Digital Marketing Manager, ABM at Alteryx, Inc.

| Greater Denver Area
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Revolutionizing business through data science and analytics, Alteryx offers an end-to-end analytics platform which empowers data analysts and scientists alike to break data barriers, deliver insights, and experience the thrill of getting to the answer faster. Organizations all over the world rely on Alteryx daily to deliver actionable insights.
 
Join our team of passionate and hard-working associates and help make a difference in people’s lives by creating software that enables business users to solve problems using data that were previously thought to be unsolvable, save them days, weeks and months of mundane data prep and blending, and help them truly love their jobs again.

 

Overview:

 

Our digital presence is growing rapidly, and we are seeking an experienced and strategic-minded Digital Marketing Manager to help scale our marketing reach via account-based marketing (ABM). With a strong analytical and digital marketing background, this role will act as the digital marketing subject matter expert and collaborate cross functionally to build best in class, data driven ABM campaigns that generate target account engagement, pipeline and revenue.

 

This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. They must have extensive experience successfully running digital programs that exceed ROI targets, and are motivated by analytics and audience insights to continually innovate and drive results.

 

Key Responsibilities

  • Develop and execute ABM digital strategies to hit aggressive target account engagement and revenue goals
  • Collaborate with stakeholders across the internal marketing/sales team and external vendors to ensure campaigns are properly executed, optimized, measured and reported
  • Maintain a data-first approach through continual tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals
  • Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion and ROI
  • Partner with content marketing and external agencies to create innovative marketing assets and compelling account and persona specific messages that are aligned to the buyer’s journey 
  • Deliver succinct presentations to showcase your results against goals, share successes and learnings and recommend action plans for continual improvement.

 

Qualifications:

  • 5+ years of hands-on experience managing performance-based paid digital programs: programmatic display, paid social, SEM and ABM at a B2B company or digital agency
  • Strong understanding of B2B marketing, demand generation, persona and buying cycle experience required
  • Experience in ABM platforms and vendors (Engagio, Sendoso, Terminus, RollWorks, etc.)
  • Analytical and makes data-driven decisions to maximize ROI
  • Ability and interest in owning the entire digital marketing program development, from strategy to execution
  • Strong verbal and written communications skills for effective cross-functional collaboration
  • Proactive, consultative, detail oriented and flexible
  • Marketing technology savvy
  • BA or BS in Marketing or a related discipline is preferred
     

Unsolicited third party/agency profiles and resumes will not be considered.  Please do not inquire.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • LithiumCMS
    • SalesforceCRM
    • OutlookEmail
    • MarketoLead Gen

Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Pet Insurance

• Life insurance, disability and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year

• 401k with company match

• Employee Stock Purchase Plan

• Commuter benefits

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffle board

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We offer $265.00 per month for transit.
Company Outings
Acme Co. hosts company outings Quarterly.
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Upon approval, we offer $5250 annualy for continuing education.
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