Digital Demand Generation Manager

| Greater Boulder Area
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Job Position: Digital Demand Generation Manager
Position Location: Louisville, CO

Are you a well-rounded, tech-savvy marketer? At Rogue Wave Software, you’ll have a chance to flex your lead gen chops and apply digital ideas and strategy to deliver results. A master of many realms, you’ll run digital programs, invent new ones, and tie cross-platform, multi-faceted campaigns together.

You’ll be part of the Demand Generation team, turning ideas into execution across all channels. With a distinctive digital flair, you’ll have a hand in all lead generation activities, including working with our top-notch content and operations teams. Your digital portfolio will include managing SEO, paid campaigns, social advertising, and partners/agencies when appropriate – regularly identifying growth opportunities, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing for lead generation and conversion. You’ll also take on larger projects, spanning paid programs and sales enablement.

Responsibilities:

  • Plan, execute, and manage paid campaigns: search, display, remarketing, and social advertising
  • Create compelling ad copy to meet search engine specs, continuously testing creative, messaging, and positioning
  • Monitor and drive SEO and organic performance through testing and best practices
  • Launch and manage 3rd party programs, including content syndication, and maintain vendor relationships
  • Implement and project manage programs across a variety of channels including but not limited to webinars, events, website, landing pages, email, collateral and more
  • Create and maintain program playbooks to enable sales to support initiatives
  • Provide input into programs and content based on data and digital best practices
  • Work with marketing operations to deliver programs to defined target segments
  • Track and report on the performance of digital marketing efforts and campaigns, leveraging insights to optimize across channels and initiate new tactics / campaigns
  • Marketing projects - Lead or support other marketing communications and marketing activities that align with the strategy
  • Collaborate with internal teams including product management and marketing operations

Requirements:

  • 3+ years of marketing experience, including managing and executing SEO / SEM activities
  • Demonstrated ability to work with minimum supervision to activate and manage channels, and collaboratively with demand generation managers to plan, track, and manage detailed work
  • Hands on experience deploying, managing and optimizing digital programs including Google AdWords, display, retargeting, Bing, Twitter, LinkedIn, and YouTube
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Familiarity with industry standard tools and analytics packages, including Google Analytics
  • Success with managing multiple programs and projects
  • Proven lead generation, engagement, and optimization experience
  • Excellent communication and interpersonal skills
  • Proactive self-starter, able to work in fast-paced environment

We are an agile organization, living our values of Integrity, Customer-centric, Humanity, Communication, Teamwork, and Commitment. To be a successful contributor you need to be a team player and willing to handle a wide variety of tasks daily.

 

 To learn more about Rogue Wave Software visit us at www.roguewave.com.

 Rogue Wave Software is an Equal Opportunity, Affirmative Action Employer.

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Location

Our corporate HQ sits on a hill creating amazing views of the Rocky Mountains. The local community offers many activities, trails, restaurants & shops

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