Customer Analytics Manager
Company Introduction
We’re a venture-funded, Boulder-based startup that’s reinventing the lawn and garden space through a lens of e-commerce and technology. Our approachable, data-driven service and products help Americans in every state turn their yards into verdant, sustainable ecosystems, without all the toxic stuff. (Think Method Home meets StitchFix for Lawns.)
We're backed by a group of top-tier investors and advisors, and following our Series B raise, we are looking for the right people to grow our core team. Together, we will redefine an industry by continuing to build cutting-edge products that help people and the environment.
If you don’t want to take our word for it, check out the article on us in FastCompany!
Job Description
Here at Sunday, we’re deeply committed to putting our customers at the forefront of every product we offer and every business decision we make. The Customer Analytics Manager is a new role on our growing team. This individual will sit at the intersection of Customer Experience and Marketing teams, providing strategic recommendations to improve our customer lifecycle and retention. These recommendations will also serve as the backbone of our strategic planning and decision-making across nearly every business unit. We look for people who are passionate about our mission and who thrive in ambitious, innovative, fast-paced startup environments.
This is an opportunity to come in at the ground level of a fast-paced startup, directly impact the company’s trajectory, and be a key contributor to a team that’s changing an industry for the better.
Responsibilities include but are not limited to:
- Own our customer analytics and reporting function
- Maintain lifecycle metrics including AOV, LTV, CPM, CPC, CPA, retention and churn rates, etc.
- Refine our customer segmentation strategy
- Define and help run tests to help drive cohort value
- Make strategic recommendations to improve the customer journey, increase retention, and increase our sales
Qualifications
- ~3-5 years of experience in marketing analytics or customer analytics, ideally with a subscription or direct-to-consumer brand
- Deep understanding of CRM strategy, including customer segmentation and customer lifecycle stages; excel at leveraging data to generate insights to understand consumer behavior
- Thorough use of Google Analytics, Adobe Analytics/Omniture, or equivalent platform a must
- Experience querying datasets in SQL
- Experience with data visualization platforms such as Looker, Periscope, or Tableau
- Possess a team-player mindset; collaborative
- Proactive self-starter, with a natural curiosity
- Sharp, detail-oriented, and analytical
Other Skills and Qualifications
- Key characteristics: detail-oriented, assiduous, kpi driven, positive, collaborative, flexible, transparent, passion for learning, and empathetic
- Ability to prioritize and drive many projects simultaneously with sense of urgency
- Roll up the sleeves, positive, can-do spirit! You look forward to being part of a small, scrappy team and are willing to pitch in with whatever needs to get done
- Strategic thinker with intellectual curiosity
- Exceptional communication and interpersonal skills
Perks:
- Be a core member of a small, focused, innovative team
- Help make critical decisions that will drive success
- Health, Dental, Vision Benefits: covering employee premiums 100%; spouse/family 50%
- Unlimited PTO
- 401(k) program
- Location: Boulder, CO or Los Angeles, CA