Digital Marketing Associate - User Acquisition - Search & Affiliate
Are you passionate about mobile marketing and want to join an industry leading team? The Digital Marketing Associate - User Acquisition - Search & Affiliate will play a crucial role in Ibotta’s media buying efforts in order to acquire high-quality users and increasing app usage within one of the most competitive spaces in the mobile ecosystem. The ideal candidate must be organized, self-motivated, and analytically driven while capable of managing multiple projects and partners.
Here is what you'll be doing:
- Develop and measure the performance of user acquisition campaigns across various advertising platforms including Facebook, Instagram, Pinterest, Snapchat and Twitter.
- Monitor, optimize, and report campaign performance on an on-going basis to ensure we’re hitting our target KPIs.
- Provide data driven recommendations to improve campaign performance, strategy and increased conversions.
- Actively test audiences, creative, copy, and media types and report findings along with recommending strategic next steps.
- Collaborate on creative concepts with members of the greater marketing team and manage creative projects.
- Work closely with members of the Performance Marketing Team to coordinate campaigns across channels.
- Stay informed on industry and competitor insights, and relatable changes within the mobile and social ecosystems.
Here is what we’re looking for:
- Bachelor’s degree with a focus in marketing, advertising, economics or related field.
- 1-3 years of experience managing performance based marketing campaigns.
- Knowledge of social media platforms and current social advertising landscape.
- Experience running various social media marketing campaigns across different platforms.
- Strong analytical expertise, written and verbal communication skills, and attention to detail.
Nice to have:
- Advanced Excel skills.
- Experience running user acquisition app-install campaigns.
- Understanding of mobile attribution models and use of attribution software such as Tune, Kochava, Appsflyer, etc.
About Us:
Headquartered in Denver, CO, Ibotta (“I bought a...“) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out almost $500 million in cash back to its users. Launched in 2012, Ibotta has 28 million downloads and is one of the five most frequently used shopping apps in the United States.
Additional Details:
- This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
- Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
- Applicants must be currently authorized to work in the United States on a full-time basis.