Digital Marketing Manager at Homebot

| Greater Denver Area
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Homebot is an exciting, fast-growing start-up, revolutionizing how homeowners build wealth with the single largest asset they’ll ever own -- their home. We sell our platform services to real estate agents, lenders and loan servicers as a way to keep customers engaged long after the sale is complete. Our customers love us and we love them! 

We are growing rapidly and are looking for a metrics-driven, analytical, collaborative self-starter. The Digital Marketing Manager will generate leads and awareness through a range of channels to drive more predictable lead generation, increase Homebot’s revenue, and help build a cohesive brand across our target market.

If this opportunity gets you pumped - perfect! Apply below and we look forward to speaking with you very soon! (We also read cover letters so take a moment to tell us what makes you a great fit for us!)

This is a full-time position based in our Denver, CO office.

Who We Strive To Be as Homebotters:

  • Servant Leaders: Serving our teammates and customers first, with the purpose of enabling and supporting them to be successful
  • Learners: We learn and share from experiences and mistakes
  • Solution Drivers: We create solutions rather than focus on problems
  • Positivity Builders: We recognize that great attitudes are contagious

Characteristics of a Rockstar Homebot Digital Marketing Manager

  • An insatiable appetite to learn, and ultimately teach.
  • A positive, ‘let’s try it’ attitude
  • Action-oriented – won’t sit around and wait for someone else to do it

What You’ll Be Accountable For: 

  1. Increase New Inbound MQL Generation. Work in tandem with our marketing team to increase inbound MQLs. Annual and quarterly targets set by CRO.
  2. Increase website traffic. Implement SEO and website structure best practices to drive traffic to the Homebot website. Annual targets set by CRO.
  3. Maintain martech stack data integrity and ensure sync with Salesforce / Hubspot works as designed.
  4. Design processes, dashboards, and reports to track progress on inbound MQLs to help us measure and scale our progress. 

Digital Marketing

  • Actively manage digital campaigns (Google, LinkedIn, Facebook, Instagram, and others)
  • Report out regularly on how each channel is performing in driving inbound MQLs, and at what cost.
  • Proactively think of new digital channels to test, propose a budget and time frame, and measure results on those tests.
  • Develops and leads full-funnel digital marketing projects; measuring and documenting all actions and steps taken along the way.
  • Manages and executes on the digital aspect of non-digital-first projects, like having landing pages up for conferences, speaking proposals, and webinars. 

High fidelity data tracking & implementation

  • Actively monitors data in Hubspot & marketing data in Salesforce to ensure we are reporting on clean data.
  • Leads the integration of marketing automation tools with our other systems; takes ownership to ensure martech stack is implemented, integrated, and documented properly.
  • Manages Google Analytics implementations (if needed) and ensures data is populating correctly.
  • Launches regular tests, reports on results, and learn from wins/mistakes.

Website management

  • Owns the structure and upkeep of our websites. 
  • Works with Content Marketing Manager to ensure content on website is SEO-optimized.
  • Ensure website path to conversion is clear, easy, and visible without being intrusive.
  • Manages website as a marketing tool for both acquisition and exceptional brand perception.

Navigate ambiguity with grace & approach problems with a solution orientation

  • Pairs problems with solutions. Is not afraid to propose new ideas.
  • Works autonomously and demonstrates excellent upward management. 
  • Enjoys working in unstructured environments; applies structure where needed. Figures things out.

Collaborate seamlessly with a bias to action

  • Collaborate with a focus on getting things done, while ensuring that the appropriate stakeholders are involved in key decisions.
  • Serve as a cultural carrier – you’re someone the full team looks up to and models behavior on.
  • Follow the 80/20 rule - have a bias to action/launching new initiatives even if every detail has not yet been ironed out. Know which details are critical to launch a project (the 80%) and don’t ignore the 20%, just allow yourself to figure them out as you go.

