Demand Generation Marketing Lead

| Greater Denver Area
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About us

At Flatfile, we believe that humans shouldn’t have to struggle to use the data that drives our work forwards. We create beautiful, human-centric experiences to remove the barriers between people and data. We’re automating every repetitive and painstaking process involved in teaching machines what data is and where it should go.

What do a grocery store, an early-stage e-commerce startup, and Fortune 500 insurance company all have in common? They are all Flatfile customers, for one.

Regardless of segment or geography, accessing usable data quickly is a baseline requirement for operating your business today. Flatfile serves as a crucial bridge between messy, 3rd party data and our customers’ systems. We call this data onboarding, and we view it as both a challenge and an opportunity to serve every company in the world.

About the role

Flatfile, the leader in data onboarding, is looking for a marketing leader to help us convert prospects to customers - faster - and better! 
This role is equal parts strategy and execution as you will be collaborating across functions to continuously drive improvements to Flatfile’s customer journey. The ideal candidate will have a background in demand generation/ lifecycle marketing with experience crafting data-driven strategies that increase conversion.

You will . . .

  • Improve and optimize existing marketing efforts to build a scalable demand generation function; identify the right mix of inbound vs outbound, digital vs traditional, and paid vs organic.
  • Execute and measure full-funnel campaigns with a focus on awareness, driving demand, accelerating pipeline, and achieving revenue growth.
  • Partner with Content marketing to create broad market awareness through email marketing, video, and podcast creation, to make sure our message is heard by the right audiences at the right time.
  • Own and track marketing pipeline, marketing’s overall contribution to revenue, and lead attribution to determine the performance of various marketing campaigns and channels.
  • Work with Design to create new assets related to campaigns.
  • Own email marketing campaigns - managing the calendar, email creation, scheduling, and execution. 
  • Work closely with Flatfile’s web team to run data-driven experiments on the Flatfile website, e.g. A/B tests, and create website personalization.
  • Partner closely with the Flatfile sales teams to assist with outbound campaigns; experience with ABM is a plus.
  • Deploy and optimize paid advertising budgets across both general awareness and targeted performance efforts.

You have . . .

  • 5+ years of demand generation or growth marketing experience in B2B SaaS, ideally with some potion spent marketing a technical solution.
  • Experience running marketing campaigns across multiple platforms.
  • A passion for data-driven testing and the ability to quickly iterate on marketing activities based on experiment results.
  • Strong written and verbal communication skills.
  • Exceptional ROI tracking skills and are able to prove what is or isn’t working.

Bonus points for . . .

  • Experience at an early stage or high-growth startup.

In accordance with applicable law, the following represents Flatfile’s reasonable estimate of the range of possible compensation for this role if hired in Colorado.
Salary: $120,000 - $150,000 annually
Equity: this role is eligible to participate in Flatfile's equity plan

Benefits

Our goal is to be the best remote company in the world. We take this very seriously and aim to treat every employee like a million-dollar hire.

We’re team-focused here: we look for great teammates (not just great individuals) and strive to be a place where you’re surrounded by the best people in your career, where we all make each other better.

What we offer . . .

* The best tools to do your work, including a Mac laptop and top-of-the-line hardware.
* Unlimited discretionary vacation, and recommend a minimum of 3 weeks
* Comprehensive healthcare plans (including Vision and Dental), with fully covered options for you and your dependents
* 24/7 access to a Health Advocate
* Free annual membership to One Medical in participating regions
* Short term disability insurance
* 12 weeks of paid parental leave
* 401k retirement plan, with 100% matching for up to 3% and a 50% match for the next 2%
* Equity options

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Technology we use

  • Engineering
    • JavascriptLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • NetlifyFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • BigQueryDatabases

Location

We are a fully distributed business. From Downtown Denver to Midtown Atlanta, NYC to SF, our aim is to be the world's best remote company.

An Insider's view of Flatfile Inc.

What’s the vibe like in the office?

Flatfile is the most challenging workplace I've been able to be a part of so far, and I can happily say that it's entirely because of the interesting problems we get to solve, and has nothing to do with the excessively goodnatured people I've had the pleasure of working with every day. I love being surrounded by such curious coworkers!

Elizabeth

Customer Success Manager

What projects are you most excited about?

Our team has been hard at work for months on a new product called Flatfile Concierge. This has been super exciting for me to be apart of as the new product allows non-technical users to benefit from what we’ve worked on at Flatfile for nearly 2 years! We’ve built an entirely new experience for every day users!

David

Growth Marketer

How does the company support your career growth?

By allowing employees to fail and then try again. I've been at companies where I couldn't experiment or solve problems in a different way - not Flatfile. Professional development is also important and I've been encouraged to take classes and improve upon my skills in product management.

Randy

Product Designer

What is your vision for the company?

Our mission is crafted with "humans" ahead of "data" quite intentionally. We imagine a world where data, no matter how complex or messy, can be shared seamlessly with just the click of a button. By focusing on the person's experience, we intend to turn that dream into reality.

Eric

Co-founder, COO

What does your typical day look like?

An incredible thing about being at Flatfile is that one day I'm working with a CTO at a major healthcare company and the next I'm talking to a founder of a brand new company but both see the value that we provide. The work is challenging, interesting and always keeps me on the edge of my seat!

Dylan

Senior Sales Development Rep

What are Flatfile Inc. Perks + Benefits

Flatfile Inc. Benefits Overview

As a fully remote company, our vision is to create the best remote job in the world. This includes providing employees with top of the line hardware, a home office makeover, a remote office stipend, and more!

Culture
Open door policy
Team based strategic planning
Group brainstorming sessions
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Professional Development Benefits
Job Training & Conferences
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