Hotel Engine
Hotel Engine arms our customers with a powerful hotel booking platform that is simple to use and seamless to integrate.
Denver, CO
Hybrid

Digital Marketing Manager

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Hotel Engine is a high-growth, Denver-based tech company that is innovating the business travel industry with a free, private hotel booking management platform. With over 200,000 hotel properties globally, Hotel Engine offers up to 60% off publicly available hotel rates for small-to-medium businesses, large enterprises, and government travelers.

Serving industries like construction, transportation and logistics, oil and gas, retail, healthcare, and more, Hotel Engine has customized hotel reservation management solutions built for the control, transparency, billing, and support needs of organizations of any size and industry.

Role Overview:

We are looking for an enthusiastic Digital Marketing Manager to join our Denver-based marketing team! As a crucial member of a high-performance team, reporting directly to the VP of Marketing, this role offers the opportunity to get in on the ground floor and help shape the future of an exceptional brand. This role’s primary goal will be driving targeted brand awareness, filling the funnel with high quality leads, and driving conversion of new customers. In partnership with the VP of Marketing, this individual will help build and shape a world-class, revenue generating marketing engine!

Key Responsibilities:

  • Plan and manage digital marketing strategies that build brand recognition, drive high-quality leads, and convert leads through the sales funnel into new customers.
  • Own, update, and manage Hotel Engine’s marketing and supplier website(s), in partnership with other marketing team members, vendors, and contractors, as needed
  • Develop and lead Search Engine Optimization (SEO) initiatives to improve website exposure, performance, and value in the overall marketing ecosystem
  • Lead and implement Conversion Rate Optimization (CRO) initiatives across all digital properties in collaboration with Demand Generation Manager
  • Lead marketing support for industry events, as needed
  • Own, lead, and optimize Hotel Engine’s social media presence across multiple platforms, including community management, content planning, editorial calendars, and sponsored posts
  • Maintain brand consistency across digital marketing channels
  • Provide copywriting and design support to ensure fresh and on-brand content and visuals on all digital channels
  • Support Public Relations efforts through social and website promotion
  • Provide digital marketing support to Demand Generation Manager for acquisition and customer expansion efforts.
  • Manage and optimize brand and top of funnel focused paid media (e.g. Google Adwords, paid social, etc.) including owning vendor relationships, as needed
  • Develop, own, implement, and optimize ABM strategies for acquisition of new enterprise accounts
  • Strategize, create, build, and optimize lead nurture campaigns in Marketo
  • Track, measure, and analyze website and social performance, including producing weekly summaries (e.g., website traffic, search results, social engagement, social sentiment, web form conversions, etc.)
  • Audit, optimize, and own Hotel Engine’s Google Analytics and Google Tag Manager, including goals, funnels, etc.
  • In collaboration with marketing operations, manage and optimize analytics and attribution infrastructure (e.g. dashboards, UTM parameters, multi-touch attribution models, etc.)
  • Define, document, disseminate, and manage Hotel Engine website and digital marketing best practices, processes, and SLAs
  • Manage vendor, partner, and agency relationships, as needed, with a strong bias for results and performance

Skills / Experience / Traits

  • Degree in marketing, advertising, or equivalent work experience
  • 4+ years of B2B digital marketing, ideally working across both brand awareness and demand generation
  • 4+ years of experience managing the day-to-day of paid media strategies, including PPC (Bing, Google, etc.), Paid Social, DSPs, etc.
  • 3+ years of experience in social media and community management
  • 1+ years of hands on experience in Marketo or similar marketing automation tool
  • Mastery of Google Analytics, Google Tag Manager, WordPress, Bizible, and other similar digital marketing tools (Current Google certifications a plus)
  • Proven success with recent and relevant complex SEO work
  • Experience managing WordPress websites
  • Understanding of Account-Based Marketing principles and experience with Account-Based advertising is strongly preferred
  • Experience with and/or leading creative projects from concept to launch
  • Ability to create multi-channel reporting, analytics and dashboards, optimizations, A/B testing, etc.
  • Experience with event and channel marketing is helpful
  • Agile project management exposure and/or experience a plus
  • Experience in a start-up, agency, and/or other high-growth environment
  • Demonstrates a healthy balance of pragmatism, optimism, and scrappiness
  • Ambitious professional with a deep, unrelenting passion for growth-focused advertising
  • Entrepreneurial type that thrives on building something from scratch and isn’t afraid to step out of their comfort zone to get things done
  • Organized professional with a bias for collaborative, iterative process.
  • High integrity and accountability, effectively prioritizing to meet and exceed deadlines with high quality, low-error work
  • Excellent communication and collaboration skills with strong attention to detail

