MeetMindful is the leading dating app for people interested in healthy living, wellness, and personal development. We're a Techstars alumni company with an excellent track record of growth that values lean methodologies and a supportive team culture, and we're on a mission to empower people to make meaningful connections every day.

We’re looking for a Digital Marketing Manager to join the team in Downtown Denver. The ideal candidate is a creative, critical-thinker with a deep understanding and proven track record in paid social, SEM, marketing technologies, analytics, and multi-channel demand generation campaigns. If you’re a growth all-star that understands how to use data to drive customer acquisition and is on a never-ending quest for personal growth and development we want to meet you. 

At MeetMindful, culture is everything. Our team consists of fun, open-minded, radically-honest folks, all committed to development and growth in our lives, both personally and professionally, and we work to support each other as much as possible.

Company Perks Include:

• Unique and continuing "Conscious Leadership Group“ training

• Excellent health, dental, and vision benefits

• Optional health savings accounts (HSAs) and 401k(s)

• Generous commuter & parking benefits

• Unlimited vacation policy & vacation stipend

• Regular company events and volunteer opportunities

• A radically honest culture where feedback on processes is welcome and encouraged

• Downtown dog-filled office with a sunny courtyard, yoga/meditation room and more!

What You’ll Do:

The Digital Marketing Manager will contribute to the strategic growth plan and drive daily execution of digital acquisition marketing activities. This role reports to the VP of Marketing and directly manages customer acquisition at all levels of the sales funnel.

In our fast-paced startup environment, every day can (and will) be different. Your role is to take charge and assume responsibility for the following:

• Support the VP of Marketing in network growth goals, identify and execute new growth opportunities, and understand the success and performance levers of the business

• Direct the strategy and performance of our Facebook & Adwords marketing agency

• Oversee digital media spending across key acquisition channels such as FB, Instagram, Pinterest, Outbrain, and others

• Oversee the execution of all PPC campaigns to lower cost, increase user quality, improve paid conversions, etc.

• Develop remarketing strategies to target potential customers and bring them back for conversion

• Own the marketing acquisition budget

• Drive the customer journey through the acquisition funnel via email, mobile push, platform marketing and dynamic content

• Control and allocate spend to drive growth

• Oversee execution of budgeted spend and reporting

• Develop and project manage weekly data deep dives to inform acquisition funnel decision making

• Develop and execute A/B testing of digital creative and assets

Our Ideal Candidate Displays

• A deep resonance with our mission and values as an organization

• 2-4 years of paid marketing acquisition experience in Facebook and/or Adwords

• 2+ years experience with subscription-based product funnels

• Knowledge of core Excel functions such as: vlookup, pivot tables, & data visualization

• Experience with Mixpanel analytics or similar

Bonus Points If You Have:

• Experience marketing subscription products and understand their unique dynamics

• Experience with mobile dating and social apps

• Experience working with Agile or Lean Startup methodologies

How to Apply

• Please provide a cover letter that answers the following questions:

  • How does mindfulness, mindful living, personal development, or wellness show up in your life?

  • What interests you about MeetMindful and joining the team?

  • What makes you uniquely qualified for this role? 

Submit your answers and a current resume at: https://bit.ly/2ki9Ca4