Collaboration:

  • This role will report to CRO
  • You will work closely with Sales and Product departments
  • You will be part of 2 other Marketing teammates 

 Experience & Qualifications: 

  • Bachelor’s Degree
  • 3-5+ years of professional Demand Generation/Marketing experience in technology/software
  • Experience with database marketing plans and Hubspot
  • Deep knowledge of paid social and SEM. Is able to manage campaigns on a daily basis. 
  • Deep knowledge of SEO. Creates and executes on a project plan to improve SEO rankings.
  • Maintains brand guidelines and represents our company as industry experts, mission-driven, and knowledgeable.
  • Curious, fast learner, enjoys trying new tactics.
  • Conducts experiments with rigorous data analysis and well-thought-out project plans.
  • Excellent communication, project management and prioritization skills.
  • Strategic, analytical and detail-oriented
  • Hubspot and Salesforce report-running expert.
  • Understands the basics of customer experience on a website.
  • Organized / systematic thinker
  • Holistic thinking - you clearly help uplevel the effectiveness of the teams you work by delivering great strategy, data driven insights, organized thoughts, and clear communication.
  • When surfacing a problem, always pairs with a solution or suggestion for how to get to a solution. Volunteers to lead the solution testing and implementation.
  • High EQ, AQ, exceptional work ethic, humility, good at delivering/receiving feedback
  • Experience collaborating across departments/teams.
  • Team player. Pitches in to get things done when tasks need coverage

Bonus Points:

  • You are familiar with Real Estate and/or Mortgage Lending and the different stakeholders involved with the homeownership lifecycle
  • You have worked for a fast-paced SaaS start-up company

Why Homebot?

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members who work here are not only passionate about the product but passionate about how they interact with their teammates. We push ourselves every day to be better and challenge each other to continuously grow. We are respectful and professional when we need to be, and goofy and fun when it’s time to celebrate a win. We realize we might be a little biased so we encourage you to check out our Glassdoor reviews. 

We appreciate and value what our team members do every day, so we offer some amazing benefits to reward them:

Perks/Benefits:

  • Health benefits (we pay 99% of the Homebotter’s cost for the 80/20 medical plan)
    • Medical & Dental: United Healthcare
    • Vision: Beam 
  • Great vacation policy - we believe in taking care of yourself & reward team members as they reach milestone years of service (3 weeks accrued vacation to start!)
  • Paid Parental Leave
  • 401K (Guideline)
  • Denver EcoPass for light rail and bus system
  • Brand new office location in downtown Denver (top floor overlooking Union Station!)
  • Events like: Tasty Tuesdays, Wellness Wednesdays and Thankful Thursdays
  • Onsite Massages 2x/month
  • Nitro cold brew, french press, smoothie bullet and snacks
  • Rotating beer tap + stocked beer/wine fridge
  • Monthly lunch paid for by the company
  • Fun quarterly events like Rockies games, holiday parties, etc.
  • Awesome culture! Awesome coworkers! (seriously, have you seen Glassdoor?)
  • We give back to the community (Volunteer Days, Giving Tree)
  • Open environment with sit/stand desks
  • Professional development opportunities/trainings
  • Opportunities for career growth


More about Homebot

Problem we’re solving:

The US homeownership market is the largest asset class in the world at $30 trillion but is essentially an “unmanaged” asset that causes homeowners to leave billions of dollars on the table every year. At the same time, loan officers and real estate agents spent $20 billion a year on desperate attempts to maintain mindshare and loyalty with their past clients in hopes of gaining more repeat and referral business.

Our solution:

Homebot is a client-for-life portal that maximizes repeat and referral business for lenders by empowering consumers to build wealth through homeownership. The award-winning client portal delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. With an average 50% monthly engagement rate, Homebot ensures lenders and agents remain the trusted advisors that consumers rely on to make informed decisions about the largest asset they may ever own, their home. 

It’s definitely a game-changer and we are truly making an impact. Having launched in 2016, we're over 50 Homebotters strong and expect to continue that growth in 2020. We moved into some pretty sweet new digs in July 2019, and would love to have you come join us for some good times!

Check out our website at www.homebot.ai

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases

Location

We are located right across the street and overlooking Union Station. It's a prime location for amazing views and endless food options!