Benefits list:

  • Medical, dental, vision, and supplemental insurance
  • 401k plan
  • Free in-office monthly massages
  • Unlimited vacation
  • Paid holidays, sick time, and volunteer opportunities
  • Discounted hotel rates
  • Paid parental leave
  • Craft brews and ciders on tap
  • Company-sponsored social events and happy hours
  • Paid gym membership
  • Free organic fruit, snacks, and beverages
  • Relaxed office and dress code
  • Free on-site parking and bicycle storage
  • Unmatched views of the Rocky Mountains
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What are Hotel Engine Perks + Benefits

Hotel Engine Benefits Overview

Hotel Engine is strongly committed to both its employees and its customers. Our company’s benefits and perks are designed to create an inclusive environment where team members can deliver great work consistently, celebrate diversity, collaborate with colleagues – and have fun at the same time.

Culture
Volunteer in local community
Employees receive two paid volunteer days per year, in addition to existing PTO and sick time.
Partners with nonprofits
Through our employee resource group, Engine4Everyone, we are looking to invest in organizations that focus on education and advisory services to women and/or minorities.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Hotel Engine has a diverse management team and supports an inclusive workforce. Our ERG Engine4Everyone plans to incorporate unconscious bias training into hiring practices and team development.
Mandated unconscious bias training
Engine4Everyone will incorporate unconscious bias training. Additionally, team development trainings broaden cultural awareness and include sessions focused on the diversity of individual experiences
Diversity employee resource groups
Engine4Everyone creates an inclusive environment where team members work together to develop policies and training, and identify workplace initiatives and community involvement opportunities.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Hotel Engine offers team members a Health Savings Account (HSA). Individuals can contribute up to $3,500 and families up to $7,500 per year.
Disability insurance
We offer short-term disability insurance, which covers up to 60% of pre-tax weekly earnings. The maximum weekly benefit is $2,000. There is optional voluntary Accident and Critical Illness coverage.
Dental insurance
Vision insurance
Health insurance
We offer multiple health insurance plans, including an option that covers 100% of an individual’s premium.
Life insurance
Pet insurance
Team members are eligible to enroll in voluntary pet insurance benefits.
Wellness programs
Go365 is an employee wellness program that incentivizes employees to make healthier choices and rewards them for taking steps to better health.
Team workouts
Mental health benefits
All employees (and their dependents) – whether enrolled in our health coverage or not – have access to our Employee Assistance Program (EAP), which includes mental health services.
Financial & Retirement
401(K)
401(K) matching
Hotel Engine's 401(K) matching launches in the first quarter of 2021.
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 9 weeks of parental leave for the primary caretaker and 2 weeks of leave for the secondary caretaker.
Family medical leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Our parental leave programs apply to team members who have adopted children.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Hotel Engine offers unlimited PTO to our associates, and encourage them to take time off to recharge.
Paid volunteer time
Our employees receive two paid volunteer days per year.
Paid holidays
Paid sick days
Team members receive 40 hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Breakfast Thursdays
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Hotel Engine offers team members the ability to attend job-related conferences and seminars.
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available

Additional Perks + Benefits

As an additional perk, team members can take advantage of hotel rate discounts on the Hotel Engine platform and receive $400 in travel credits to use on hotels of their choice each year.

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