Digital Marketing Manager

| Greater Denver Area
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Skupos is the data platform for the convenience retail industry. Retailers, distributors, and brands connect to the Skupos network to create value from disparate data. Convenience retail is a long-standing industry with limited technology adoption, but is responsible for more revenue annually than all of e-commerce in the United States. Skupos leverages our massive datasets to build tools that help the industry succeed.

Skupos software integrates at a retailer’s point of sale, generates analytical insights, and automates the inventory and ordering process. For distributors and CPG brands, we provide real-time visibility into consumer purchasing decisions and enable automated promotional discounts at the point of sale. We view our company as revolutionizing a brick-and-mortar industry by bringing cutting-edge technology to physical stores, and helping harness data to create a frictionless connection between millions of people and the products they need.

What You Will Do

  • Work with Director of Digital Marketing to develop Skupos’ digital strategy and online presence across website, email, social, paid search and online advertising channels
  • Serve as the primary owner of day-to-day operations in the marketing automation platform. Assist in relaunching the platform. 
  • Serve as a digital marketing subject matter expert and support the Demand Generation Manager in launching campaigns, inclusive of building emails and landing pages, as well as setting up advertising and campaign reporting in Salesforce and Marketo/HubSpot
  • Follow best practices and techniques that ensure proper reporting and tracking of all campaigns rolling up into overall marketing reporting
  • Assist other members of Marketing Team with the technical execution and setup of their campaigns
  • Work with team to brainstorm new and innovative growth strategies
  • Learn through experimentation and analysis of new strategies and tactics
  • Measure and report on performance of digital campaigns
  • Work across the team and with vendors to develop effective campaigns as part of larger company initiatives
  • Build an engaged database retail and enterprise prospects to push from top to bottom of funnel
  • Collaborate with both retail and enterprise sales teams to get buy-in and improve lead quality

What You Should Have

  • 5+ years marketing experience in B2B digital marketing
  • Experience working in marketing automation platforms / ESPs; Marketo/HubSpot is a plus
  • In-depth knowledge of various social media platforms, best practices, and analytics
  • Excellent strategic thinker with exceptional problem-solving and critical-thinking skills
  • Borderline obsessive attention to detail and organization
  • Highly personable, always wants to learn more, humble
  • Operate well in an environment of rapid change, tight deadlines, limited resources, and cross-functional dependencies.
  • Good knowledge of all different digital marketing channels
  • Basic understanding of HTML/CSS is a plus.
  • Bachelor’s degree required.

What Makes You A Great Fit

  • We are seeking a Digital Marketing Manager who will be part of a dynamic and collaborative effort to bring Fortune 500 technology to small businesses. Skupos has a fast-growing base of active users and a vocal group of advocates, in a technologically-underserved industry that powers 4% of the US economy, and sees 50% of the US population purchase each day. This is a nitty gritty, dirt under the fingernails industry that needs your help.
  • Our ideal candidate is passionate about digital marketing strategy and execution. A strong background in planning and executing campaigns from start-to-finish is mandatory. They should also have experience working within a marketing automation platform (Marketo/HubSpot preferred) and managing both organic and paid social media.

What We Offer

Competitive salary

Equity

Healthcare benefits

401K

Commuter benefits

Major role in a strong, small and growing product and technology team

Be a part of a key platform of product offerings to the retail convenience store industry

About Skupos

We are a company dedicated to helping convenience stores grow their business by better managing operations, and giving their suppliers tools to drive efficiencies into the supply chain. Skupos allows single-store operators, and Fortune 100 distributors alike to streamline their workflow and automate the supply chain.

Founded in 2016 and headquartered in San Francisco, our mission is to bring the convenience store industry into the digital age by making it easy for everyone to manage, explore, and understand the data that drives their operations.

What You Will Do

  • Work with Director of Digital Marketing to develop Skupos’ digital strategy and online presence across website, email, social, paid search and online advertising channels
  • Serve as the primary owner of day-to-day operations in the marketing automation platform. Assist in relaunching the platform. 
  • Serve as a digital marketing subject matter expert and support the Demand Generation Manager in launching campaigns, inclusive of building emails and landing pages, as well as setting up advertising and campaign reporting in Salesforce and Marketo/HubSpot
  • Follow best practices and techniques that ensure proper reporting and tracking of all campaigns rolling up into overall marketing reporting
  • Assist other members of Marketing Team with the technical execution and setup of their campaigns
  • Work with team to brainstorm new and innovative growth strategies
  • Learn through experimentation and analysis of new strategies and tactics
  • Measure and report on performance of digital campaigns
  • Work across the team and with vendors to develop effective campaigns as part of larger company initiatives
  • Build an engaged database retail and enterprise prospects to push from top to bottom of funnel
  • Collaborate with both retail and enterprise sales teams to get buy-in and improve lead quality

What You Should Have

  • 5+ years marketing experience in B2B digital marketing
  • Experience working in marketing automation platforms / ESPs; Marketo/HubSpot is a plus
  • In-depth knowledge of various social media platforms, best practices, and analytics
  • Excellent strategic thinker with exceptional problem-solving and critical-thinking skills
  • Borderline obsessive attention to detail and organization
  • Highly personable, always wants to learn more, humble
  • Operate well in an environment of rapid change, tight deadlines, limited resources, and cross-functional dependencies.
  • Good knowledge of all different digital marketing channels
  • Basic understanding of HTML/CSS is a plus.
  • Bachelor’s degree required.

What Makes You A Great Fit

  • We are seeking a Digital Marketing Manager who will be part of a dynamic and collaborative effort to bring Fortune 500 technology to small businesses. Skupos has a fast-growing base of active users and a vocal group of advocates, in a technologically-underserved industry that powers 4% of the US economy, and sees 50% of the US population purchase each day. This is a nitty gritty, dirt under the fingernails industry that needs your help.
  • Our ideal candidate is passionate about digital marketing strategy and execution. A strong background in planning and executing campaigns from start-to-finish is mandatory. They should also have experience working within a marketing automation platform (Marketo/HubSpot preferred) and managing both organic and paid social media.

What We Offer

Competitive salary

Equity

Healthcare benefits

401K

Commuter benefits

Major role in a strong, small and growing product and technology team

Be a part of a key platform of product offerings to the retail convenience store industry

About Skupos

We are a company dedicated to helping convenience stores grow their business by better managing operations, and giving their suppliers tools to drive efficiencies into the supply chain. Skupos allows single-store operators, and Fortune 100 distributors alike to streamline their workflow and automate the supply chain.

Founded in 2016 and headquartered in San Francisco, our mission is to bring the convenience store industry into the digital age by making it easy for everyone to manage, explore, and understand the data that drives their operations.

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Location

Skupos is in the heart of Downtown Downtown only a few blocks away from Union Station with a beautiful view of the Rocky Mountains!

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