Demand Generation Marketing Specialist
Who are we?
Good Buy Gear is an exciting startup that is reinventing the way clutter is monetized - starting with busy parents and used baby/kid gear. This is an opportunity to not only gain valuable and sought after experience at the ground floor of a startup but tremendous potential to benefit from future growth of the company.
Good Buy Gear is seeking a Demand Generation Specialist to join our Marketing team in Denver, Colorado. The right person will play an integral part in driving the company’s growth.
The ideal candidate will have advanced knowledge of how to plan and manage demand generation strategies that build brand recognition, drive high-quality leads, and convert leads into new customers. The Demand Generation Specialist will possess an understanding of how to set up and continually optimize paid campaigns using key performance indicators with a minimum of 5 years’ experience in paid social advertising and/or marketplace demand generation.
What will you do?
1- Campaign Management
- Set up, manage, and optimize paid social media buys using A/B testing, key performance indicators to drive business results and performance
- Follows platforms best practices across paid social campaigns.
- Oversee flawless execution with direct campaign management using self-serve paid social platforms
- Manage Google Product Listing Ads and Merchant Center
2- New channel experimentation
- Set up, manage, and optimize new demand generation channels using key performance indicators to drive business results and performance- e.g. radio, podcasts, mailers, etc
3- Reporting and Communication
- Develop and communicate campaign performance.
- Critically analyze and process campaign data to develop key insights, recommend optimizations, and address implications based on performance.
Is this you?
Minimum of 5 years of experience in demand generation role preferably growing a marketplace
Experience working in startup a bonus
Passionate about improvement and
Believe in our vision and is determined to help us succeed
Experience with Google Product Listing Ads and Merchant Center. Local PLAs experience a PLUS
Recent experience in Facebook /Instagram paid advertising
Experimental and analytical Mindset
Those with a subset of these requirements are encouraged to apply. We are looking for a flexible team player who can grow with the company and team!
At Good Buy Gear, we have a set of core values that drive our decision making, culture, and day-to-day approach toward growing our business.