Demand Generation Specialist

| Greater Denver Area
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Make an impact and love what you do! Vertafore is a top provider of software for the insurance industry that keeps transforming. We create award-winning solutions to boost productivity, lower costs, and help agents and carriers grow their businesses. We respect and value our team, and we look to bring the best talent together to make our future even stronger. 

 

We are looking for a Demand Generation Specialist who will help develop, execute, and optimize campaign strategy designed to create leads for the sales teams. The ideal candidate is highly analytical, creative, and can work independently but also collaboratively. 

Responsibilities:

  • Build Marketo programs and track performance for all agency sends, content, webinars, programs
  • Maintains and updates weekly email stats and metrics
  • Manages Demandbase advertising and owns vendor relationship
  • Work with vendors on content syndication/advertising and pulls leads on a weekly basis
  • Quarterly reporting on active nurture streams
  • Owns all A/B testing and presents on monthly findings
  • Create, manage, and execute go to market demand gen plan and strategy for ABM or One-off campaigns (Nationwide, InsurLink Direct mail) + present/train sales on plan
  • Responsible for owning webinars from start to finish (content/topic development, operations, working with speakers, hosting webinar)
  • Monthly renewal reminder emails - builds and schedules emails to help support Sircon team
  • Weekly demand gen update - weekly email update to inform sales and marketing on agency demand gen initiatives and results
  • Helps plan and coordinate editorial calendar and quarterly spend
  • Manages Wrike calendar - agency emails
  • QA's all Marketo emails and programs to ensure proper tracking
  • Updates Salesforce campaigns to give sales all the information they need to have meaningful conversations.
  • Builds target lists for campaigns and works with ops when needed
  • Participate and coordinate content creation process and topic brainstorms
  • Responsible for managing design requests and creating tasks for content creation process

Qualifications:

 
  • 1-2 years in B2B marketing role

  • BA/BS degree in related field preferred

  • Solid understanding of campaign development and management across digital marketing channels

  • Experience with buyer's journeys and orchestrating programs, vehicles, and campaigns to effectively reach audiences

  • Experience with at least one of the following marketing automation software: Marketo (preferred), Eloqua, Pardot, or Hubspot

  • Ability to think critically and make optimization decisions based off of data analytics

  • Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment

  • Outstanding written and oral communication skills

Additional Requirements and Details:

  • Travel required up to 10% of the time.

  • Located and working from an office location (once it is safe to do so).

  • Occasional lifting and/or moving up to 10 pounds.

  • Frequent repetitive hand and arm movements required to operate a computer.

  • Specific vision abilities required by this job include close vision (working on a computer, etc.).

  • Frequent sitting and/or standing. 

Vertafore is about bringing together diverse and talented teams to make an immediate impact in insurance software. Our culture encourages employees who can create, think, and challenge each other in a fast-paced environment. We are transforming our products and services, using advanced techniques to create new "ways and value" for the insurance industry to impact our ever-changing industry.

 

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical and mental disabilities, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law equal employment.

 

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Technology we use

  • Engineering
    • .NETLanguages
    • AWS (Amazon Web Services)Languages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Wellness Programs
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Vertafore's mentorship framework is an independently led experience between a mentee and a mentor. Resources are ongoingly provided to start this relationship and keep it successful & valuable.
Online course subscriptions available

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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