Customer Marketing Manager

| Hybrid
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Headquartered in Denver, Colorado, FRONTSTEPS is a SaaS company with a resident engagement platform to empower communities to be safe, informed, and efficient. More than 23,000 communities nationwide - that's 4.4 million homeowners - are covered by FRONTSTEPS services! We deliver solutions that simplify how management companies, homeowner associations, builders, and security & patrol experts build, connect, operate, and secure modern communities. With a focus on mobile-first technology and best-in-class integrations, our products make it easy for community leaders and homeowners to communicate, collaborate, and drive a more prosperous community.FRONTSTEPS is guided by the core values of 1) developing our people, 2) taking care of the customer at all times, 3) moving with purpose and urgency, 4) being open, honest, and transparent, 5) innovating and failing forward, and 6) being courageous.POSITION OVERVIEWThe Manager of Resident Engagement is a game-changing role for FRONTSTEPS and the property management companies and community associations we serve. FRONTSTEPS provides a mobile app and tailored websites that give homeowners the tools to manage their resident experience, from paying assessments to registering guests to notifying community managers of maintenance requests – and more. Your job is to put these powerful tools in the hands of more homeowners, in partnership with our Customer Success team and clients. You will become a resident expert on the needs, preferences, and expectations of homeowners in the wide array of communities we serve and develop communications plans that powerfully convey the value of their FRONTSTEPS solutions. An ideal candidate will bring a proven track record in B2B2C communications, from program design and launch to measurement and optimization. The role requires strong collaboration and customer relationship skills paired with the project management and MarTech acumen required to establish scalable and effective processes. The Manager of Resident Engagement will lead communications plans that reach homeowners in thousands of communities with relevant, timely, and compelling messages – delivering greater convenience and transparency for homeowners while reducing operational costs for management companies and HOAs. REMOTE OPPORTUNITYThis role is eligible for remote work. FRONTSTEPS is authorized to do business in AZ, CO, CT, FL, GA, ID, IL, MD, MA, MI, MN, NV, NC, OH, OR, TN, TX, VA, WA, and WI. If you are not located in or able to work from a state where FRONTSTEPS is registered, we will not be able to consider you for this position.JOB RESPONSIBILITIES

  • Develop audience segmentation strategies in partnership with the heads of marketing operations and customer success
  • Create, manage, and measure multi-channel communications campaigns for priority audience segments
  • Partner with customer success to convey the value of joint homeowner communications and secure client agreement and participation
  • Collaborate with product and customer success leaders to determine areas of focus for resident engagement programs and adapt messaging to reflect the latest product capabilities
  • Present proposed communication plans to client representatives and update them on progress towards resident engagement goals
  • Operate a standard campaign calendar in addition to tailored communication plans for key clients
  • Manage to homeowner registration and usage goals, and develop and refine communications plans to achieve homeowner engagement KPIs
  • Create client onboarding materials introduce resident engagement best practices
  • Perform other duties as requested by management

SKILLS & QUALIFICATIONS

  • 4-7 years of progressive experience in campaign management, content production, or client engagement roles in a b2c or b2b2c environment
  • Competent in marketing automation and customer relationship management (CRM) platforms
  • Familiarity with audience segmentation and personalization best practices
  • Successful track record designing and managing nurture and engagement campaigns that increase product registration and/or usage
  • Strong customer-facing skills, capable of quickly developing rapport and managing fluid conversations with multiple stakeholders
  • Proficient at campaign measurement and analysis, with experience linking program performance to revenue goals
  • Adept communicator who can frame complex issues in simple business terms
  • Relationship-oriented collaborator, capable of sustaining project momentum through strong cross functional partnerships
  • An obsession with continuous improvement
  • Experience in the association management sector a plus

This position may be based remotely with a salary of $75,000 - $90,000. Occasional meetings may be required in Denver headquarters. Benefits include the following:

  • Medical, Dental, and Vision
  • Company sponsored Short-Term Disability, Long-Term Disability, and Life Insurance
  • Voluntary Life Insurance
  • FSA/HSA
  • Paid Time Off
  • Sick Time
  • Internet Reimbursement
  • 401k match

FRONTSTEPS is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • TrelloManagement
    • WebflowCMS
    • SquarespaceCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Our office is at 12th & Broadway near Civic Center. Tons of lunch options (Torchy's, Zep's, BurgerFi), a bus stop & a short walk from RTD at 16th & CA

An Insider's view of FRONTSTEPS

How does your team reward individual success?

