Digital Marketing Associate - User Acquisition at Ibotta

| Greater Denver Area
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Are you passionate about performance marketing and want to join an industry-leading team? The Digital Marketing Associate - User Acquisition will play a crucial role in Ibotta’s media buying efforts in order to acquire high-quality users and increasing app and web usage within one of the most competitive spaces in the industry. The ideal candidate must be organized, self-motivated, and analytically driven, while capable of managing multiple projects and partners.

Here is what you’ll be doing:

  • Develop and measure the performance of user acquisition campaigns across various advertising platforms. You will be directly managing programmatic video/display networks and affiliate marketing platforms such as Impact Radius.
  • Support the User Acquisition team on social, search and traditional media efforts (direct mail, OOH, radio and TV) as needed.
  • Monitor, optimize, and report campaign performance on an on-going basis to ensure we’re hitting our target KPIs.
  • Provide data-driven recommendations to improve campaign performance, strategy, and increased conversions.
  • Actively test new channels, audiences, creative, copy, and media types. Report findings along with recommending strategic next steps.
  • Assign and manage creative requests for ads and landing pages with our internal creative team. Work with partners to develop creative while following our brand guidelines.
  • Collaborate on projects with members of the greater marketing team and ensure strategies and campaigns are aligned.
  • Work closely with members of the Performance Marketing team to coordinate retention and referral media plans.
  • Stay up-to-date on industry and competitor insights, and relatable changes within the mobile ecosystem.
  • Conceptualize landing page tests to increase conversions. Work with the team to build out the tests, analyze performance, and implement winning variations.
  • Take ownership of other ad-hoc requests, channels, and projects as assigned.

Here is what we’re looking for:

  • Bachelor’s degree with a focus in marketing, advertising, economics or related field
  • Familiarity with Performance & Affiliate marketing
  • 1-3 years of experience managing performance-based campaigns on various channels

Nice to have: 

  • Advanced Excel skills
  • Experience running user acquisition app-install campaigns and web campaigns
  • Experience with traditional media channels like TV, radio, OOH, and direct mail.
  • Understanding of mobile attribution models and use of attribution software
  • Background in Google Analytics
  • Experience running display advertising campaigns

About Us:

Headquartered in Denver, CO, Ibotta (“I bought a...“) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out almost $500 million in cash back to its users. Launched in 2012, Ibotta has 28 million downloads and is one of the five most frequently used shopping apps in the United States.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
  • Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants, though we are currently remote.

An Insider's view of Ibotta

What’s the vibe like in the office?

The best part about Ibotta is the people that work here. It's humbling to be able to work with such talented and experienced team members who are all working towards a collective mission. I've been able to learn so much from my colleagues both on a professional and personal level, and they are 100% the reason that I enjoy coming into work everyday.

Prachi

Senior Account Executive, Business Development

How do you collaborate with other teams in the company?

For general questions or blockers, the engineering community is incredibly active and supportive on specialized Slack channels to get engineers unblocked. On project development cycles, my Project Manager sets meetings with relevant stakeholders as needed for planning and ongoing feedback cycles.

Becca

Platform Engineer

How has your career grown since starting at the company?

I started Ibotta as a mid-level software engineer with a few years of experience; within two years I had been promoted to a Senior Engineer and was recently promoted to Staff Engineer at the beginning of 2020. I’ve learned so much about software development and am excited to now be in a position responsible for helping to spread that knowledge.

Alex

Software Engineer/Browser Extension

How do you make yourself accessible to the rest of the team?

Weekly 1:1s with all of my direct reports and minimum monthly coffee/lunch/walk with anyone who is indirect. We also leverage "Donut" (an app through Slack) across the Marketing team. This promotes rapport building and open conversations.

Cody

Vice President of Growth Marketing

How would you describe the company’s work-life balance?

Ibotta believes that in order to feel motivated and inspired, you must have an opportunity to find fulfillment and satisfaction in your personal life.

Jawaan

Director, Data & Media Partnerships

What are Ibotta Perks + Benefits

Culture
Volunteer in local community
Each year, Ibotta employees participate in a company-wide volunteer day. Ibotta's Culture Clubs also provide multiple opportunities for volunteering and getting involved in the local community.
Partners with Nonprofits
Ibotta partners with local nonprofits such as ChickTech, Denver Urban Gardens, Wish for Wheels, the Boys & Girls Club, and more.
Intracompany committees
Building a company culture starts from the ground up at Ibotta. Some of our Culture Clubs include [email protected] Ibotta, botta Diversity & Inclusion Committee, Ibotta Gives, Sports & Outdoors, and more!
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

We invest in every employee with a competitive salary, company equity, a matched 401(k), leadership training, and a monthly commuter stipend. We also offer comprehensive medical, dental, and vision coverage to full-time employees, plus free onsite gym access. Oh, and we also believe in a healthy work-life balance. Flexible time off, monthly social events and happy hours, and an annual dinner bonus keep us energized and focused.

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