Digital Marketing Campaign Coordinator
At Conga, we believe that growth equals opportunity. It’s how we drive our business, but it’s also how we view our people and culture. Growth creates opportunity - by growing our team of passionate, talented individuals, we have the opportunity to excel as the best tech company in the industry.
Our people are committed to the Conga mission to inspire, enable, and guide customers to success. We live this every day, working relentlessly to create powerful products that drive unmatched business results for our customers, while delivering service that is second to none. Conga’s position as the leader in digital document transformation, our place as one of the top paid applications on the Salesforce AppExchange, our more than 11,000 customers and our collection of five-star reviews show our dedication to this mission!
Conga offers a fast-paced, dynamic environment for professionals looking to help build and enhance a seamless customer experience. Our top of the line product suite, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success.Job Description
The Digital Campaign Coordinator will assist the Digital Strategy Managers to execute campaigns with internal stakeholders including Product Management, Product Marketing, and Sales, as well as external vendors for paid media placements like sponsored banners, emails, newsletters, and related content.
As part of the Digital team within Marketing, this role will support inbound lead and pipeline generation objectives.
Develop campaign subject matter expertise and provide campaign support to cross functional teams
Research and identify new B2B technology focused digital advertising opportunities that drive both brand awareness and qualified leads for new and existing customers
Understand complex buying/selling processes involving multiple decision-makers for software and services purchases
Understand the Conga value proposition across all product lines and be able to articulate it in both written and verbal communications, including campaign emails, lead nurture emails, webinar overviews and ad copy
Play a key role in the project management of digital campaigns, supporting the Digital Strategy Managers in ensuring key deliverables are tracked and campaigns are implemented in the planned timeframes
Assist with management of the campaign budget and ROI tracking
Support Digital Strategy Managers in forecasting, measurement and analyzation of the impact of programs on sales cycles; producing regular reports to demonstrate campaign progress and areas of success
Identify gaps based on current KPIs and research and identify new campaigns to fill those gaps
Communicate with product and sales teams in order to gain buy-in, understanding and participation in marketing programs
Assist in the development of an account based marketing strategy for companies and organizations not otherwise targeted by Conga’s Field Marketing efforts
Grow in the knowledge of the latest marketing technologies and tactics and constantly look for new channels and tactics to test
A minimum of 2 years of experience in high technology B2B enterprise software
A minimum of 2 years of SaaS/on-demand software experience in either marketing or sales
Experience with the following tech is highly desired: Salesforce, Pardot, SalesLoft
Experience with building or modifying web and landing pages within a CMS such as Wordpress or Drupal or a marketing automation system such as Pardot or Marketo highly desired
Be a high-performance team player who can work cross functionally
Excellent project management and organizational skills
Strong ability to influence others and work collaboratively with other departments
Strong interpersonal skills and ability to earn trust and respect from sales management
Outstanding presentation/communication skills
Analytical approach to solving business, marketing and sales problems
Able to think outside the box, suggest new ideas, and implement new campaigns
Demonstrated ability to take initiative and achieve extraordinary results
All your information will be kept confidential according to EEO guidelines.
Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.