You in The Role and on The Team: In this role, you will unlock the potential of our rapidly growing business by scaling digital marketing campaigns. We're looking for a creative and curious person who likes to explore and discuss new ideas in demand generation, ABM, and analytics. You are a growth marketer who enjoys creating and measuring meaningful paid and organic campaigns to drive awareness and adoption of our products.

A Day in the Life

• Work closely with cross-functional teams to build, plan, iterate, support, and implement the overall digital marketing strategy across paid media, social, SEO, digital, web, email, webinars, events, and more
• Partner closely with sales leadership on campaign follow-up, outreach strategies, and ABM initiatives
• Partner with sales teams to understand top target accounts and implement ABM strategy to engage and advance target opportunities
• Develop compelling and innovative ABM programs (1:1, 1:few, 1:many) that successfully engage targeted accounts moving them effectively through the buyer's journey to drive pipeline and revenue
• Build outbound contact lists, ideating, and executing outbound efforts including ABM campaigns
• Manage and support all day-to-day digital marketing operations
• Build, implement, and iterate existing and new inbound marketing plan
• Drive learning and optimization of audiences in the marketing funnel through experimentation, creative iteration, and A/B testing
• Work with the creative team to design new landing pages and creative assets
• Manage pixel data and UTM tracking processes
• Create and run campaigns in HubSpot to generate conversions needed to achieve company targets
• Optimize and manage the lead funnel process, and provide recommendations and enhancements
• Execute email marketing programs, including segmentation, testing, deployment, and continuous evaluation for improvement.
• Establish key performance indicators (KPIs) for campaigns through analyzing and interpreting key metrics/reports, recommending corrective action, and ensuring continuous improvement and effectiveness
• Manage and improve online content with content manager, considering SEO and Google Analytics

Key success factors

• 3+ years of previous work experience developing and implementing digital marketing strategies
• Superior analytical and quantitative skills; experience using data and metrics to test theories, confirm assumptions, and measure success
• Knowledgeable of ABM methodologies and strategies, including platforms such as Terminus
• Extensive knowledge of different digital marketing channels
• Clear understanding and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics, and CRM software
• Ability to work independently and collaboratively in a fast-paced environment
• Deep and abiding love for figuring out how things work, then relentlessly testing and optimizing to drive desired outcomes

One more thing: Not sure you meet all the qualifications? Apply anyway! We don't hire off keywords. We hire real people who have experience and skills we want to hear about. This could be your dream job, but you won't know unless you apply.

The Location: Downtown Denver or Remote

The Salary: $75,000 - $100,000

The People: We consider the people at TalentReef to be the strength of our company. TalentReef is a great place to learn and work, and we look forward to your contributions in fueling our growth and optimizing our client's talent management processes.

The Benefits:

We take care of our team and provide great benefits:

• Flexible Time Off (Unlimited)
• Competitive Health Benefits
• Free RTD EcoPass
• Subsidized parking
• Kitchen stocked with snacks, plus kombucha and cold brew on tap
• Career Journey planning and employee recognition

Culture is important to us and there are numerous options to get involved and collaborate, including giving back to our local communities, staying fit, joining our cultural networks, and having fun and celebrating together! The Rowdy Reef Crew (RRC) works to create events and opportunities for our employees to socialize and have fun.

The Process:

1. You find this posting
2. It piques your interest
3. You tell us you're interested (apply, email, scream from rooftop)
4. We set up time to talk further about this amazing opportunity
5. You meet the team in person and via Zoom
6. You take the job and tell everyone how amazing your life has become
7. You refer your friends, and they join the fun

The Advice: Don't ignore this opportunity. If nothing else, it will teach you the type of company you need to look for.

The Company: At TalentReef, we deliver the leading HR software and customer service expertise in partnership with the service industry. Your contributions both big and small will be valued, recognized, and rewarded at every step along our exciting journey. Our team is passionate about growth, innovation, and collaboration. We are constantly striving to improve and better ourselves so that we can better support our customers.

TalentReef is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level