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Digital Demand Generation Manager

| Greater Boulder Area
Job Position: Digital Demand Generation Manager
Position Location: Louisville, CO
Are you a well-rounded, tech-savvy marketer? At Rogue Wave Software, you’ll have a chance to flex your lead gen chops and apply digital ideas and strategy to deliver results. A master of many realms, you’ll run digital programs, invent new ones, and tie cross-platform, multi-faceted campaigns together.
You’ll be part of the Demand Generation team, turning ideas into execution across all channels. With a distinctive digital flair, you’ll have a hand in all lead generation activities, including working with our top-notch content and operations teams. Your digital portfolio will include managing SEO, paid campaigns, social advertising, and partners/agencies when appropriate – regularly identifying growth opportunities, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing for lead generation and conversion. You’ll also take on larger projects, spanning paid programs and sales enablement.
Responsibilities:
  • Plan, execute, and manage paid campaigns: search, display, remarketing, and social advertising
  • Create compelling ad copy to meet search engine specs, continuously testing creative, messaging, and positioning
  • Monitor and drive SEO and organic performance through testing and best practices
  • Launch and manage 3rd party programs, including content syndication, and maintain vendor relationships
  • Implement and project manage programs across a variety of channels including but not limited to webinars, events, website, landing pages, email, collateral and more
  • Create and maintain program playbooks to enable sales to support initiatives
  • Provide input into programs and content based on data and digital best practices
  • Work with marketing operations to deliver programs to defined target segments
  • Track and report on the performance of digital marketing efforts and campaigns, leveraging insights to optimize across channels and initiate new tactics / campaigns
  • Marketing projects - Lead or support other marketing communications and marketing activities that align with the strategy
  • Collaborate with internal teams including product management and marketing operations
Requirements:
  • 3+ years of marketing experience, including managing and executing SEO / SEM activities
  • Demonstrated ability to work with minimum supervision to activate and manage channels, and collaboratively with demand generation managers to plan, track, and manage detailed work
  • Hands on experience deploying, managing and optimizing digital programs including Google AdWords, display, retargeting, Bing, Twitter, LinkedIn, and YouTube
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Familiarity with industry standard tools and analytics packages, including Google Analytics
  • Success with managing multiple programs and projects
  • Proven lead generation, engagement, and optimization experience
  • Excellent communication and interpersonal skills
  • Proactive self-starter, able to work in fast-paced environment
We are an agile organization, living our values of Integrity, Customer-centric, Humanity, Communication, Teamwork, and Commitment. To be a successful contributor you need to be a team player and willing to handle a wide variety of tasks daily.
 
 To learn more about Rogue Wave Software visit us at www.roguewave.com.
 Rogue Wave Software is an Equal Opportunity, Affirmative Action Employer.
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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages

Location

Our corporate HQ sits on a hill creating amazing views of the Rocky Mountains. The local community offers many activities, trails, restaurants & shops

What are Rogue Wave Software Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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