An Insider's view of Homebot

What are some social events your company does?

In addition to spontaneous happy hours, we’ve gotten a suite to watch the Rockies play, whipped up on the execs bowling, and soaked up the sun together at a pool party. This summer, we’re planning on camping in the foothills while listening one of our engineer’s band play sweet cover tunes.

Carey

Senior Product Designer

What does your typical day look like?

As the Customer Support Manager I lead the team that works closest with our clients! We handle all emails, chats, & phone calls on a daily basis. I focus on ensuring that the team & our clients have the right tools to be successful, creating processes that make life easier for all, & assisting in the innovation that makes Homebot so great!

Nate

Customer Support Manager

How has your career grown since starting at the company?

My career has grown exponentially, in the time I've been at Homebot. While the notion of working for a startup may seem daunting, the ability to "wear multiple hats" has provided me the opportunity to not only expand my knowledge of multiple facets of a business, but to also become well-versed in all the aspects of my personal job category.

Cameron

Finance Manager

What is your vision for the company?

83% of the average homeowner's wealth at retirement comes from home equity. We want consumers to be empowered to build wealth through homeownership. We do this by providing personalized intelligence for all home financing/buying/selling/renting decisions. Our plan is not to help homeowners feel rich but to help them be rich.

Ernie Graham

CEO

What kinds of technical challenges do you and your team face?

We work within the real estate space so we encounter an exorbitant amount of data that needs to be processed such as home valuations, loan data, and parsing user inputted addresses. Efficiently taking an address and turn that into our final product takes a many steps with failure cases along the way can create a tough challenge!

Nick Pendery

Software Engineer

What are Homebot Perks + Benefits

Homebot Benefits Overview

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members who work here are passionate about the product but they are also passionate about how they interact with their teammates. We are respectful and professional when we need to be, and goofy and fun when it’s time to celebrate a win. We realize we might be a little biased so we encourage you to check out our Glassdoor reviews.

We appreciate and value what our team members do every day, so we offer some amazing benefits to reward them.

Culture
Volunteer in local community
We work with Habitat for Humanity and the Salvation Army
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Guardian: Homebot pays for 99% of the cost for the employee
Vision Benefits
Beam (VSP): Homebot pays for 99% of the cost for the employee
Health Insurance Benefits
United Health: Homebot pays for 99% of the cost for the employee
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 12 paid weeks of parental leave!
Flexible Work Schedule
Homebot provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
We are currently remote due to COVID and will continue to be this way until a vaccine is widely available. When we return to the office, we will adopt a hybrid model of WFH and in the office.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
For new hires, we give 3 weeks paid time off. Then we reward employees who achieve anniversary milestones: 1 year anniv. = 4 weeks, 2 year anniv. = 5 weeks and 3 year anniv. = 6 weeks!
Paid Holidays
Homebot offers all employees paid time off to observe all major holidays (10 days paid time off).
Paid Sick Days
Homebot offers paid sick days of up to 1 week per year for all full time employees.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Homebot provides an EcoPass for the light rail and bus system, which can be used on any rail line, bus line (including to the airport).
Company Outings
Homebot has quarterly paid team outings.
Game Room
Our game room includes Ping Pong and video games.
Stocked Kitchen
Homebot has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle.
Some Meals Provided
Homebot provides a monthly catered lunch on the first Thursday.
Happy Hours
Parking
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Homebot offers employees professional development opportunities like certifications and conferences to further develop industry knowledge.
Lunch and learns
Homebot hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We can't emphasize enough how important culture is to us and being collaborative/spending time with our teammates.

One way we stay close is by attending Thankful Thursdays - a 1x a monthly event where we come together to recognize our teammates for something we appreciated in the last month.

In addition, we have Tasty Tuesdays where we will randomly bring a fun snack into the office to try (milk bar pies, anyone?).

Finally, we do value everyone's wellness so we've started Wellness Fridays where we have an onsite massage therapist come 1x a month to help with stress relief as well as speakers to come in focusing on nutrition, meditation and much more!

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