THE ROLE

As a software company whose product enables solar providers to acquire new customers online, digital marketing is central to the mission of Demand IQ. The Digital Marketing Coordinator is key to ensuring Demand IQ provides its customer with the best marketing solutions and support possible. Your time will be split roughly equally between digital strategy implementation and creative asset production. 

Why Demand IQ?

Demand IQ is a solar eCommerce software that enables homeowners to purchase rooftop solar installations online through solar provider websites. Demand IQ dramatically improves the solar buying process by giving homeowners the peace of mind that they are getting a fair and transparent deal. Solar providers see significant increases in conversion rates and sales efficiencies. With unmatched experience in solar marketing and a proprietary technology powered by Google Project Sunroof, Demand IQ finally makes personalized online solar shopping a reality. 

What You’ll Do:

As Digital Marketing Coordinator, you’ll: 

• Guide clients through implementing the Demand IQ tool on their website 
• Recommend strategies and best practices to clients to improve their current digital marketing efforts 
• Manage technical support for digital marketing-related questions 
• Build client landing pages from pre-designed templates 
• Coordinate the company’s monthly newsletter and 1-2 posts on social media per week
• Manage communication and project deadlines between Demand IQ and its creative contractors (graphic designers, actors, video production, etc.) 
• Support upper management in marketing-related special projects 

What we’re looking for: 

• Bachelor’s degree in Marketing, Advertising, Business, or related field 
• 1-2 years of digital marketing experience 
• Understanding of the entire digital marketing ecosystem, both inbound and outbound
• Great writing skills, especially in explaining complex topics to a non-technical audience 
• A keen eye for design and “what looks good” 
• Ability to manage multiple projects at once 

Bonus:

• Basic graphic or web design experience 
• Account management or freelance experience
• Knowledge of SEO strategies and keyword research tools
• Knowledge of Facebook or Google Ads
• Experience with the solar industry
• Experience working with Zapier 
• You live in Denver/Boulder

Compensation/Benefits: 

• $40,000 - $60,000 annual salary
• Company provided health insurance
• Flexible, unlimited time-off policy 
• Potential for profit-sharing/equity ownership
• If based in Denver area, option to occasionally come into office if interested