Job Title: Digital Content Marketer

Reports to: Director of Content

Candidates should have experience attracting customers to a brand or website by creating compelling content and storytelling. Daily responsibilities may include:

• Developing a strong understanding of products, competition, industry and marketing goals, and objectives of the brand/industry 
• Through a variety of marketing channels, superior knowledge of SEO, and social media, creatively inspiring, attracting, and engaging users with a combination of earned and owned media.
• Write and publish high-quality content, including website landing pages, bylined articles, social media posts, sales enablement materials, ebooks, case studies, ad copy, and more
• Developing voice, tone, and goals for leading social networks
• Consistently creating compelling content that attracts, educates, and engages
• Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)
• Employing a strategic approach to content. You understand a brand’s goals and can translate that to thoughtful content. Bonus for being able to leverage content in a multitude of ways, across channels.
• Understanding analytics and data and using them to create effective content strategies
• Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings including inbound marketing
• With an emphasis on long-tail keyword research, using keyword research to help attract users, and leverage keywords to create topics relevant for content
• Creating thoughtful, educational, human content that solves a business’s core challenges
• Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition

The ideal candidate will possess:

• Strong understanding of paid media
• Editorial focus
• Ability to interpret data to inform creative
• An understanding of who is creating the best content and storytelling across both B2B and B2C
• Background in journalism or communications
• Adaptability: ability to keep an eye on emerging trends, storytelling styles, emerging platforms, and best practices