Customer Marketing Manager

| Greater Denver Area
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Who we are...

Connecting people in a more meaningful way is not just what BombBomb’s software delivers — it’s what drives our teams every day. Through simple, personal video, we aim to rehumanize communication. Our team is resourceful and intelligent. Competitive and collaborative. Fun-loving and tenacious. We’re close-knit and love adding new talent to the mix. If you are seeking a dynamic workplace and new challenges, we want to hear from you!

Who we’re looking for...

As the Customer Marketing Manager you will lead marketing and customer success efforts for BombBomb’s mid-market and enterprise customers throughout the retention + expansion phases of the customer lifecycle utilizing account-based marketing strategies.

You will be responsible for initiatives that will nurture relationships within our key customer accounts; driving long-term retention, expansion and upsell efforts. You will create the strategy, operationalize the processes, and work with other departments (CS, Marketing, Product) to execute the day-to-day activities.

Your focus will be on developing a customer marketing strategy, user segmentation and targeting, building nurture programs, tracking and measuring success of those programs, managing marketing assets, testing and experimenting with new channels of customer communications.

What you’ll do...

  • Retention + Expansion Initiatives: Develop the strategy + deliverables for how we retain and grow customers in partnership with key stakeholders across customer success, marketing, product, and sales. Supporting CS’s goal to reduce churn. 
  • Partner with Sales and Customer Support teams and Product Marketing to develop initiatives that drive deeper retention + expansion , and reduce customer churn.
  • Target Account Lists: Work with mid-market and enterprise CSM team and AEs, and B2B Marketing Manager to manage and develop customer target account lists. Meet or exceed gross retention and net retention goals. Measure engagement and opportunities - sharing insights with Marketing and BDR team of successful customer groups to support lookalike audience for demand generation outreach + campaigns.
  • Customer Journey Map: Working from our Winning By Design playbook, outline how marketing, CS, and sales will orchestrate communication and engagement and note improvements and ideal timing for outreach at various stages.
  • Content & Experience Optimization: Audit, develop, and manage Customer Communication programs such as in-person/virtual events, nurture, upsell and retention campaigns, customer groups, product + feature launches, education webinars, email communications, chat experiences, and CS outreach. 
  • Coordinate with the marketing content team and CS copywriter to develop and manage a library of content that demonstrates customer successes, including video testimonials and case studies.

How you'll do it...

Embody BombBomb’s core values: Relationships, Fun, Humility, Flexibility, and Service

  • Attention to Detail: Ensures that tasks and processes are accurate and complete
  • Continuous Learning: Taking initiative in learning and implementing new concepts, technologies and/or methods
  • Innovation and Creativity: Being imaginative and offering original ideas and concepts
  • Teamwork: Works towards common goals effectively by supporting, encouraging, and sharing information with colleagues
  • Goal / Results Driven: Energetically focusing efforts on meeting a goal, mission or objective
  • Planning & Organizing: Establishes appropriate goals and priorities to accomplish objectives
  • Adaptability / Flexibility: Agility in adapting to change
  • Written Communication Skills: Writing clearly, succinctly and understandably

Our ideal candidate will be or have...

  • 2+ years of experience in marketing at a B2B SaaS company - customer marketing experience preferred, product and/or content marketing a major bonus
  • Bachelor’s degree in Marketing or related field, or equivalent experience.
  • Possess a strong understanding of customer mindset, customer empathy and providing superior customer experiences
  • Experience in Project Management
  • Prior experience creating and implementing customer experiences based on data-driven insights
  • Demonstrated ability to take initiative and ownership of projects, and measure results
  • Proficient understanding of CRM systems, particularly Salesforce
  • Proficient in marketing automation platforms, particularly Marketo and Qualified
  • Proficient understanding of ABM platforms, particularly Terminus
  • Your unique strengths - if you don't match everything we're looking for, tell us why you'd be a great fit in your cover letter. 


The salary range for this position is $45,000 - $65,000 annually. Final compensation for this role is determined by a variety of factors, such as a candidate's relevant work experience, skills, certifications, and geographic location. 

BombBomb Benefits Package includes:

  • Excellent Medical, Dental and Vision Benefits for you and your family (2 PPO + HSA option)
  • Flexible Paid Time Off program
  • 8 paid holidays
  • 401k Plan with employer match
  • Annual Education / Development for your career growth
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • SalesforceCRM
    • MarketoLead Gen


BombBomb is in the heart of downtown Colorado Springs. We are in walking distance of great food, drinks, and entertainment - with amazing views!

An Insider's view of BombBomb

What’s the vibe like in the office?

The vibe at BombBomb is high energy and fun! Since our company is growing rapidly, employees are highly motivated and driven. One of our core values is fun, and that's just what we do all day long! Whether it's through our work or a game of ping pong, the office is always full of life.


Customer Success Manager

What projects are you most excited about?

The projects that excite me most are ones that involve creative problem solving and collaboration with other people. I work with a ton of talented people and they are always willing to help me out and answer my questions, if I am improving, the team is improving. I’m constantly learning new skills because of the people around me.


Marketing Scrum Master

What makes someone successful on your team?

A good sense of humor! Helping clients all day is one of the best parts of my job, but sometimes we need to let off some steam. You can always tell you're walking by Customer Success by the laughter and camaraderie.

Relationships and fun are two of the core values of BombBomb, and my team is a shining example of both.


Customer Success Associate

What is your vision for the company?

We’re on a mission to rehumanize how you communicate. Most business communication is done through outdated, plain-text email. BombBomb changes that by making it easy to record, send, and track videos with the tools you use every day. If you want to help us and our customers rehumanize the planet, BombBomb would love to have you.


VP, Partnerships

How would you describe the company’s work-life balance?

Work-life balance is something that is taken very seriously among my team here at BombBomb. I am encouraged often to not burn myself out and to find my own pace. Leadership is aware of how important mental health is and how it drastically improves happiness in the workplace. At BombBomb, your family always comes first.


Deliverability Anaylst

What are BombBomb Perks + Benefits

BombBomb Benefits Overview

BombBomb offers health / dental / vision insurance, flexible PTO and paid holidays, a 401k plan with company match, Short / Long term disability, and company paid life insurance. There are countless perks, including company sponsored lunch on BombBomb Friday, great beers on tap, professional development opportunities, and paid volunteer time.

Volunteer in local community
BombBomb sets aside philanthropic paid time off for every employee to volunteer to support causes they are passionate about.
Partners with Nonprofits
BombBomb has established partnerships with Non-profits in our local community, such as Mary's Home and Springs Rescue Mission.
Friends outside of work
Eat lunch together
Intracompany committees
BombBomb has the People Team with 3 pillars - Values in Action, Diversity & Inclusion, and Fun & Events. Participation is on a volunteer basis that rotates. This team fosters and builds the culture!
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend

Additional Perks + Benefits

Fridays are the bomb at BombBomb! We enjoy lunch as a team every Friday and celebrate newcomers and people living out the core values. The winner gets two weeks in the corner (truly) Awesome Office. There is a walking/biking trail just steps away from our office and you can be IN the mountains within 15 minutes. The million dollar views of Pikes Peak keep us inspired and energized. We're always learning and growing so lunch-n-learns are common - we discuss everything from how to be an authentic leader to the magic of a true Customer Success experience and selling like a boss. Also, #HACKWEEK is legit and our developers wow us every time with their innovative creations.

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