Digital Marketing Associate
Overview
Strive Health Overview
Strive Health is built for purpose- to transform a broken kidney care system. We are fundamentally changing the lives of kidney disease patients through early identification and engagement, comprehensive coordinated care, and home-first dialysis. Strive's model is driven by a high-touch care team that integrates with local providers and spans the entire care journey from CKD through ESRD, leveraging comparative and predictive data and analytics to identify patients at risk. Strive Health's interventions significantly reduce the rate of emergent dialysis crash, cut inpatient utilization, and significantly improve patient outcomes and experience. Come join our journey as we create THE destination for top talent in the Healthcare community and set a new standard for how kidney care should be done.
Digital Marketing Associate
Our Digital Marketing Associate will own all digital marketing efforts across the organization. Some of the duties include running digital campaigns for our sales verticals, website/webpage management, implementing campaign strategies to target specific audiences and managing social media accounts and associated analytics. Our ideal candidate will have B2B marketing experience, in a healthcare environment, and will be willing work both independently and with a team in a fast paced, start-up environment.
Essential Functions
Manage digital production (50%)
- Increase LinkedIn reach and effectiveness, optimizing for each vertical
- Maintain and execute monthly content calendar
- Develop email channel (e.g., set up and send emails for announcements, campaigns, list management/segmentation, report building)
- Launch, optimize, and manage paid digital campaigns (e.g., Google Ads, LinkedIn Ads)
Manage analytics & reporting (25%)
- Compile performance measurement reports for digital campaigns
- Identify trends and insights on how to optimize campaigns
Support additional responsibilities (25%)
- Coordinate development of v1.0 patient marketing collateral
- Maintain and update StriveHealth.com
- Route and follow-up on inbound leads
- Meet in person with internal and/or external stakeholders to facilitate team and business priorities/opportunities.
Qualifications
Minimum Qualifications
- Bachelor's Degree in Marketing or related field
- 2 years' experience in digital marketing, B2B required
- Strong grasp of current digital marketing tools, trends and strategies
- Experience with paid digital campaigns, specifically Google Ads and LinkedIn Ads
- Emphasis in social media, specifically LinkedIn & Twitter
- Experience with marketing automation
- Experience creating landing pages, marketing emails, digital ads
- Business travel
Preferred Qualifications
- Healthcare experience
- Specific experience with the systems we use:
- Hubspot, Webflow, Google Ads/ Analytics, LinkedIn Ads/Analystics
- Experience partnering with/working within a sales department
Annual Salary Range: $65,556.00 - $72,840.00
Strive Health offers competitive compensation and benefits. An annual performance bonus, determined by company and individual performance, is available for many roles and aligned to Strive Health guidelines.
Strive Health is an equal opportunity employer and drug free workplace. At this time Strive Health is unable to provide and work visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Please apply even if you feel you do not meet all qualifications. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]
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