Digital Marketing Manager

| Remote
Employer Provided Salary: $87,700-$122,700 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 5:11 p.m. (MST) on Wednesday, April 5, 2023
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Digital Marketing Manager


  • Design and execute campaigns against multi-channel demand generation and revenue generation strategies to highly targeted audiences through use of marketing automation tools and related marketing technology platforms. 
  • Develop and oversee nurture streams, lead-scoring and lead-qualifying processes, and database health.
  • Measure, monitor, analyze and communicate weekly and monthly KPIs and metrics to increase conversions and inform strategic decisions.
  • Test and report on campaign metrics to understand what’s driving demand generation success from quantity, quality and cost perspectives.
  • Develop social media copy and strategy that aligns with the quarterly content calendar. 
  • Work with sales operations for lead handoff and analysis in Salesforce.
  • Proactively build, optimize and test landing pages, email creative and copy for conversion.
  • Manage the vendor relationship with Hubspot and execute day-to-day operations, including list uploads, newsletter and email sends, landing pages, nurturing/scoring optimization, email and form updates, as well as manage reports and monitor new features and product improvements.
  • Manage email execution, QA and email browser compatibility – ensuring all outbound emails actually work for everyone and look great on all devices: desktop, tablet, smartphone.
  • Provide logistical support for tradeshows, conferences, other sales events
  • Strategize and launch paid ads (i.e. LinkedIn), and monitor/report on their performance 
  • Manage marketing technology stack and integrations.


Who you are:

  • 3+ years marketing automation (with at least 1 year experience with HubSpot) and Salesforce CRM experience
  • Complete knowledge of end-to-end email campaign best practices, mastery of the fundamentals and advanced skills needed to execute flawless campaigns
  • Experience with and a passion for data analysis and reporting
  • Experience with A/B testing and optimizing conversions
  • Expertise in responsive design and email deliverability
  • Experience with Salesforce.com reporting and dashboards
  • Strong data and analytical skills with ability to transform data into actionable insights
  • Extremely organized and detail-oriented, a natural project manager, ability to balance strategy and tactics

The salary range for this position is $87,700 - $122,700

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Technology we use

  • Engineering
  • People Operations
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Microsoft TeamsCollaboration
    • SlackCollaboration

Location

We are located in the technology corridor of Fort Collins, CO. Our 5th floor balcony has views of the Rocky Mountains and an outdoor grill for some good old barbecue get-togethers. We have great breweries close by to grab a drink with your fellow BillGOans.

An Insider's view of BillGO

What are some social events your company does?

Our teams come together to celebrate our successes and build meaningful relationships throughout the year. We've been Axe throwing, MLB games, Top Golf, Drive-in Night, virtual trivia, and beer tours.

Steve

Manager, Employee Experience

How do you collaborate with other teams in the company?

Collaboration is a constant at BillGO and we're a culture of high performance. We work as a team, we win or fail as a team, we hold each other accountable and we challenge one another to be the best we can possibly be.

John

Chief Architect

What does career growth look like on your team?

Growth potential is virtually unlimited on my team, and as long as you're willing to invest the time and commitment to learning and growing, you can do and grow into just about any role you set your mind to.

Scott

Senior Director, BGX Operations

What is your vision for the company?

Our vision is to be America's Bill Pay platform, along with our purpose to make Bill Pay simple!

And we're relentless about advancing payment systems to accelerate speed, efficiency and security for all!

Dan

Co Founder & CEO

What’s the vibe like in the office?

It's unlike any I've ever been a part of. From top to bottom we're a tight knit culture who walks the talk, and whose values are far beyond just writing on the wall. The energy, support and camaraderie are second to none and I love working at BillGO!

Nolan

Project Manager

What are BillGO Perks + Benefits

BillGO Benefits Overview

At BillGO, the benefits, programs and perks are a foundation for our BillGOans to reach their full potential. We start by offering competitive pay above the market average; and provide a semi-annual incentive as an external motivator to exceed our goals. We provide a full suite of medical, dental and vision benefits along with a wide selection of ancillary benefits. To inspire your internal motivation, BillGO provides an environment to connect with co-workers both inside and outside of work, learning and development opportunities, and a culture that is focused on our vision and values.

