there are performance incentives tied to company goals and strategic projects.

Responsibilities include, but are not limited to:

  • Owning our digital campaign strategy and execution (Google Ads, paid social, display, etc)
  • Owning relationship with external agency working on demand generation initiatives
  • Generating demand for the revenue team that converts to pipeline and revenue down the funnel
  • Planning and executing account-based campaigns to drive engagement at target accounts
  • Evaluating and proposing new channels to expand Convercent’s overall go-to-market strategy
  • Reporting on campaign metrics and maintaining the necessary dashboards for team visibility in our tool stack (HubSpot, Salesforce, Bizible, Terminus, etc.)
  • Utilize Google Analytics to evaluate and optimize campaign effectiveness, conversion rates and CPA
  • Partnering with the internal team and agency partner on SEO strategy to improve Convercent website quality and SERP placements
  • Recommending new content and messaging in demand generation campaigns
  • Tracking, monitoring and updating demand generation budget to ensure the marketing team is operating efficiently
  • Innovate, test, break things, make mistakes, learn, and raise the bar for the team!

Required Skills & Experience:

  • 3-5 years in digital marketing – B2B SaaS preferred
  • Bachelor’s degree or relevant experience in Marketing, Advertising, or related field
  • Experience managing agency relationships
  • Data-driven thinker that uses results to drive strategy
  • Experience with HubSpot, Salesforce, Outreach, Terminus
  • Experience managing campaigns in Google Ads (AdWords, YouTube), Facebook, LinkedIn, and others
  • Experience planning, executing, and evaluating account-based marketing campaigns
  • Polished written and presentation skills
  • Certifications a plus: HubSpot, Google Ads/Analytics, Salesforce, ABM
  • BONUS skills (not required but let us know if you have them!): graphic design, marketing ops/admin, HTML/CSS, sales enablement, copywriting and virtual events

Compensation and Benefits:

The salary and variable compensation ranges provided here are just that—a range! The offer that is ultimately extended is based on level of experience, skillset, certifications and education. 

  • Compensation: $70,000 - $95,000 base salary + variable compensation
  • This position includes unlimited time off, comprehensive benefits package (including medical, dental, vision), monthly tech stipend, and company-paid sabbatical at five years of service.

About Convercent:

Bringing the transformative power of the cloud to the compliance and ethics industry, Convercent's award-winning SaaS solution empowers our customers to be more effective and efficient in managing their compliance efforts. With an inclination towards innovation, Convercent is helping our customers raise the standard—and expectations—for how companies safeguard their financial and reputational health.  

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Why are we asking you for this information? We are committed to be a more diverse, inclusive, and equitable workplace. If you choose to fill out these demographic questions, your response will help us identify how we can improve our hiring process to support a more diverse workplace.

Completion of these questions is entirely voluntary. Your responses, or choice not to respond, will not be associated with your application for this role, will not be used in making any hiring decisions, and will be recorded and maintained in a confidential file.

Hiring from a wide variety of backgrounds is important to us, because our customers and their employees come from a wide variety of backgrounds. Individuals seeking employment at Convercent are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases

Location

RiNo/Cole @Industry Rino Station

An Insider's view of Convercent

What’s the vibe like in the office?

Convercent is a highly collaborative environment. I absolutely love that I can be in the kitchen, bathroom, or walking around and I will bump into people from all different departments and have really meaningful conversations. I really enjoy the people I work and interact with everyday!

ToniAnn

Manager, Event Marketing

What's the biggest problem your team is solving?

The process of ingesting data from our customers can be difficult and lengthy. Team Massive is working on a new implementation that can import multiple large files simultaneously and at a faster rate.

Merlin

Sr. Software Engineer

How has your career grown since starting at the company?

It's taken me down a path I would've never expected when I joined the team as an SDR five years ago. But that's one of the great things about Convercent. People have the opportunity and are supported to take their careers in so many different directions.

Patrick

Director, Learning & Development

What are Convercent Perks + Benefits

Convercent Benefits Overview

Convercent offers a comprehensive and competitive benefits package which includes: Healthcare (we pay 90% medical, dental and vision for employees), Unlimited PTO, Paid family leave (12 weeks for moms and 4 weeks for dads, spouses, or partners), Stock options, and a Monthly technology stipend

Culture
Volunteer in local community
Food for Thought Amp the Cause The Epworth Foundation
Friends outside of work
Eat lunch together
Intracompany committees
Culture Club BLM Task Force Guide Program Mentor Program
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Unconscious Bias Training Diversity Metrics Reported to our Board
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
From virtual yoga and wellness practices to virtual 5K races, we support team workouts.
Mental Health Benefits
EAP Support Groups
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Role-based performance bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Convercent provides up to 4 weeks of parental leave for new parents.
Flexible Work Schedule
Convercent provides employees with a flexible work schedule that empowers them to balance work and life.
Remote Work Program
Convercent's remote work program supports employees working from home.
Family Medical Leave
Company sponsored family events
Convercent typically brings employees and their families together for the annual Summer Bash celebration. During quarantine, we have hosted a virtual talent show for teammates and their families!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after 5 consecutive years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We support team building during Quarterly Business Planning and our annual HeartBeat event.
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications
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