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Digital Marketing Manager

| Greater Denver Area
Role Overview:
 
We are looking for an enthusiastic Digital Marketing Manager to join our Denver-based marketing team! As a crucial member of a high-performance team, reporting directly to the VP of Marketing, this role offers the opportunity to get in on the ground floor and help shape the future of an exceptional brand. This role’s primary goal will be driving targeted brand awareness, expanding brand loyalty, and filling the funnel with high quality leads. In partnership with the VP of Marketing, this individual will help build and shape a world-class, revenue generating marketing engine!
 
 
Key Responsibilities:
 
  • Plan and manage digital marketing strategies that build customer loyalty, expand brand recognition, and drive high-quality top of funnel lead conversions.
  • Own, update, and manage Hotel Engine’s marketing and supplier website(s), in partnership with Creative Director and with developer support, as needed
  • Develop and lead Search Engine Optimization (SEO) initiatives to improve website exposure, performance, and value in the overall marketing ecosystem
  • Lead and implement Conversion Rate Optimization (CRO) initiatives across all digital properties in collaboration with Demand Generation Manager
  • Lead marketing support for industry events, as needed
  • Develop a cohesive social media presence across multiple platforms, including community management, content planning, editorial calendars, and sponsored posts.
  • Maintain brand consistency across digital marketing channels
  • Provide copywriting and design support to ensure fresh and on-brand content and visuals on all digital channels
  • Support Public Relations efforts through social and website promotion
  • Provide digital marketing support to Demand Generation Manager for acquisition and customer expansion efforts.
  • Manage and optimize brand and top of funnel focused paid media (e.g. Google Adwords, paid social, etc.); collaborate with Demand Generation Manager on acquisition-focused media efforts
  • Track, measure, and analyze website and social performance, including producing weekly summaries (e.g., website traffic, search results, social engagement, social sentiment, web form conversions, etc.)
  • Audit, optimize, and own Hotel Engine’s Google Analytics and Google Tag Manager, including goals, funnels, etc.
  • In collaboration with marketing operations, manage and optimize analytics and attribution infrastructure (e.g. dashboards, UTM parameters, multi-touch attribution models, etc.)
  • Define, document, disseminate, and manage Hotel Engine website and digital marketing best practices, processes, and SLAs
  • Manage vendor, partner, and agency relationships, as needed, with a strong bias for results and performance
 
Skills / Experience / Traits
  • Degree in marketing, advertising, or equivalent work experience
  • 4+ years of B2B digital marketing, ideally working across both brand awareness and demand generation
  • 4+ years of experience managing the day-to-day of paid media strategies, including PPC (Bing, Google, etc.), Paid Social, DSPs, etc.
  • 2+ years of experience in social media and community management
  • Mastery of Google Analytics, Google Tag Manager, WordPress, Bizible, and other similar digital marketing tools (Current certifications a plus)
  • Proven success with recent and relevant complex SEO work
  • Experience managing/leading WordPress website build, design, and/or migration projects
  • Experience with and/or leading creative projects from concept to launch
  • Ability to create multi-channel reporting, analytics and dashboards, optimizations, A/B testing, etc.
  • Experience with event and channel marketing is helpful
  • Agile project management exposure and/or experience a plus
  • Understanding of Account-Based Marketing principles and experience with Account-Based advertising a plus
  • Experience in a start-up, agency, and/or other high-growth environment
  • Demonstrates a healthy balance of pragmatism, optimism, and scrappiness
  • Ambitious professional with a deep, unrelenting passion for growth-focused advertising
  • Entrepreneurial type that thrives on building something from scratch and isn’t afraid to step out of their comfort zone to get things done
  • High integrity and accountability, effectively prioritizing to meet and exceed deadlines with high quality, low-error work
  • Excellent communication and collaboration skills with strong attention to detail
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • AngularJSFrameworks
    • Ruby on RailsFrameworks

Location

We have a beautiful view of the Rocky Mountains in the heart of the Cherry Creek/Glendale neighborhood close to many trendy restaurants and bars.

An Insider's view of Travelers Haven

How would you describe the company’s work-life balance?

"My work-life balance is the ability to be passionate about both work and life away from work. My purest source of passion is derived from providing for and spending time with my daughter. I am fortunate to love my work, be part of a company that values family, and find joy working with my colleagues."

Dan

VP of Strategic Relations

What projects are you most excited about?

“We’re encouraged to take on as much ownership and responsibility as we can handle, so we’re able to continuously improve and acquire new skills,” she said. “I’m currently working on a project to automate some manual processes, which should make some of my coworkers’ jobs a lot easier, and that’s the most rewarding thing to me.”

Kirstie

Software Engineer

What are some things you learned at the company?

The most impactful lesson has been time management. Sales can be overwhelming at times, so having a good system and structured schedule has proved to be extremely beneficial. Travelers Haven also allows their employees to work together to volunteer and contribute to those in need on a larger scale.

Rick

Sales Associate

How do you empower your team to be more creative?

As a leader, I want to always provide my team with clear direction but I never want to stifle creativity. So while I may tell them what I need done, I will never tell them how to do it because everyone operates differently and those different methods is what set us apart from other companies.

Arielle

Director of Operations

How do you collaborate with other teams in the company?

I could never be as efficient and effective without our team- through delegation and communication we make sure every facet of the client’s stay is as seamless as possible. Whether it’s coordinating deadlines or brainstorming on issue prevention, we’re always in constant communication.

Lana

Senior Client Account Manager

What are Travelers Haven Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Deeply discounted hotel rates. Some of the best parties you've ever been to. Regular team building events and outings. Craft brews and ciders on tap. Ping pong, arcade games, shuffle board and more. Collaborative workspaces with views of the Rockies. Free monthly massages. Paid gym membership. Employer subsidized phone plans.

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