Demand Generation Manager

| Greater Denver Area
Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process. We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward. That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams. How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.

Job Description

We are looking for a creative and technically strong Demand Generation Manager to help grow Brandfolder's marketing efforts. You'll be responsible for helping build, maintain, and optimize Brandfolder’s marketing programs across channels including paid search, paid social, email marketing, webinars, and more. The ideal candidate has proven experience optimizing ROI across these channels and will be responsible for executing campaigns that drive engagement and leads across our target industries and segments.

You will inspire the most recognizable brands in the world, like Lyft, Mastercard, and Slack and have the ability to immediately impact decision-making in a high-growth company. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking:

What you’ll do:

  • Optimize spend between channels to drive the right business results 

  • Work cross-functionally to improve website optimizations, landing page development, paid campaigns, inbound marketing efforts, reporting, and more.

  • Work with demand generation team and external agencies to plan, manage, and execute marketing programs to drive success in meeting goals, ensuring ROI

  • Assist in establishing scalable processes that ensure best practices in campaign and program management across multiple channels.

  • Assist in finding creative ways to reach potential customers through channels such as email, social/paid social, SEM, webinars, and more.

  • Implement testing methodologies across multiple channels and platforms

  • Work closely with marketing operations to manage marketing attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more.

Qualifications

What you’ll need:

  • 4+ years of demand generation experience

  • Deep analytical skill set to identify insights and optimize execution of campaigns/programs

  • You’re highly curious and technically minded

  • Experience with creating programs and measuring performance

  • Excellent communication project management skills to work with cross-functional team members to ensure campaign success

  • A learner, that is able to comprehend and grow knowledge of high-tech B2B trends, complex products, and messaging

  • Enterprise Software and/or SaaS experience a must

  • Knowledge of Salesforce, Marketo a plus

Additional Information

Brandfolder Perks

  • Exposure to the world’s most powerful brands
  • Generous paid time off
  • Medical and dental insurance, 100% paid by Brandfolder
  • Great office location in RiNo, bike and light rail friendly
  • Company events and happy hours
  • Dog-friendly office

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • InDesignDesign
    • ProcreateDesign
    • AsanaManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located in the Zeppelin Station building in the heart of RiNo. The light rail is right next door and we are surrounded by bars and restaurants.

An Insider's view of Brandfolder

What’s the vibe like in the office?

The vibe at Brandfolder is unique. With the casual environment the atmosphere is relaxed, but don’t let that fool you. Brandfolder folks work hard and are passionate about the company and seeing it grow. With an awesome office located in the heart of RiNo, city and mountain views surrounding, Brandfolder is a phenomenal place to come to work!

Caitlin

Account Executive

What projects are you most excited about?

The constant adventure we are on in regards to customer data. Of course exposing data to the end user is always helpful but how you present that in a super meaningful way is another. The DAM (digital asset management) world is constantly growing and the platform is defined in a large part by how customers are shaping the need.

Chelsea

Technical CX Manager

How does the company support your career growth?

At Brandfolder I’ve always felt that my career growth has been of substantial importance to the company. Being my first position out of college, I’ve had a lot to prove. I may be young but I’ve never felt that as a limitation here at Brandfolder. I’ve always been supported and encouraged to reach for what’s next.

James

Customer Success Manager

How do you empower your team to be more creative?

We believe in creating highly collaborative and empowered environment. Allowing team members to be involved in everything from product requirements, user experience, and technical decisions allows us to create great features for our clients. This enables each of our team members unique backgrounds to contribute to the overall design.

Jim

Head of Product

What are some things you learned at the company?

The importance of defining and executing on a feature's MVP (Minimal Viable Product)! We produce quality features efficiently because we don't waste time coding unnecessary pieces and we iterate quickly. With the completed MVP, I can work with the product and design crews to iterate and converge on the best, best, beautiful, final feature.

Anders

Front End Engineer

What are Brandfolder Perks + Benefits

Culture
Volunteer in local community
Quarterly team-driven volunteer activities
Friends outside of work
Eat lunch together
Intracompany committees
Join any of our many employee led committees including Party Planning, New Employee Welcome, Recognition, & Community Service
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Brandfolder hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Pet Friendly
Super dog friendly office
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
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