Culture
Volunteer in local community
We pay it forward! BillGO is involved with local Food Banks and participates in annual Holiday giving initiatives. We also support local Pet Rescue organizations with our Furry Friends program.
Partners with nonprofits
Community partnership with WomenGive - sponsorship of a family a week for emergency BillPay relief
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
BillGO provides employees with flexible work schedules to accommodate personal time as needed.
Remote work program
Most BillGOans appreciate collaboration in the office, however, we spend 1 or 2 days per week working in a remote environment.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
BillGO's management team is highly diverse with a strong representation of various genders, ethnicities, age groups, military personnel etc. and is focused on continuous improvement of our DEI efforts
Mandated unconscious bias training
We continue to provide company-wide learning on unconscious bias, with several other DEI initiatives planned for the coming year.
Diversity manifesto
Hiring practices that promote diversity
Member of and partnership with diversityjobs.com as well as several other diversity focused communities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
BillGO employees can contribute up to the annual limit in their FSA.
Disability insurance
BillGO pays 100% of the cost for both Long-term and Short-term disability.
Dental insurance
Our dental plan covers up to $5,000 of expenses per year
Vision insurance
BillGO offers a copay of $15 for glasses and an allowance of $200 per year for frames.
Health insurance
BillGO offers several great coverage options through Cigna, and a highly competitive HSA option (with BillGO contributing $1200 per employee or $2400 per employee + family annually).
Life insurance
$50,000 in basic life insurance for all BillGOans, 100% paid by BillGO.
Pet insurance
Wellness programs
BillGO provides fun and unique health challenges to employees, access to HeadSpace (app) and access to an onsite fitness center.
Team workouts
Mental health benefits
BillGO provides an Employee Assistance Program which offers well-being, emotional, financial, and legal support. We also provide access to the Headspace App for mindfulness, meditations, and fitness.
Financial & Retirement
401(K)
BillGO provides access to 401(K) retirement benefits to improve the financial outcomes for all BillGOans. We offer a broad selection of investment options and access to financial advisors for support
401(K) matching
BillGO provides a 3% safe harbor contribution to BillGOans each pay period; whether you're contributing or not. The safe harbor contribution is 100% vested.
Company equity
At BillGO, we place real value on employee ownership of the business through stock options, including vesting over a 4-year period.
Employee stock purchase plan
Performance bonus
BillGOans are GOOO getters! We offer an annual incentive bonus based on successfully achieving our corporate and team goals.
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
We offer a flexible spending account for Dependent Care.
Generous parental leave
Family medical leave
BillGO offers up to 12 weeks of job-protected leave per year for any employee eligible under the Family and Medical Leave Act.
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Any sick days are covered for all employees.
Office Perks
Company-sponsored outings
BillGO hosts company outings Semi-annually.
Free snacks and drinks
BillGO has a fully stocked kitchen including unlimited snacks, coffee, tea and pretty much any snack that you'd like to add to the mix.
Some meals provided
We provide lunch every Wednesday for our company-wide Lunch & Learns! And, we love to celebrate our successes with Team dinners. Don't forget our birthday celebrations!
Company-sponsored happy hours
With all of the fantastic breweries in Northern Colorado, BillGOans frequently take time for a good beer.
Onsite office parking
We offer employees Free on-site parking.
Recreational clubs
Relocation assistance
We provide relocation assistance to BillGOans that are looking to relocate to any of our locations or surrounding areas in Colorado, Washington, or Ohio.
Onsite gym
Professional Development Benefits
Job training & conferences
BillGO offers employees professional development opportunities like conferences, workshops, online modules, group virtual training, etc.
Tuition reimbursement
The Lifelong Learning Program provides Assistance up to $2,500 per year plus we pay 100% of tuition, books, and fees for each enrolled course.
Lunch and learns
BillGO hosts lunch and learn meetings every Wednesday
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications
BillGO will cover costs for individual and team certifications as need be.

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