Digital Marketing Manager

| Greater Denver Area | Hybrid
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Team Description

Funding Circle Marketing drives growth, but not just Funding Circle’s. We connect small businesses with the funds they need to grow and connect investors with a way to grow their nest egg.  So far we’ve lent $7.8 billion resulting in the creation of over 75,000 new jobs globally - and we’re just getting started.  We’re data-driven, action-oriented, and just plain fun.

About the Role

Funding Circle is seeking a driven and innovative Manager of Digital Marketing who can drive the growth of digital channels in a fast-paced environment. You will be responsible for leading digital marketing from strategy to execution while maximizing cost-effective growth. You will help scale our acquisition and retention efforts by building a portfolio of digital channels.

The ideal candidate thrives in a data and result driven environment. You enjoy launching new campaigns and devising creative test plans just as much as diving into data to analyze performance, reconcile discrepancies and relentlessly optimize for better results and ROI. 

Reporting to the Head of US Direct Marketing, you will play a pivotal role in helping to shape Funding Circle’s marketing strategy, grow our bottom line and build a holistic customer journey experience. The role involves working closely with cross-functional teams as you will be a key advisor for marketers across the company.

As the Digital Marketing Manager you will be responsible for…         

  • Owning digital strategy and managing all digital channels to drive acquisition, conversion and awareness
  • Building and delivering multi-channel digital campaigns (paid social, display, mobile, ppc) to reach target audience, and drive business results
  • Scaling retargeting efforts to engage site visitors and returning customers
  • Maximizing campaign ROI via rigorous tests and learn to optimize on copy, creative, and audience targeting
  • Managing channel spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting
  • Playing a key role in reviewing and enhancing tools and technology to enable improved tracking, attribution, audience segmentation, and reporting
  • Presenting strategy, initiatives, and campaigns results to broad audiences

 You’ve been there and done it…

  • 5+ years experience in performance/digital marketing with proven track record of success building and scaling paid media campaigns.
  • Strong understanding of digital marketing landscape, including channel knowledge in SEM/PPC, Display, Paid Social, Video, Mobile.
  • Proven knowledge of expertise in integrating platforms and tools to enhance tracking, reporting, and attribution. (Google Analytics, GTM. Familiarity with Account Based Marketing Tools is a plus)
  • Ability to think strategically but also dive into campaign planning and execution.
  • Adept in managing multiple projects and stakeholders
  • Rely on advanced testing design, implementation and detailed analysis to measure and report on program performance
  • Strong Excel competency, comfortable working with complex data and with Analytics stakeholders
  • Bachelors Degree required
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ClojureLanguages
    • jQueryLibraries
    • KafkaLibraries
    • AccessDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • Google CloudServices
    • Google AnalyticsAnalytics
    • KissmetricsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen
    • SlackCollaboration
    • Bob and Culture AmpProject Management

Location

Located in the economic powerhouse Central Business District. Easy access to all area RTD Light Rails, entertainment, and fine dining to food trucks.

An Insider's view of Funding Circle

What’s the vibe like in the office?

What attracted me to Funding Circle was more than creating a better funding solution for small businesses. It was the people I would get to work with and the value alignment I was looking for. A company that lives it's values through every decision and interaction is what I believe creates success. It's exciting to see that in action every day.

Jen

Head of Sales & Operations

What's the biggest problem your team is solving?

Product needs to find the best solution that benefits both the customer and the business - in a way that scales. We address pain points and increase points of delight for the user, then innovate via cross-functional teams to grow the business. My roadmap has initiatives to find ways to attract and say yes to more small businesses.

Francine

Senior Product Manager

How has your career grown since starting at the company?

I've gained a great deal of new skills that are leading to my career growth. Starting on the Customer Success team, I got a solid understanding of the organization from a post-funding standpoint. I explore the world of qualitative research with competitive analysis and customer interviews, and grew my speaking skills through presentations & forums.

Liza

Customer Experience (CX) Researcher

How does the company support your career growth?

During my time at Funding Circle, I have had the opportunity to work on many aspects of the business. Funding Circle has provided me with the necessary resources to develop my professional skills. Additional learning that is provided has helped me gain the necessary knowledge to do my role well while learning more about the financial industry.

Chris

Strategic Partnerships Manager

What are Funding Circle Perks + Benefits

Funding Circle Benefits Overview

Competitive salary with a robust health benefits insurance package, 401(k), and various wellness resources.

Unlimited vacation and flexible working hours

Fully-stocked kitchens with free drinks and snacks

Regular social events, team bondings, employee-lead volunteer days, and club activities (such as Women@FC, Circle of Pride, FC Impact, and Development Book Club)

Opportunities to learn, develop, and grow your career through global programs, team/functional training, and $300 annual personal development benefit

Within walking distance of public transit

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
In office Yoga every Wednesday!
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Catered lunch once per week from ClusterTruck
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Happy hours are hosted every Thursday and for many special occasions.
Onsite office parking
We offer employees a parking subsidy.
Recreational clubs
Relocation assistance
Relocation available for some key roles.
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training

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