Demand Generation Manager

| Greater Boulder Area

Company Description

At IronCore Labs, we help application developers secure the data of their customers and make the world a safer place to do digital business. As a company, we value learning and constant improvement. We want to work with people who dedicate time to reading, taking classes, experimenting with new technologies, or otherwise pushing themselves to be better. We strive for a healthy work-life balance and understand that you have a life outside of work. We work hard and have fun while we are doing it.

IronCore is a small and growing venture-backed startup fixing the world’s data privacy problems. Our company is based in Boulder, CO and Bozeman, MT, but this position is in Boulder.

Job Description

As a Product Marketing Manager at IronCore, you will work on the revenue team alongside a group of co-workers who are customer-centric, collaborative, and innovative. You will drive new customer acquisition and awareness through paid digital media, email, social media, content marketing, earned placements, conferences, and creative campaigns. You will use a lean startup mindset to run quantifiable experiments and A/B tests so we can make spending decisions based on solid data.

Responsibilities

  • Generate and nurture leads for the team.

  • Manage online marketing campaigns including Google AdWords, LinkedIn, and placements in other digital media such as newsletters.

  • Write and develop marketing materials, including presentations, website content, and social media.

  • Optimize SEO by monitoring rankings, researching keywords, developing strategies, and working with content creators to plug gaps.

  • Run, track, analyze, and report on campaign experiments, A/B tests, and campaign KPIs.

  • Manage and direct external agency and contractor partners such as for PR.

Qualifications

Required

  • 3+ years of relevant work experience
  • Must be hard working, creative, self starting and thirsty to learn.

  • Must have strong writing and communications skills with the ability to simplify complex information.

  • Working knowledge of marketing automation and various tools such as Google Analytics, Google Ads, and Hubspot.

  • Demonstrated success with SEO, SEM, and digital marketing best practices.

  • Strong analytical skills

  • Well organized with the ability to manage multiple initiatives at once.

  • Comfortable with autonomy, driving initiatives, and a startup environment.

Bonus
  • Experience marketing a technical or developer-focused product

  • Passionate about digital privacy and security

  • Interest in coding and technical campaign setup

  • Experience with B2B SaaS and Enterprise-focused campaign management

Additional Information

This position is open in Boulder, Colorado. IronCore Labs is an equal opportunity employer, and we welcome minorities, women, veterans, and disabled persons. All your information will be kept confidential according to EEO guidelines.

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