Digital Marketing Associate
This role is responsible for campaign management, optimization, and analysis for the paid channels of SEM, Display, and Youtube, as well as management and analysis for unpaid SEO efforts across the company. This person will help allocate budget across paid channels and analyze the return on investment across those channels. This role is strategic in finding and executing on opportunities to meet growth and efficiency goals in global marketing campaigns in a measurable way.
About Demand Generation at CircleCI
As part of the Demand Generation team, Acquisition is responsible for driving the self-serve funnel and the Sales leads funnel to the CircleCI platform. We work in cross-functional teams, use data and user research to drive our decision-making, believe in delivering quickly, measuring our results, and constantly refining our approach. We love to talk to customers and partners. We prioritize work that delivers the highest impact, and is measurable and achievable.
- Help manage budgets and measure success/return on investment with SEM, Display, Youtube, and SEO
- Track critical metrics and closely monitor and optimize paid and unpaid efforts using goals and benchmarks
Find opportunities for experimentation, optimization, and expansion within existing campaigns, and to build new campaigns using data-based strategy
Ensure accurate and detailed tracking for all campaigns
Build and refine reporting for on performance of channels
Project manage SEO efforts and measure progress and success
Work collaboratively with Regional Marketing, Product Marketing, Content Marketing, Sales, and other team members within the Acquisition team and Demand Generation team to find and execute on opportunities
What we're looking for:
1 year+ of experience in Google Ads with a strong desire to learn and grow in experience and expertise
Working knowledge of SEO and a desire to stay current with changes in the SEO world
Experience crafting successful paid marketing programs for SaaS and Enterprise platforms is a plus
Experience targeting a technical userbase or within the DevOps space is a plus
Experience with Segment, Amplitude, and advanced attribution tracking is a plus
Familiarity with BI tools (Looker, Tableau, etc.) and SQL is a plus
Ability to work independently and cross-functionally
Strategic thinking, excellent time management, strong communication skills, partnership-building capabilities
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About CircleCI
CircleCI is the world’s largest shared continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 1 million builds a day - CircleCI has unique access to data on how engineering teams work, and how their code runs. Companies like Spotify, Coinbase, and BuzzFeed use us to improve engineering team productivity, release better products, and get to market faster.
Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit and Harrison Metal Capital.
CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
Colorado Salary Range: $64,000 - $80,000/year