Digital Marketing Associate (Paid)
PaySimple is looking for a Digital Marketing Associate (Paid) to join our demand gen team. The ideal candidate has 2+ years of digital marketing campaign creation and monitoring experience as well as experience building lead acquisition campaigns and a wiliness to grow their marketing experience into other channels (email, paid social).
You:
You're a creative problem-solver who is passionate about targeting, acquiring and converting leads to revenue. You really want to make an impact on a company’s growth with your strong background in digital marketing. You’re looking for a role where you can expand your skill set and help impact the whole lead funnel - from top to bottom by work across paid search and display, paid social media and marketing automation programs. You’re ambitious, goal-oriented, and can't wait to take advantage of an opportunity in a fast-growth technology company.
Us:
PaySimple is the leading provider of Service Commerce solutions for SMBs. Its SaaS platform provides payment acceptance, billing automation, client management, ecommerce, mobile, and point-of-sale solutions tailored to the needs of service-based businesses. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team.
Where:
PaySimple headquarters is located in the heart of LoDo. Our collaborative, open-plan office space is filled with high-energy, talented people who enjoy their work and each other's company.
Summary of Responsibilities
- Assist with the design, build and management of paid media campaigns
- Monitor and manage campaign performance reports for paid search, display, retargeting, and paid social campaigns as well as other paid placements
- Analyze keyword performance and make recommendations to improve performance
- Work with digital marketing managers to create, launch and track frequent ad, landing page, and other optimization tests
- Assist with email campaign design, build and execution
- Create email and landing pages to support email campaigns
- Assist with the production and promotion of the PaySimple webinar series
- Collaborate with senior managers to determine optimization strategies to continually improve performance
- Contribute to the daily conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels
Experience and Skills:
- 1-3 years of SEM experience, preferably in a B2B environment
- 1 year of marketing automation /email marketing experience. Preferred but not required
- Google AdWords proficient with a good understanding of Google Display Network, Bing Ads, Google Analytics, and Facebook and LinkedIn ads
- Basic HTML
- High proficiency with Excel and data analysis
- Proven ability to prioritize multiple projects
- Experience with a CRM platform (preferably Salesforce), SEM bid management platforms (such as Kenshoo or Marin, preferably Marin), and social media ad platforms
- Bachelor's degree with a concentration in marketing, business, or related field
Benefits and Perks:
- Competitive salary
- Robust medical benefits & 401k
- Public Transportation reimbursement
- Gym stipend
- Start with 17 days of PTO and your birthday off
- Snacks, lunches, and happy hours
PaySimple is the leading provider of Service Commerce solutions for SMBs. Its SaaS platform provides payment acceptance, billing automation, client management, ecommerce, mobile, and point-of-sale solutions tailored to the needs of service-based businesses. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our unique environment.