Demand Generation Manager at DAT Solutions

| Greater Denver Area
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Job Description:

Demand Generation Manager

Demand generation captures the umbrella of marketing programs that get customers excited about DAT IQ products and services. This position is responsible for building the B2B demand generation programs that are designed to build IQ brand awareness, launch DAT into the Shipper market, and promote DAT products and services, as well as create buzz and establish customer loyalty.

The demand generation manager must be a revenue-centric marketer with seasoned skills in inbound and outbound B2B marketing, not just landing pages with lead capture forms.  We are looking for a demand generation manager with a proven track record of success driving revenue orchestrated with omni-channel marketing programs.  Aside from the need to create buzz and orchestrate multi-channel marketing programs that drive demand and revenue.


  • Develop, maintain and execute demand generation plans aligned with business goals.
  • Develop a deep understanding of customers, products and the buyer’s journey.
  • Develop metrics and measures to communicate with the management team in order to get buy-in and secure budgets, as well as report results.
  • Perform market analysis and create market development plans for targeted verticals. Create personas tied to specific customer needs and preferences by vertical market.
  • Grow distribution across all channels, not just owned channels.
  • Ensure that content reaches the right target prospect, in the right part of the sales funnel at the right time.
  • Create a customer loyalty and referral program. Measure, analyze, and develop programs that maximize customer retention.
  • Create Upsell and Cross-sell programs that maximize customer MRC.
  • Collaborate with sales and marketing to build programs and materials that support sales enablement.
  • Lead the strategy for maximizing tradeshows and events working with the Product Marketing Manager, Content Manager, and Tradeshow Manager.
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
  • Measure, analyze, and report campaign performance.
  • Work closely with other departments to build cross-functional cohesion.


  • Bachelor’s degree in Business, Marketing, or equivalent work experience
  • 8+ years of B2B demand generation experience, preferably in SaaS
  • Extensive experience in the development of B2B marketing campaigns and use of email marketing, social advertising, content syndication, SEM, and paid digital to drive leads
  • Strong reporting capabilities with the ability to track campaign performance and spend while also providing high-level reporting to senior management
  • Skilled in content creation supported by SEO/SEM optimization and PPC strategy.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Angular.ioFrameworks


Englewood , CO 80113

An Insider's view of DAT Solutions

What's something quirky about your company?

Think one giant melting pot of friends working towards common goals. Over the years they've really become more like family. You'll always find people doing something to bring a smile to someone's face - whether a personal hand written note, "Flannel Fridays" or team themes like Reefer Magnus from Transformers. You never know quite what to expect!


Business Analyst

What does your typical day look like?

At DAT we have opportunities to work with smart people who care about the quality of their work. I have a direct impact on company culture and engineering practices. Our leaders do a good job engaging & trusting employees with real-world challenges while providing opportunities for professional development & career growth.


Product Development Engineer

How does the company support your career growth?

We have an open door policy, good communication up the chain, and managers who genuinely care about seeing their employees' careers flourish. We have Professional Development Plans and do regular 1 on 1's with managers to discuss anything. I comfortably talk with my manager about career plans and steps we can take to get me there.


Principal Software Engineer

How do you empower your team to be more creative?

I empower my teams by creating a safe space where individuals at all levels can challenge and learn from each other. I believe that only when people are open and honest in their communication that the best solutions can be created


Engineering Manager

What projects are you most excited about?

It's exciting that we're moving into the Denver area because it shows our commitment to growth, innovation, and finding the right people to do the work that we see as the next steps to grow our brand. The Denver office, and associated work, is "next level". It will push the technology boundaries in comparison to our traditional DAT products.


Analytics Program Manager

What are DAT Solutions Perks + Benefits

DAT Solutions Benefits Overview

We empower every employee by engaging & trusting each other with real-world challenges. We provide avenues for professional development and career growth while offering the opportunity to work with smart people who care about their quality of work. We offer competitive salary, leadership training, monthly commuter stipend, and comprehensive medical, dental, and vision coverage to full-time employees. We believe in a relaxed atmosphere and a healthy work-life balance adjusting to employee needs. We also like to enjoy our workplace with free food truck Thursdays, happy hours, and occasional social events!

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Roth 401k
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Semi-annually.
Game Room
Our game room includes Ping Pong, Video Games.
Some Meals Provided
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
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