From personal experience, I can attest that hard work at FRONTSTEPS absolutely pays off. I’ve only been with the company for a few years, and my dedication and desire to do my best have consistently been recognized and rewarded; this includes several promotions. We also recognize hard work through a kudos channel and monthly Core Value Awards.

Karla Nascimento

Senior Technical Specialist

What projects are you most excited about?

I’m excited about the new platform that we’re launching. And we're building rich new customer experiences w/ some household brand names. We're clearly the leader in our industry, but we aren’t taking that for granted. Every client, resident & partner who sees our new products are super impressed. It’s a fun position to be in.

Matt DeWolf

President of Payments

How has your career grown since starting at the company?

I have been given the freedom to initiate and lead initiatives that I wouldn't have been able to in a larger company. After 4 years at FRONTSTEPS, I've grown in responsibility over our People Operations and our people initiatives have gained momentum inside the business. Develop our People is FRONTSTEPS #1 Core Value for a reason!

Juli

Director, People Operations

How do you make yourself accessible to the rest of the team?

I keep my office door open as much as possible to enable anyone to provide timely feedback and seek advice when the unexpected happens. For that to be successful I build relationships with people across my organization to let them know they can come to me whenever necessary and sometimes just to chat and catch up.

Leo Haasbroek

Chief Operating Officer

What is your vision for the company?

Our vision is to change the conversation around HOA software and be a catalyst in opening up communication between neighbors, HOA Boards and community associations. We are building more than a company, it’s truly an effort to develop a culture of growth and excellence as a team.

Matt DeWolf

CEO

What are FRONTSTEPS Perks + Benefits

FRONTSTEPS Benefits Overview

The benefits of working for FRONTSTEPS are endless! Joining our team means opportunities to be daring and innovative ... every day! You can be part of the engagement team and foster our cool culture with events, outings, and parties. We just rolled out an awesome new program that allows employees to recognize other employees for going the extra mile. Led by employees, for employees it's just one example of what it means to be a FRONTSTEPPER! Oh, and there are a ton of other benefits like health care and beer Fridays ... KEEP reading to find out.

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Remote work program
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
FRONTSTEPS offers you a Healthcare Flexible Spending Account and a Dependent Care Flexible Spending Account.
Disability insurance
Dental insurance
The FRONTSTEPS plan covers 100% of preventative care. We have options that include orthodontia coverage.
Vision insurance
Our competitive vision plan covers 100% of a basic exam, with a copay. Plus, contact lens and eyeglass frame benefits.
Health insurance
FRONTSTEPS offers a PPO and a qualified high-deductible plan with FSA and HSA options.
Life insurance
FRONTSTEPS offers a company provided life insurance for the financial security for the people who depend on you.
Wellness programs
The FRONTSTEPS Wellness Committee exists because we know that healthy and happy employees lead to happy customers and healthy business.
Mental health benefits
Employee Assistance Program available to all employees to promote mental health.
Financial & Retirement
401(K)
401(K) matching
Charitable contribution matching
FRONTSTEPS CSR Mission Statement: Supporting Organizations that help people live safely, thrive within their communities, and prosper equitably in society.
Child Care & Parental Leave Benefits
Generous parental leave
5 weeks of paid parental leave.
Family medical leave
Adoption Assistance
$1500 Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Every employee receives 80 hours of Paid Sick Time upon hire and resets at beginning of year.
Office Perks
Commuter benefits
FRONTSTEPS offers to cover the cost of parking at our downtown office.
Company-sponsored outings
Rockies games, ax throwing, bowling ... the FRONTSTEPS team is all about exploring and taking advantage of the cool stuff Denver has to offer!
Free snacks and drinks
Company-sponsored happy hours
Every Friday at 4:30!
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Our product team demoes new features and enhancement that are releasing in the near future.
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

While we are a remote-first organization, we do schedule team and company-wide events that make working in a virtual world just a little more enjoyable.

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